How to Pimp Google Analytics, Apply Ninja analysis and find the Golden Nuggets in your traffic

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A crash course how to upgrade Google Analytics in order to improve workflow; some of the basic concepts of Google Analytics and a few key reports to find valuable data in your traffic reports

Technologie News & Politik Weiterbildung und Persönlichkeitsentwicklung

Bar Camp Antwerp 21/03/2009 How to Pimp your Google Analytics, Apply Ninja analysis techniques and Find the golden nuggets in your traffic

GOALS THEY’RE EASY TO SET UP, SO NO REASON NOT TO VALUABLE WAY OF MEASURING A REAL TARGET IT’S JUST GREAT TO SEE GOALS BEING COMPLETED ON YOUR SITE /20 http://www.tdcreative.net/blog/how-to-track-wordpress-signups-and-comments-with-google-analytics/ FOR WORDPRESS BLOG OWNERS:

APPLY GOALS & FUNNELS ANALYTICS SETTINGS > EDIT > CONVERSION GOALS AND FUNNELS /20

IMPROVE WORKFLOW TIMESAVERS VALUABLE METRICS IN A GLIMPSE LET GOOGLE ANALYTICS DO THE WORK FOR YOU /20

INSTALL GREASEMONKEY 1. https://addons.mozilla.org/en-US/firefox/addon/748 2. http://www.juiceanalytics.com/writing/enhancing-google-analytics-using-greasemonkey/ 3. http://andrescholten.nl/index.php/google-analytics-tabellen-sorteren-verbeterd/ 1. 2. 3. /20

SERP RANKINGS http://andrescholten.nl/index.php/seo-rankings-meten-met-google-analytics/ (original post, Dutch) FIND THE REPORT AT: VISITORS > USER DEFINED http://yoast.com/track-seo-rankings-google-analytics/ (English) /20

THE BASICS MAKE SURE THE CODE IS IMPLEMENTED CORRECTLY (TIP: FOOTER) UNDERSTAND THE METRICS: VISITOR – VISIT - PAGEVIEW PAGEVIEWS VS UNIQUE PAGEVIEWS TIME ON SITE http://www.google.com/support/conversionuniversity/ /20

GREEN BELT HITS: HOW IDIOTS TRACK SUCCESS CONTEXT, CONTEXT, CONTEXT EARLY (EASY) SEGMENTATION NL BE /20

MAKE THE DATA TALK /20 nov-dec dec-jan jan-feb feb-mrt <= 1 page 31,9% 32,2% 32,2% 39,3% 3 > < 5 pages 32,5% 30,1% 30,4% 30,3% >= 5 pages 35,6% 37,7% 37,4% 30,4% nov-dec dec-jan jan-feb feb-mrt Cowboys 31,9% 32,2% 32,2% 39,3% Diggers 32,5% 30,1% 30,4% 30,3% Goldminers 35,6% 37,7% 37,4% 30,4%

THE NUGGETS ARE EVERYWHERE THE LESS TRAFFIC, THE MORE YOU’LL NEED DIGGIN’ GOLDEN RULES: ALWAYS SEGMENT & PUT INTO CONTEXT DON’T TRY TO IMPROVE 1 THING BY 1000% BUT 1000 THINGS BY 1% IT’S A DIRTY JOB BUT IT PAYS (LITERALLY) /20

BOUNCING AWAY: TRAFFIC SOURCE & CONTENT TRAFFIC SOURCES > ALL TRAFFIC SOURCES > COMPARISON > BOUNCE RATE CONTENT > TOP CONTENT > COMPARISON > BOUNCE RATE /20

BOUNCING AWAY: KEYWORDS TRAFFIC SOURCES > KEYWORDS > COMPARISON > PICK HIGH-BOUNCE RATE KEYWORD DIMENSION > LANDING PAGE /20

INTERNAL SEARCH: A TRUE GOLD VEIN http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=75817 http://www.kaushik.net/avinash/2007/10/kick-butt-with-internal-site-search-analytics.html /20

GOOGLE ANALYTICS (IT’S FREE! AND GOOD!) AVINASH KAUSHIK (AN HOUR A DAY…) ANDRE SCHOLTEN, JUICEANALYTICS, GREASEMONKEY, A.O. /20

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1. Bar Camp Antwerp 21/03/2009 How to Pimp your Google Analytics, Apply Ninja analysis techniques and Find the golden nuggets in your traffic

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7. SERP RANKINGS http://andrescholten.nl/index.php/seo-rankings-meten-met-google-analytics/ (original post, Dutch) FIND THE REPORT AT: VISITORS > USER DEFINED http://yoast.com/track-seo-rankings-google-analytics/ (English) /20

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11. MAKE THE DATA TALK /20 nov-dec dec-jan jan-feb feb-mrt <= 1 page 31,9% 32,2% 32,2% 39,3% 3 > < 5 pages 32,5% 30,1% 30,4% 30,3% >= 5 pages 35,6% 37,7% 37,4% 30,4% nov-dec dec-jan jan-feb feb-mrt Cowboys 31,9% 32,2% 32,2% 39,3% Diggers 32,5% 30,1% 30,4% 30,3% Goldminers 35,6% 37,7% 37,4% 30,4%

12. GOLDEN NUGGETS /20

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14. BOUNCING AWAY: TRAFFIC SOURCE & CONTENT TRAFFIC SOURCES > ALL TRAFFIC SOURCES > COMPARISON > BOUNCE RATE CONTENT > TOP CONTENT > COMPARISON > BOUNCE RATE /20

15. BOUNCING AWAY: KEYWORDS TRAFFIC SOURCES > KEYWORDS > COMPARISON > PICK HIGH-BOUNCE RATE KEYWORD DIMENSION > LANDING PAGE /20

16. INTERNAL SEARCH: A TRUE GOLD VEIN http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=75817 http://www.kaushik.net/avinash/2007/10/kick-butt-with-internal-site-search-analytics.html /20

17. MANY THANKS TO /20

18. GOOGLE ANALYTICS (IT’S FREE! AND GOOD!) AVINASH KAUSHIK (AN HOUR A DAY…) ANDRE SCHOLTEN, JUICEANALYTICS, GREASEMONKEY, A.O. /20

19. @THOMASVDC @FRESHCOMMERCE /20