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Crowdfunding - finance your project by engaging your fans

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A presentation about what crowdfunding is, why you should use it and 8 advice on how to do it.

18 February 2011
By:larm, Oslo, Norway

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Crowdfunding - finance your project by engaging your fans

  1. 1. CROWDFUNDING– finance your project byengaging your fansMartin Thörnkvist, @thornkvist By:larm, Oslo. 18 February 2011
  2. 2. Members2BalanceU Fuente Interactive Lab AB Misprinted Skurups FolkhögskolaAB Audiola Get Real AB Mobill Scandinavia Smartfilm ABAgnes film & television AB Good Old mm3 Mobile Channel AB Songs I Wish I had WrittenAnagram Produktion AB Gäddans Produktioner Moving Stonecat Sonic BrandingAnja Schmidt Film och Teater Hawk Video & Film/Ace N3P Entreprenörsskola Sparr o CoAspekta Propeople Filmshop Nationalencyklopedin Stagevision Oresund ABAttraction Film of Sweden AB Helsingborg stad Navigator Communication AB StratiteqAudio supreme Öresund High Graphics Neon/Hunstad Studio IIIAvalon Enterprise AB Hyper Island NetPort.Karlshamn Studio 1982Awnic ID Kommunikation AB Noisy Cricket SuperlativoBardå Filmproduktion AB Inspicient & Reklamtjänster Nordic game resources AB Svenska Aller ABBoostHbg AB Oddlife Productions Svenska WebbredaktörernaBlekinge tekniska högskola Istudios HB Ozma Speldesign Sveriges YrkeshögskolaBredband2 KAN Malmö Paxvision Sydsvenska dagbladetCybercom King Edward Filmproduktion Pendit Tarsier StudiosColibri Television AB Kostr film Pixel touch media TeWee art & film productionDana film & produktion Kreativum Planeto TAT – The astonishing tribeDigifex Kulturmejeriet Polar Rose This Zentury AbDoc Lounge Lejoni Produktion Ponnert Film & Media Tibet Server ABDo-Fi Lennandia PS Communication Malmö AB TicTac InteractiveEC Le Petit Garcon R.R. Media TrossfilmEight Limestone Filmproduktion AB Reaktor sydost U-filmEksploria MacMeckarna AB Redikod AB Ubisoft EntertainmentEl Alamo Produktioner Malmö högskola Redloop SwedenEurocast Television AB Malmö stad Region Blekinge Upside Studios ABExtransit Malmö symfoniorkester Region Skåne UpSwedenFilm i Skåne Manuslabbet Scanditoy AB UstwoFilmcentrum Syd Mashmobile Scandvision Communication Vitamin SE Media ABFirst Flight Communication Midvinterfilm AB Wallen Media ABAB Mindpark Scen3 WannaplayFolkets Bio Malmö MINT Sisyphus Films/ Pedram Dahl Way group europé
  3. 3. Media industries
  4. 4. Media industries
  5. 5. Media industries Business models Social mediaCrowdsourcing Visualization Mobile Gamification
  6. 6. Agenda
  7. 7. AgendaWhat is crowdfunding?
  8. 8. AgendaWhat is crowdfunding?Why should we care?
  9. 9. AgendaWhat is crowdfunding?Why should we care?Advice on how to do it
  10. 10. AgendaWhat is crowdfunding?Why should we care?Advice on how to do itGood examples
  11. 11. Definition Crowdsourcing
  12. 12. ”model fordistributed problem Crowdsourcing
  13. 13. Crowdsourcingcreation, voting, wisdom, funding
  14. 14. ”cooperation by a group of people to montery support a Crowdfunding
  15. 15. Why?Part of your business model
  16. 16. Jill Sobule
  17. 17. $100 - Copper Level:T-shirt saying youre a junior executive
  18. 18. $500 - GoldLevel: This is where itgets good! At the endof my CD, Ill do a fun instrumental trackwhere Ill mention your
  19. 19. $10 000 - Weapons-Grade Plutonium Level:You get to come and sing on my CD. Dont worry ifyou cant sing - we can fix that on our end.
  20. 20. 89 000dollar
  21. 21. 89 000 dollar53 days
  22. 22. Platformsto launch your project
  23. 23. Platformsto launch your project 1. How much money
  24. 24. Platformsto launch your project 1. How much money 2. How many days
  25. 25. Platformsto launch your project 1. How much money 2. How many days 3. What the rewards are
  26. 26. Platformsto launch your project 1. How much money 2. How many days 3. What the rewards are 4. A selling text
  27. 27. kickstarter.c to launch your project 1. How much money 2. How many days 3. What the rewards are 4. A selling text
  28. 28. indiegogo.co to launch your project 1. How much money 2. How many days 3. What the rewards are 4. A selling text
  29. 29. fundedbyme.c to launch your project 1. How much money 2. How many days 3. What the rewards are 4. A selling text
  30. 30. 8 advicefor a successful crowdfunding
  31. 31. Good idea As always
  32. 32. Emphasize yourselfPeople like people
  33. 33. Tell your storyCreate bond and understanding
  34. 34. Spend time on a video Straight to people’s heart
  35. 35. SpecifyMake your world easy to
  36. 36. Creative rewards ”(no art critics please)”
  37. 37. Don’t leave any money on the $100 adds most
  38. 38. Create amodular story 30 % = tipping point
  39. 39. Don’t forget to spread the 15% on Kickstarter doesn’t earn a dollar
  40. 40. Don’t forget to spread the 15% on Kickstarter doesn’t earn a dollar 1. Recruit ambassadors
  41. 41. Don’t forget to spread the 15% on Kickstarter doesn’t earn a dollar 1. Recruit ambassadors 2. Plant your idea
  42. 42. Don’t forget to spread the 15% on Kickstarter doesn’t earn a dollar 1. Recruit ambassadors 2. Plant your idea 3. Bloggers are your best friends
  43. 43. Don’t forget to spread the 15% on Kickstarter doesn’t earn a dollar 1. Recruit ambassadors 2. Plant your idea 3. Bloggers are your best friends 4. Spread to thousand networkds
  44. 44. AnyThe numbers
  45. 45. Any The numbers3900 successful projects
  46. 46. Any The numbers3900 successful projects 386 373 pledges
  47. 47. Any The numbers3900 successful projects 386 373 pledges 27,638,318 dollars
  48. 48. =Summary
  49. 49. = SummaryNot just selling
  50. 50. = Summary Not just sellingCreate engagemang
  51. 51. = Summary Not just selling Create engagemangBe creative all the way
  52. 52. Thanks.martin@mediaevolution.se www.mediaevolution.se @thornkvist

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