Presentation about mobile marketing that shows why you should go mobile and how you should approach this.

1. MOBILE WHY & HOW should you go mobile?

2. 2 Everyone talks about “mobile”…

3. Mobile is more than SMS, its a whole new channel... 3

4. 4 Why to go mobile

5. Mobile internet will shortly overtake desktop internet... 5 TODAY Source: Amdocs 2010; Stanley Research 2010; ABI research 2010; Steve Jobs, April 2010

7. Always carried

8. Always on

9. Built-in payment system

10. Available at the point of creative inspiration

13. Prohibition of combined sales until recently

14. High subscription fees

15. Lack of flat rate subscription*79% of belgian population has a mobile of which 12% are smartphones Source: In The Pocket, mobile agency, 2010

16. … there is some potential, mainly with iPhones “3G subscriptions will rise with 300% the following 3 years in Belgium” * Source: In the Pocket, Mobile Agency, 2010

17. iOS ... is the most appropriate Operating System 10 Apple (iOS): 72% of Belgian market Reaches iPhones, iPads & iPod Touch App Store is one of the most visited application stores worldwide and in Belgium Development process is one of the easiest (compared to other OS) iPhone users exploit the most mobile options* Android as second choice Will know a very strong growth Already nr 1 in USA 2010 - Q2: has grown more than 100% in EU compared to 40% growth for Apple * See Appendix * Source: In the Pocket, Mobile development Agency, 2010

18. Functional & social as killer mobile applications 11 Q: How often do you engage in the following internet activities for personal purposes via your mobile phone or smartphone? Source: MC DC 2009 online research, EU= 7.710, BE= 484

19. 12 How to integrate mobile into corporate strategy

20. THoM suggests a 4-step approach... 13 4 3 2 1

21. And mobile strategy has to follow a learning curve 14

23. Personal & innovative

24. Suitable for interactive & fun oriented services/products

25. In BE, high use of Apple apps

26. Creates recurrent use of the service

27. Usage of Smartphone hardware (camera, GPS, magnetometer, microphone, motion sensor)

28. Smooth user experience

29. Creates a bigger buzz

30. Less expensive

31. Complete control of the update process

32. Cross platform (wider potential audience)

33. More info oriented

34. Limited personalisation

35. Perceived as less innovative

36. Very limited access to Smartphone functionalities

37. High cost to bring it completely cross platform

38. Notavailable offline

39. Cost intensive

40. Application updates go through application stores (less control)

42. Copy paste these links in your browser to see some original mobile applications http://www.youtube.com/watch?v=sTERI1s-UyA http://www.youtube.com/watch?v=QSzsFAJAKHI http://www.youtube.com/watch?v=OVu55-P51fs http://www.vimeo.com/9175135 http://www.vimeo.com/11679798 http://www.youtube.com/watch?v=zuVSpG-ZdkU http://www.youtube.com/watch?v=Hhgfz0zPmH4

43. For more information, please contact us 18 KardinaalMercierplein 2 2800 Mechelen, Belgium info@thom.eu +32 (015) 444 000 www.thehouseofmarketing.be

44. 19 Appendix

45. iPhone users exploit the most mobile options 20 Source: 09/2009, comScoreMobilens, Morgan Stanley review