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1. WAYS TO IMPROVE ERP
MARKETING PRODUCTIVITY
AND RETURNS
IN- ORDER TO GET EXPECTED RESULTS FROM TELEMARKETING, OWING AN
EXCEEDINGLY TARGETED MARKETING DATABASE IS QUITE ESSENTIAL.

2. The following points should be taken into consideration, while garnering the
ERP marketing database.
 Target top management person
 Direct cell phone or landline numbers
 Alternate Contact numbers
 Reference Details
 ERP prospect database
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3. TARGET TOP MANAGEMENT PERSON
For instance: Search for professionals in the IT department, who manages data recovery and risk/disaster management, if your
product is a data recovery program or software? Moreover, it will be useless to just look for an IT director/ manager, who may
not have anything to execute with your point of purpose.
This will assure that when you contact a person, you have approached the exact person and you won’t have to spend your
time uselessly with numerous people in the company.
Detect the targeted top
management person
with decision making
powers.
Detect
Evaluate their job
responsibilities than
considering their job
designation or title,
while assembling the
ERP database.
Evaluate
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4. DIRECT CELL PHONE OR LANDLINE NUMBERS
Ask for direct cell phone
or landline numbers with
the correct extension
details.
By having the direct contact numbers,
you can save time by reaching the
person you want to directly contact,
without any problem.
Moreover, you won’t
have to go through the
whole lot of call
transfers.
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5.  You must have the contact
information’s of an alternate team of
decision makers as well.
 Because if you called a person who
is busy or unavailable, then you can
try contacting the alternatives from
the same branch.
 This practice is helpful in reaching
those” difficult to contact”
individuals via somebody within the
same branch in the organization.
ALTERNATE CONTACT NUMBERS
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6. REFERENCE DETAILS
 If you had any previous communication with
somebody else in the same company, you
must always note down his name,
designation and mobile number
 you can use this as a reference with
gatekeepers to permit you in, without any
opposition, while visiting the organization
next time.
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7. ERP PROSPECT DATABASE
 Based on locations and time zones, you must always divide
your gathered ERP prospect database.
 By knowing their exact locations and time zones, you can
effortlessly find the right time to contact your targeted ERP
executive, as most of them can be availed for a quick
discussion in the start or at the end of their day, whereas
many are busy throughout their day in meetings and so on.
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8. CONCLUSION
Furthermore, you must keep in mind that it is not always possible to detect whether the prospect will
interact with you by taking your call. But everything can be within your control if you start with good data.
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9. RESOURCES
http://www.thomsondata.com/
http://www.articlesbase.com/marketing-tips-articles/erp-marketing-data-building-tips-to-improve-
productivity-and-returns-1167574.html
http://www.thomsondata.com sales@thomsondata.com