Jeff Sauer from Three Deep presented this deck to a class at the Carlson School of Management at the University of Minnesota. Presentation is centered around what Google means to an Online Marketer and to a growing digital agency.

1. An Industry Created Around Google Presented by Jeff Sauer to Carlson School BA 1905: Internet Search Economics, Google, and New Business Opportunities April 5, 2010

3. Creating an Industry Around Consumer Intent

5. Search Industry: $0 to Billions

7. What does Google Mean to Online Marketing? EVERYTHING

8. Google Products and Certifications Google products tied to my Google Account Google certifications attained

10. What Makes Google Interesting?

14. How Google Makes Money

16. Google Acquisition Roadmap

17. Acquisitions We Use Today * Complete acquisitons list here: http://en.wikipedia.org/wiki/List_of_acquisitions_by_Google

19. What Does the Future Hold?

25. Future of Google: Health Source: http://www.pfizer.com/about/public_policy/drug_spending_and_utilization.jsp

26. About Three Deep Marketing

27. Three Deep - What We Do Strategic Services Interactive Marketing Research Customer Relationship Management Social Media Strategy Sales and Marketing Alignment Search Engine Marketing Paid Search Marketing Search Engine Optimization Website Conversion Landing Page Optimization Interactive Marketing Campaign Management Email Marketing Social Media Engagement Reporting and Analysis Technology Services CRM Integration Website Development Database Marketing Web Services

29. Questions?