Are you spending your marketing dollars on the most efficient channel of them all? Customer referrals, word of mouth, and advocate marketing programs have proven to be the most efficient and the most effective ways for businesses of all sizes to scale and grow. Forewards makes setting up a refer a friend program simple and effective for even the most resource strapped organizations.
3. WORD OF MOUTH HAS CHANGED
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Refer
a
few
friends
over
days
Broadcast
to
the
WORLD
in
seconds!
go
here…
4. CONSUMERS ARE INFLUENTIAL
57% of US adults are on Facebook
338 - Average number of friends
Pew research
73% of consumers say Social Media
influenced a store visit decision
Empathica
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I’m
a
big
deal
5. CUSTOMERS HAVE A LOT TO SAY
83% of consumers are
willing to refer
Texas Tech
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6. IT’S WORTH ASKING
65% of new business comes from
referrals New York Times
People are 4X more likely to buy
when referred by a friend Nielsen
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7. TURN TRANSACTIONS INTO REFERRALS
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A
customer
buys
something
from
your
store
We
trigger
a
markeCng
campaign
asking
them
to
share
They
share
an
incenCve
with
friends
and
also
receive
a
reward
themselves
8. How you ask:
• Targeted template campaigns and messages
THE SECRET TO MORE REFERRALS (1)
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9. THE SECRET TO MORE REFERRALS (2)
When you ask
• Triggered emails at key moments of the customer
journey
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10. THE SECRET TO MORE REFERRALS (3)
Test, test, test
• Quickly test and compare hypotheses
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11. REAL WORLD RESULTS
“Global beauty brand”
– $10,000+ referral sales in first 2 months
– 30%+ of customers will refer
“Boutique women’s retailer”
– $3000+ referral sales in first 2 weeks
– 35%+ of customers will refer
“Custom art prints”
– $2500+ referral sales in first 3 weeks
– 8% lift in sales
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12. BUILD A PROFILE OF YOUR BEST ADVOCATES
A recipe to find more advocates
• Gender
• Location
• # of Friends
• Purchase behavior
• Purchase influence
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Find
more
of
me!