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Strategy, execution and a bit of luck.

The life of a startup founder
http://www.flickr.com/photos/rhinoneal/3907394091
•

STARTUP FOUNDER

•

TWO EXITS (2009 – ALCATEL
LUCENT & 2014 – LIVEOPS

•

EARLY STAGE ANGEL
INVESTOR

•

MENTOR TO MANY STARTUPS

•

RUNNER
TOPICS
1. STARTING
2. GROWING
3. EXITING

http://www.flickr.com/photos/gianpierre_soto/5505817770/sizes/l/in/photostream/
team | validation | funding

STARTING
http://www.flickr.com/photos/cedmars/6816878644/
Team
Make wise choices, including your co-founders

http://cdn.api.warnerbros.com/WB_Portal_3.0/imageRequest?rendition=SmallThumbnail&contentId=087194
Founders
Commitment, and a shared passion.

http://www.flickr.com/photos/syume/4400844746/
Core Team
Never settle for anything less than A+ | Slow to hire & quick to fire.

http://www.flickr.com/photos/syume/4400844746/
As a founder, you will wake up
in a puddle of your own sweat
realizing you are completely
******

http://sleepdisorders.dolyan.com/30-great-tips-what-can-help-me-sleep/
Validation
Your idea solves a problem
customers are willing to pay
money for

http://wallpapergravity.com/Image.php?ID=382174
Validation
Ensures you’re not heading
down the wrong path.
http://smithery.co/making/make-things-people-want-make-people-want-things/attachment/make-things-people-want/
Ignoring Validation
Means your guessing and burning
cash

http://www.ipadwallpaperhd.com/fire_dollar-wallpapers.html
Funding
The art of bootstrapping

http://www.flickr.com/photos/trippinlarry/5987691227/
Bootstrapping
retain control | no dilution

http://www.flickr.com/photos/tfpc/6139591124/
Bootstrapping
•
•
•

Get lean, at work and at home.
Explore consulting or other work options.
Leverage every dollar.

http://www.flickr.com/photos/h-k-d/4490192739/
Leverage
R&D grants
New hire programs
Loans for sales & marketing

http://farm1.staticflickr.com/93/281790898_c3240c02c4_o_d.jpg
Angel / Seed
Once you have a
validation, prototype, and
ideally paying customers

http://upload.wikimedia.org/wikipedia/commons/thumb/8/87/WinonaSavingsBankVault.JPG/1280px-WinonaSavingsBankVault.JPG
Accelerators
advance your idea | scale | investors
Failure is from a lack of paying
customers, not funding
http://www.flickr.com/photos/minusbaby/3403178463/
planning | process | advisors

GROWING
http://www.flickr.com/photos/evoo73/6930638399/
Planning
“Some people skate to the puck. I skate to where
the puck is going to be.”
Credit: Sporting News Archive
Planning
When starting, doing is more important
than planning.

At some point you will need some
‘planning’ for growth

http://www.flickr.com/photos/jurvetson/21470089/
Knowing when to hit the gas pedal is key.
Scaling awareness too quickly can spell disaster
http://www.flickr.com/photos/lanier67/4047779644/sizes/l/in/photostream/
Process
Important, but balance that ‘startup’
culture. Above all else, ensure you
have a culture of employee
accountability
http://farm1.staticflickr.com/91/269389847_e32f708b58_b_d.jpg
Advisors
Important to you as a founder, and to your company
strategy | positioning | execution

EXITING
http://www.flickr.com/photos/javi_velazquez/6908063653/
Strategy
Are you an entrepreneur, or empire builder?

http://commons.wikimedia.org/wiki/File:Maccari-Cicero.jpg
Lean Startup + Early Exit
a winning combination

http://www.flickr.com/photos/kellbailey/1805414461/
Which path is better?
reducing time to exit = reducing risk + enhances IRR

Mezzanine
(own 10%)

Series B
(own 25%)

IPO / Exit
$150M at 10%

Series A
(own 40%)

Traction

Prove
Model

Product /
Market Fit

Raise Angel
(own 35%)

Validation

3 Year
Exit$25M at
65%

2 to 3 years
5 to 7 years
Source: “Exit Strategy for Startups”, VentureArchetypes, LLC
Exit Strategy
Have your “end game” exit
strategy on Day #1
http://www.flickr.com/photos/uckhet/268319752/
Positioning
•
•
•

Tell a good story, with passion
Specifics on potential of “together”
Vision of “what could be” in the future
http://www.flickr.com/photos/beaconradio/5911999506/
Negotiation
•
•
•

Hire A+ finance & legal advisors
Never piecemeal
Clean house before diligence

http://www.gazprom.com/about/history/events/italy40/
TOPICS
1. STARTING
2. GROWING
3. EXITING

http://www.flickr.com/photos/gianpierre_soto/5505817770/sizes/l/in/photostream/
It is a lonely adventure
Balancing Act
Most successful entrepreneurs have a good balance of execution intuition and luck.
http://www.flickr.com/photos/classblog/5136926303/sizes/l/in/photostream/
Failure is a real possibility

http://www.flickr.com/photos/kcnickerson/1008563510/
Light at the end of the tunnel
Recommended Reading
The Founder’s Dilemmas| Lean Analytics | Running Lean
Local Accelerators
Accepting applications for their next cohort.
Contact Me:
E-Mail: jthompson@about.me
Twitter: @thomjeff

Some of the photographs in this presentation were retrieved from Flickr and made available under a
Creative Commons license. Please refer to each photograph for a link to the image source.

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