This document outlines materials for a social media training session for members. It includes an agenda for the day with topics such as introductions to Twitter, getting started on Twitter, Twitter basics and advanced Twitter. It provides information on how to use Twitter to engage members at a conference, including suggestions to follow thought leaders, sponsors, press and technology providers using the conference hashtag. The document contains screenshots and instructions for setting up and using features of Twitter.
3. h"p://macpa.conferences.io
Ask
and
answer
ques>ons
throughout
the
day
here…
Conferences.io
was
used
to
engage
our
members
and
encourage
open
Q&A
and
feedback
with
this
exci>ng
new
technology
we
will
begin
incorpora>ng
into
strategic
planning
and
CPE
courses
for
engagement
and
collabora>on.
4. Respond to a Poll
Ask a Question
Vote up a Question
h"p://macpa.conferences.io
5. ü Social
Media
101
-‐
Why
ü Introduc>on
to
Twi"er
ü GePng
started
ü Twi"er
basics
ü Advanced
Twi"er
ü The
bo"om
line
ü Resources
Today’s
agenda
Tom
Hood,
CPA,CITP,
CGMA
The
Business
Learning
Ins9tute
6. Five
Things
Every
Professional
Needs
to
be
Good
At
1. Learning
and
staying
on
the
cuPng
edge.
2. Managing
your
career
(yep,
you
have
to
take
charge
of
your
own
career).
3. Doing
the
work
(research,
produc>vity,
communica>on).
4. Interac>ng
with
your
peers
and
colleagues.
5. Becoming
a
thought
leader
in
your
field.
-‐
Allen
Blue
co-‐founder
Linked-‐In
h"p://lnkd.in/HghTcX
7. Three
authors
ReTweeted
this
blog
post
which
men>oned
their
books…
h"p://www.cpasuccess.com/2012/01/the-‐top-‐ten-‐business-‐books-‐of-‐2011.html
8. Case
Studies
On
the
Cover
of
a
Magazine?
• BCG
&
Company
–
blogs,
twi"er
• Naden/Lean
–
blogs,
twi"er
• James
Carroll
–
facebook,
twi"er
• Morris
&
D’Angelo
11. An
introduc9on
to
Twi?er
What
is
Twi?er?
ü Social
filter
ü Broadcas>ng
tool
ü Listening
agent
ü Networker
ü Teacher
What
is
it
not?
ü A
waste
of
>me.
Bill
Sheridan,
CAE
The
Business
Learning
Ins9tute
12. Why
is
Twi?er
important?
Bill
Sheridan,
CAE
The
Business
Learning
Ins9tute
1. Informa>on
2. Ci>zen
journalism
3. Customer
service
4. Communica>on
/
collabora>on
13. GeFng
started
Step
1:
Create
your
account
Bill
Sheridan,
CAE
The
Business
Learning
Ins9tute
14. GeFng
started
Step
2:
Check
your
sePngs
Bill
Sheridan,
CAE
The
Business
Learning
Ins9tute
15. GeFng
started
Step
2:
Check
your
sePngs
Bill
Sheridan,
CAE
The
Business
Learning
Ins9tute
16. GeFng
started
Step
2:
Check
your
sePngs
Bill
Sheridan,
CAE
The
Business
Learning
Ins9tute
17. GeFng
started
Step
2:
Check
your
sePngs
Bill
Sheridan,
CAE
The
Business
Learning
Ins9tute
18. GeFng
started
Step
2:
Check
your
sePngs
Bill
Sheridan,
CAE
The
Business
Learning
Ins9tute
19. GeFng
started
Step
2:
Check
your
sePngs
Bill
Sheridan,
CAE
The
Business
Learning
Ins9tute
20. Bill
Sheridan,
CAE
The
Business
Learning
Ins9tute
Twi?er
basics
Step
1:
Following
Some
sugges>ons:
@MACPA
@TomHood
@BillSheridan
@AICPA_JofA
@IRSnews
@SEC_News
@PeterFranchot
@MDChamber
…
and
who
are
they
following?
21. Bill
Sheridan,
CAE
The
Business
Learning
Ins9tute
Twi?er
basics
Be
a
power
follower!
22. Bill
Sheridan,
CAE
The
Business
Learning
Ins9tute
Twi?er
basics
Check
out
Twi"er’s
own
sugges>ons
of
whom
to
follow
…
…
based
on
your
Twi;er
and
Internet
ac=vity.
23. Twi?er
basics
Create
some
lists
Bill
Sheridan,
CAE
The
Business
Learning
Ins9tute
24. Bill
Sheridan,
CAE
The
Business
Learning
Ins9tute
Twi?er
basics
Step
2:
Listening
What
are
your
followers
saying?
25. Bill
Sheridan,
CAE
The
Business
Learning
Ins9tute
Twi?er
basics
Step
3:
Twee>ng
and
retwee>ng
27. Bill
Sheridan,
CAE
The
Business
Learning
Ins9tute
Twi?er
basics
Step
5:
Direct
messages
They’re
like
Twi;er
e-‐mail
–
one-‐on-‐one
conversa=ons
in
140
characters.
28. How to Crush a Conference
Using Twitter
Inspired
by
Dr.
Janet
Corral
38. Advanced
Twi?er
1. Hashtags
2. GePng
around
the
140-‐
character
limit
Bill
Sheridan,
CAE
The
Business
Learning
Ins9tute
39. Innova>on
adop>on
=
Social
Networks
“The
degree
to
which
an
individual
in
a
social
network
is
connected
to
other
individuals
in
the
network
(actor
centrality)
has
been
shown
to
have
a
major
influence
on
that
individual’s
adop=on
of
business
innova=ons.”
–
Research
Report
by
Associa>on
of
American
Medical
Colleges
40. #MDSUMMIT13
Innova>on
thru
Collabora>on
13
Top
Thought
Leaders
25
Top
technology
&
Sopware
Vendors
Terri
Polley,
Gail
Perry,
Teresa
MacKintosh,
Jennifer
Warawa,
Donny
Shimamoto,
Byron
Patrick,
Clarke
Price,
Erik
Asgeirsson,
Tom
Hood,
Ron
Baker,
Jody
Padar,
Joel
Sinkin,
Reggie
Henry
and
more…
Collabora>on
Technologies
41. My
point
is
this:
Bill
Sheridan,
CAE
The
Business
Learning
Ins9tute
42.
43. Resources:
ü Twi"er:
twi"er.com
ü TweetDeck:
www.tweetdeck.com
ü Twhirl:
www.twhirl.org
ü HootSuite:
hootsuite.com
ü Seesmic:
seesmic.com
ü Tweetchat:
tweetchat.com
ü Twi"er
mobile:
twi"er.com/download
Videos:
ü “Twi"er
in
Plain
English,”
from
CommonCrap
bit.ly/eFtxnh
ü “How
To
use
Twi"er
for
Business
(Part
1
of
3:
'Listening'),”
from
AmazingVideoTours
bit.ly/g2xPgn
ü “How
To
use
Twi"er
for
Business
(Part
2
of
3:
Engaging'),”
from
AmazingVideoTours
bit.ly/f0l3G8
ü “How
To
use
Twi"er
for
Business
(Part
3
of
3:
Twee>ng'),”
from
AmazingVideoTours
bit.ly/hItoqb
Bill
Sheridan,
CAE
The
Business
Learning
Ins9tute
44. Tom
Hood,
CPA.CITP
CEO
Maryland
Associa9on
of
CPAs
Business
Learning
Ins9tute
(443)
632-‐2301
E-‐mail
tom@macpa.org
Web
h?p://www.macpa.org
Blog
h?p://www.cpasuccess.com
Blog
h?p://www.bizlearningblog.com
Follow
me
on:
ü
Twi"er:
h"p://www.Twi"er.com/tomhood
ü
LinkedIn:
h"p://www.linkedin.com/in/tomhood
ü
Facebook:
h"p://www.facebook.com/thoodcpa
ü Plaxo:
h"p://tomhood.myplaxo.com
ü Slideshare:
h"p://www.slideshare.net/thoodcpa
ü Youtube:
h"p://www.youtube.com/thoodcpa
ü Second
Life
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