3. OUR VISION:
TO DELIVER HIGHLY CREATIVE, AWARD-WINNING CAMPAIGNS THAT
SUPPORT CLIENT ORGANISATIONS IN REACHING THEIR GOALS,
BY BRINGING TOGETHER THE SMARTEST MINDS IN DIGITAL MARKETING
AND SHARING BEST PRACTICE.
4. ABOUT THE WEE AGENCY
Our Digital Agency in Scotland brings together specialist expertise in every aspect of graphic
design, digital, PR and marketing. We find the most creative solutions for you, the client.
Whether you need full branding, website design and build, a promotional campaign to drive
home your message or just a one off campaign to support a specific goal, we can help.
Our award-winning agency works collaboratively; pulling together key skills from PR, marketing,
design, IT and digital to create a full-service, one-stop agency for ambitious clients. We
develop creative proposals that focus on what will deliver the best results for the client and
then work together to create the biggest and best campaigns.
At The Wee Agency, we can completely focus on clients' needs, helping them build
coherent brands across all channels. With a focus on creativity, The Wee Agency creates
attention-grabbing campaigns and implements them using its wide-ranging
pool of resources.
The Wee Agency works together to create the biggest and best campaigns for clients.
5. WHAT THE WEE AGENCY CAN DO FOR YOU
We are strategic problem solvers
Our strength comes in our strategic approach. The process starts with a brief, a problem
or a challenge. We then come up with a strategy to address this, taking into account the
audience, the market and the opportunities. Once we’ve agreed on the strategy,
our teams work together to come up with a tactical plan and recommendations to drive
your business forward.
6. BRANDING & IDENTITY CREATION
Understanding brands and what they can do for a business is a
large part of what we can offer at The Wee Agency.
At The Wee Agency we consider every aspect of how branding fits
in with the client’s needs. Typefaces, colours and graphics are all
carefully considered to ensure that they fit in with the client’s
business. By creating the brand identity and implementing it across
a wide platform of items such as print, digital, packaging, signage,
and exhibitions, the identity takes on a life of its own.
We have designed various corporate visual identities for both the
public and private sectors. We understand the power of the brand
and how it can be used as an effective communications tool,
allowing our clients to deliver their message and connect with
their target market.
7. WEBSITE DESIGN & DEVELOPMENT
Being the complete business solution, at The Wee Agency, we can do
everything from designing, hosting, and building your new website. We are
experts in all aspects of website design and can build feature rich websites
inside our excellent award winning content management system - from a
simple brochure website through to sites with complex back office and
e-commerce functionality.
We also deliver IT solutions that enable our clients to focus on their core
business, safe in the knowledge that their technology will be managed
effectively by our team of IT specialists.
We use an all-in-one integrated marketing solution, to create complete
websites based around the final design. Our team of developers build
websites that can be optimised with customised widgets, blogs, news
articles, event calendars and booking systems. We also cater for iPad
and smartphone usage and build websites with Search Engine
Optimisation in mind.
8. ROUTES TO MARKET
Our marketing specialists can develop a creative marketing
strategy which will engage with your target market and support
your business objectives.
The Wee Agency can support you in developing a story and
selling it in to the media as well as providing creative marketing
and lead generation ideas. Whether you’re a start-up or an
established organisation, our expertise will ensure your name is
in the spotlight.
We can also support your social media activity; helping you
increase Facebook 'likes' and Twitter followers. We can provide
interesting and relevant content for your blog, helping to raise
your brand profile and increase traffic to your website.
We also offer a copywriting service. We take a strategic approach
to writing copy so that it delivers your message and interests your
target market.
9. OUR EXPERTISE
DESIGN
WEBSITE DESIGN
DESIGN FOR PRINT
GRAPHIC DESIGN
EDITORIAL DESIGN
BRANDING
SIGNAGE
PACKAGING
EXHIBITIONS
DIGITAL
WEBSITE DEVELOPMENT
CONTENT MANAGEMENT SYSTEMS
DIGITAL MEDIA
CLOUD SERVICES
CONSULTING
NETWORK SOLUTIONS
SOFTWARE
DEVELOPMENT
PR AND MARKETING
PR SUPPORT/CREATIVE MARKETING
SOCIAL MEDIA SUPPORT & TRAINING
LEAD GENERATION IDEAS
COPYWRITING
CRISIS COMMUNICATIONS
MEDIA TRAINING
DIRECT & E-MARKETING
EXPERIENTIAL MARKETING & EVENT SUPPORT
The Wee Agency is the complete business solution
10. HOW WE WORK
The foundation of our work is a commitment to good planning and
efficient project and production management.
We have considerable experience of co-ordinating large and complex
jobs for clients and we use that experience to ensure that we deliver
– big and small – throughout the public and private sector.
We enjoy good relationships with individual clients and are committed to
maintaining regular contact throughout the planning, creative and
production process. It is true that we want every job to run smoothly,
but we also want you, as our client, to feel comfortable working with us.
We enjoy our work – and while our approach is always relaxed and
informal, we do take great pride in what we do, and in doing it well.
WORKING WITH US
Our growing team at The Wee Agency are all committed to delivering
the highest standards of service to our clients. Each staff member
embodies five key values:
• It’s all about you, the client – we work together to achieve your
business objectives.
• Honesty – we deal honestly and fairly in business with all
stakeholders.
• Creativity – we use our expertise to create highly effective
campaigns that are fresh, dynamic and different.
• Challenging – we challenge each other and the status quo to
come up with the best ideas.
• Fun – we love what we do and we ensure that we make working
with and for us as enjoyable as possible.
11. A WEE BIT ABOUT US
John Young - Creative Director
John leads The Wee Agency's design offering. Having spent over 30 years
in the industry, John has wide-ranging experience in design for physical and
virtual environments and works with clients across the UK and
internationally. Delivering creative and practical solutions, John specialises
in brand strategy, information design, urban design and graphic and web
design. John's understanding of end-user needs and ability to
communicate complex ideas is crucial to the success of his work.
John's commitment to his work and willingness to go the extra mile has
secured him high praise from many clients.
David Massey – Digital Director
David is an IT professional with over 20 years' experience, challenging the
traditional ways of providing IT support by combining industry leading
technology with high service standards. Having worked within both public
sector and large private sector businesses such as Baxter's, David can
adapt to suit the needs of each client. As a resourceful Microsoft Certified
System Engineer and Certified Database Administrator, David can design,
implement and manage business computing system projects with an
extensive knowledge gained throughout his career. David ensures all
technical services are operating properly, as well as the administration,
implementation and maintenance of business computing networks.
Nathalie Agnew – PR Director
A former Fleishman-Hillard and Porter Novelli senior international PR
advisor, Nathalie has significant experience across various sectors
including consumer, events and tourism, from launching sushi at Butlins to
raising the awareness of events such as renewable energy showcase,
Energy Now Expo. Nathalie leads the public relations, social media and
marketing offering of The Wee Agency, providing organisations with
creative campaigns. Nathalie specialises in working with brands to create
impactful marketing programmes which meet business or organisational
objectives, using creative approaches to ensure excellent ROI. Nathalie
holds a BA in Communication from Napier University and a certificate in
Direct Marketing for the Institute of Direct Marketing. Nathalie is a member
of the Chartered Institute of Public Relations and sits on the board of the
Inverness Chamber of Commerce.
Helen Ross – PR Director
Helen Ross joined The Wee Agency following a successful career at
international PR consultancy Porter Novelli where she was board Director
and global Client Relationship Leader for Procter and Gamble. She is a
rounded PR professional with significant experience in crisis and issues PR
as well as consumer PR; developing and implementing national as well as
international campaigns; working as part of multi discipline agency teams
to develop PR campaigns that work seamlessly with the entire ATL and BTL
marketing plan; media training spokespeople from the private sector as
well as the voluntary sector.
12. A WEE BIT ABOUT US...cont
Thomas Moir – Senior Designer
Thomas has over 18 years' experience in design and communications;
working for various public and private sector clients. He specialises in
graphic and web design, brand identity, way finding signage and design for
print and digital media. Thomas is accustomed to creating eye-catching
and appealing designs for brands and events that communicate their key
messages. Thomas is able to adapt to the needs of diverse clients and
create creative work that communicates with users. Always up for a
challenge and eager to further enhance his skills, Thomas examines the
latest design trends and developments.
Eilidh Marshall – PR Executive
Eilidh has experience working with both consumer and B2B clients such as
Alarming Industries, Both Interested, Campbeltown Picture House, Cawdor
Castle, Consultrix, Culture Summit, Customised, Employee Relations
Institute, ESpark, Energy Now Expo, Mackenzie Investment Strategies,
Maynard Malone, Musical Fidelity, Ready Steady Gallop, Stratos UAS, and
Workplace Stress Solutions. Eilidh has a background in art and design and
holds a BSc in Product Design from the University of Dundee. She enjoys
generating creative ideas and solutions and is experienced in research and
product promotion and marketing. She is also accustomed to working
with social media, client liaison and promoting and organising events.
Rachael Cowie – Account Executive
Rachael is responsible for copywriting, social media campaigns and media
relations. She holds a MA (Hons) Business Studies: Marketing and
International Business from The University of Edinburgh. She has
experience working with clients including Highlands and Islands Enterprise,
University of the Highlands and Islands, and Entrepreneurial Spark.
Rachel Moreland – PR Executive Trainee
Rachel Moreland has experience working in grassroots and campaigns
communications and government relations. She graduated from James
Madison University in Virginia, USA in 2012 with a BA in Political Science and
Spanish and attended the University of St Andrews in 2013 where she
received her MLitt in international relations. Rachel previously worked as a
Client Services Intern with APCO Worldwide in Washington, D.C. and has
worked for her local Congressman and state governor on political
campaigns. She enjoys working on social media campaigns as well as
writing features and articles for media.
Ahmed Rasool – Software Engineer
Ahmed is a versatile developer. He holds a BEng with Distinction in
Software Engineering and is experienced in the delivery of web based
solutions that leverage the services of web servers and server databases
13. A WEE BIT ABOUT US...cont
Rachel Shearer – Web Developer
Rachel works within the web development team, building websites for
clients across a range of sectors. She holds a MSc in Multimedia & Web
Authoring from the University of the West of Scotland
Gordon MacRae – Web Developer
Gordon holds a BSc in Applied Computing and has over 12 years
programming and web development experience which has been mainly
e-commerce based.
Stuart Mundy – Technical Manager
Stuart is an accomplished IT manager with 18 years’ experience in the
industry. He is known for his close attention to detail and desire to provide
excellent customer service. Stuart is very capable of managing multiple
streams of information; directing teams and resources and ensuring
projects are kept on track, on budget and within operational parameters.
Robert Macdougall – Digital Executive
Robert is highly experienced in the design, development and management
of internet applications that utilise server databases. Previous positions
include Technical Services Manager for British Telecom.
Richard Mount – Digital Executive
Richard has experience working with clients across a range of sectors.
He builds and supports computer networks; providing support to clients
and is able to explain complex systems and technical details with ease
to clients
Andrew Wilson – Digital Executive
Andrew has experience in primary network and desktop support and has
previously worked at large corporate organisations. His responsibilities
include installing, supporting and maintaining new server hardware and
software infrastructure
Support Team
Alain Swanson – Accounts Administrator
Alain provides administration support for The Wee Agency. He assists with
quotes, contract renewals and procurement.
Kerry Mcfayden – Accounts Assistant
Kerry oversees account administration; producing invoices and assisting
with quotes and contracts. She is also a regular point of contact for clients
and is keen to help with any enquiry.
Kryspina Czyz – Accounts Assistant
Kryspina provides client support to a range of businesses. She assists with
general accounts, administration and client liaison for The Wee Agency
when required.
16. Highlands and Islands Enterprise (HIE)
Showcasing the region of the Highlands and Islands
during the Year of Homecoming Scotland
Challenge
The Wee Agency supported the Events team at HIE with PR and social media marketing
in the run up to and during the Commonwealth Games and Ryder Cup. Our creative
team also designed and produced a 52 page book showcasing the region to potential
investors at both of these high-profile sporting events.
Strategy
Our marketing team used twitter to engage with HIE’s followers by tweeting interesting
facts about the Year of Homecoming as well as sourcing all content and imagery for the
Events newsletters. Our experienced PR team drafted press releases for HIE’s events as
well as case studies on local businesses which supplied products and services to the
Commonwealth Games and Ryder Cup to use as success stories for the region.
The Wee Agency’s design team liaised with staff at HIE as well as copywriters and
specialist trade printers to design an impressive 52 page book full of stunning imagery
and content about the Highlands and Islands. From food and drink in Shetland to
marine science in Argyll the book showcases the very best of the region in an
easy-to-read format.
Strategy
1000 copies of the book were successfully designed and printed within the tight
deadline of one month. Coverage was generated for HIE in The Times, The Herald,
Press & Journal, Forres Gazette, and BBC News Scotland.
17. Crofters Commission
Creating a new brand and promotional material.
Challenge
The Crofting Commission approached us to rebrand their organisation. The new brand
had to be rolled out over all applications from Annual Reports, website, signage
advertising and general day to day items like stationery, leaflets etc. The challenge was to
create a new younger more dynamic brand for the organisation but still retain the values
of the Crofters Commission.
Strategy
A variety of promotional material was used as the target market is wide and varied and
therefore had to have a wide appeal. The Wee Agency produced a coherent brand
throughout the promotional material to showcase the range or help and advice available
to members. The website is underpinned with an easy to navigate web build and
processes that make access easier.
Results
The new brand for Crofting Commission flows throughout website and marketing
materials, including brochures, signage, websites etc. The Crofting Commission is
secure in the knowledge that The Wee Agency has background technical support and
the website content is backed-up. The Crofting Commission has a stronger brand, with
The Wee Agency providing on and offline support.
www.crofting.scotland.gov.uk
18. Mackenzie Investment Strategies
Creating a luxurious new brand and website to attract
new business for Mackenzie Financial Strategies
Challenge
Chartered financial planners Mackenzie Investment Strategies wanted to expand within
the North of Scotland. The company required new branding and a new website as they
wanted a fresh approach to attract new business.
Strategy
The Wee Agency created a new website for Mackenzie Investment Strategies along
with a complete new brand, including logo, promotional materials and stationery.
We discussed what the most effective content for the website would be before
providing copy that used language reflecting the company’s values. As chartered
financial planners, it was important to convey a sense of trust which was achieved
through featuring client testimonials on the website, promotional materials and by
creating a sophisticated and luxurious website/brand. It was also important that the
website was easy to navigate and provided the information clients need in a
clear and concise way.
Results
The new brand was rolled out across the website, brochures, signage, stationery and
even on the wallpaper of the Mackenzie Investment Strategies office. The website is easy
to navigate and is a clear and informative resource for clients. The website has received
great feedback and Mackenzie Investment Strategies have secured a major new client
within weeks of its launch.
www.mackenzieinvestment.co.uk
19. Ready Steady Gallop
Generating buzz and increasing sponsorship
opportunities for a public art event in aid of charity
Challenge
The Wee Agency was asked to use PR and social media to generate a buzz and
increase sponsorship opportunities for Ready Steady Gallop; a public art event which
saw 25 lifesize fibreglass horse sculptures and 30 of their ‘foals’ around the town of
Hamilton to raise funds for the Kilbryde Hospice.
Strategy
The Wee Agency carried out a PR campaign to engage the local community and
encourage businesses to sponsor the horses. In addition to PR around the launch
of Ready Steady Gallop, a call for sponsors and promoting use of a mobile app,
The Wee Agency launched a #thehorse competition to run alongside a new series of
The Voice on BBC One. The competition was promoted on social media pages and
asked followers to suggest names for one of the 25 horses.
Other social media activity included a #RSGselfie competition, encouraging users to
take selfies with the horses and share online to be in with a chance of winning prizes.
Results
The social media campaigns resulted in higher levels of engagment and attracted new
‘likes’ and followers to the Facebook and Twitter pages. The campaign also generated
coverage in outlets such as BBC News Online, the Scottish Daily Mail, Glasgow Evening
Times, The Sunday Post, Yours Magazine, The Sun, Woman’s Weekly, The Herald,
Scotland on Sunday, Sunday Express, Business Scotland, Hamilton Advertiser,
Lanark & Carluke Advertiser and STV News.
20. Connage Highland Dairy
Creating an efficient and effective e-commerce website
Challenge
Having been let down by a previous supplier, Connage Highland Dairy wanted to work
with a reliable leading company to produce its new e-commerce website. It was also
important to Connage that whoever produced and hosted the new website had
background technical support.
Strategy
The Wee Agency created a new brand for Connage with consistent design throughout
the new website and marketing material. The website presents Connage’s products in
an appealing way, making it easy for users to navigate and buy products. Sage pay was
introduced to the website to give a secure way for customers to pay - and also allows
for easy accounting and processing of orders for Connage.
Results
The new brand for Connage flows throughout website and marketing materials, including
brochures. The website design is user-friendly and allows customers to make purchases
without much effort. Connage Highland Dairy is secure in the knowledge that The Wee
Agency has background technical support and the website content is backed-up.
www.connage.co.uk
21. Employee Relations Institute
Bradford University Management School
post-graduate course
Challenge
We were asked to launch a new employee relations establishment, the Employee
Relations Institute (ERI) and a post-graduate course being delivered through Bradford
University School of Management which would attract interest from the HR and
employee engagement industries culminating in an event to be held at the House
of Commons.
Strategy
We established relationships with key industry titles, i.e. HR Magazine, HR Zone and
Customer Engagement Network, as well as national broadcast journalists to secure
coverage of the launch and the aims of the institute and course. Interviews with board
members were offered to a wide range of media outlets and we developed a range of
news hooks and pitch angles, including the issue of bullying in the workplace.
Results
Over the pre-launch and post launch period, we achieved over 23 pieces of stand-out
coverage in industry titles and national broadcast. We arranged for Jan Parkinson, Chief
Executive of the ERI to go on ITV Daybreak to speak with Lorraine Kelly and Aled Jones
about workplace bullying in the UK. We also secured an interview for Jan Parkinson on
BBC Scotland. The launch itself saw the institute immediately meet its objectives of
founder member and member applications, and Bradford University reported a peak in
enquiries regarding the post-graduate course.
22. Energy North
Designing and building a new website for the
voice of energy in the North of Scotland and Islands
Challenge
Energy North, a not-for-profit trade group of over 200 members in the Oil & Gas,
Renewable Energy and Nuclear markets throughout Scotland, required The Wee Agency
to design and build them a new website. Their previous offering was very dated and had
a poorly functioning back-end resulting in the site not being kept up-to-date.
Strategy
The main objective of the new site was to create a site with great user-functionality.
Our team designed a new website with a modern and clean look to bring the site up to
date and which could be easily updated. The previous website did not cope well with
event-booking so a key part of the new design was to make all the events easy to
access from the front page. Our team took a strategic approach with clear
calls-to-action on the homepage, ensuring that the ‘Member Search’ and ‘Join Us’
sections were clearly visible to website visitors.
Results
The website is now much easier to use so the team at Energy North can keep the site
updated with all the latest news from the energy industry. Users can book events on the
website at the click of a button and can easily navigate through each page of the website.
Now the voice of energy in the North of Scotland really has something to shout about.
www.energynorth.co.uk
23. Moray Offshore Renewables
A new approach to branding and website design
to spark interest and attract new customers
Challenge
Moray Offshore Renewables desired a new approach to its branding and a new
website to share their vision of generating offshore wind in the North Sea, to gain
interest in the project and attract new customers. They wanted a clean and easy to
understand website that they would be able to update whenever required.
Strategy
Having discussed the constantly changing and developing nature of the business, we
concluded that the website would need updating on a regular basis with news and PDFs
to keep the public informed on plans and proposals. We designed a custom document
library enabling Moray Offshore Renewables to upload content at any time.
A 12-page brochure, pop up and exhibition system were designed to enable Moray
Offshore Renewables to visit trade events. Due to the importance of the project, it was
vital not only to provide a sophisticated website but one that was clean and easy to read.
The design would allow clients and the public to navigate quickly and efficiently through
their proposals, plans and other documents.
Results
The final website has a clean and simple layout allowing the content to take centre
stage to provide clients with an informative resource. The website has received a great
deal of feedback and proves insightful for both the general public and potential clients.
The entire brand including website and promotional material has allowed Moray
Offshore Renewables to communicate with a wider audience.
www.morayoffshorerenewables.com
24. ERG Scotland
Creating a new brand for a family-run business
Challenge
ERG Scotland was expanding into new premises and wanted to improve upon its
previous brand and website. The Wee Agency was tasked with creating a website,
signage and promotional materials with a coherent and appealing brand.
Strategy
The Wee Agency redesigned ERG website's look and updated the content. Copy was
rewritten to convey details in a clear and informative way. The website redesign had to
integrate with the new corporate brand and to reflect the qualities of ERG; showing it is a
reliable, trustworthy and family run business. It was also important for the website to act
as an exciting showcase for the range of products and services available from ERG.
Results
The Wee Agency created a completely new brand for ERG, from website to marketing
material. Signage was designed for ERG’s new premises and exhibition material; including
pop-ups, allowing ERG to promote itself at trade and consumer events. Vehicle livery
was designed to act as an eye-catching advert for the business. ERG’s new premises are
going from strength to strength with events being organised to encourage potential new
customers to visit the showroom.
www.ergscotland.co.uk
25. Energy Now Expo
Showcasing renewable energy options
to farmers and landowners
Challenge
2013 saw the fourth annual Energy Now Expo, an event to showcase renewable energy
options to farmers and landowners. The nature of the event means that visitors usually
only attend the event once and don’t return the following year. The challenge was to
attract new visitors to attend whilst also encouraging previous visitors to come to the
event and discover the ever growing number of renewable energy options available.
Strategy
The Wee Agency focused on two tactical plans to drive awareness of the expo;
carrying out a survey into the future of farming and renewable energy and running a
young farmer competition. We believed that the target market should be the young
generation of farmers who may be open to discovering new methods to bring in profit.
Young farmers’ clubs and organisations, regional & national and agriculture press were
all targeted, whilst we also implemented social media to promote the competition.
Results
We achieved substantial coverage across agriculture, renewable and regional
broadcast and print media – 63 pieces of coverage were generated. All coverage was
overwhelmingly positive, supporting the expo and its aims. Coverage was achieved in
outlets such as Farmers Guardian, BBC Cumbria, Shropshire Star, The Farmer and
Farming Scotland – all key media outlets for engaging with the target audience. The
event surpassed required visitor numbers making 2013 a record breaking year for
Energy Now Expo and following this success we were asked to provide PR for the
2014 event.
26. Edinburgh International Culture Summit
Communicating key messages to a wide audience
through creative social media
Challenge
The Edinburgh International Culture Summit is an event where Culture Ministers,
artists, thinkers and arts leaders from around the world come together to share ideas
and discuss the power, position and profile of the arts, culture and creative industries.
The Wee Agency provided Edinburgh International Culture Summit with social media
support to help the key messages of the event to be disseminated to a wider audience.
Strategy
The Wee Agency led on Twitter activity from Edinburgh International Culture Summit.
Posts promoted the key themes of the Summit and announced details of the event
using the hashtag #CultureSummit. Speakers were announced and interacted with
using their Twitter handles.
The Wee Agency followed and interacted with other accounts tweeting about culture.
#CultureHour was also created to encourage Twitter users to get involved and discuss
and share ideas around promoting culture. This took place once a month on the
run-up to the Culture Summit to generate further interest in the event.
The Wee Agency also ‘live tweeted’ from the event on 10th-12th August 2014 to give
running updates on the speakers and their key discussions and retweeting mentions
from other attendees.
Results
The Edinburgh International Culture Summit Twitter account grew from 396 followers
to over 1,000 in the three months The Wee Agency worked on the project, surpassing
the target number of followers.
27. The Hunter Foundation
Encouraging voters to download an impartial e-Book on
the Scottish independence referendum
Challenge
Sir Tom Hunter, Scottish entrepreneur and philanthropist, tasked The Wee Agency with
designing and building a new website as well as providing PR and social media support
to Scotland September 18. The main objective was to increase the number of people
downloading the Scotland September 18 eBook, an impartial document which to help
voters make a decision in the Scottish independence referendum.
Strategy
The eBook on the previous website was hard to find so our design team made sure
that the link was clearly visible on the homepage. We also worked with a projections
company to develop giant images of key political figures alongside questions in
relation to the referendum debate which were projected onto iconic building across
the capital city.
Our social media experts used Facebook and Twitter to drive traffic to the website
and to encourage followers to download the eBook. We encouraged engagement by
posting compelling content such as videos, excerpts of the eBook and press coverage.
Results
A new website was designed and built within a week of receiving the brief with clear
calls to action on the homepage to download the eBook, a total of over 80,000 eBooks
were downloaded up until the 18th September. We secured press coverage for
Sir Tom Hunter in The Times, The Guardian, The Herald, The Telegraph, Daily Express,
Daily Mail and international coverage including The New York Times, as well as TV
and radio interviews on BBC News, BBC News 24, BBC News at 10 and Radio 5 live.
28. Cawdor Castle
Creating a new responsive website to bring this
14th century castle’s website into the 21st century
Challenge
Cawdor Castle wanted a new website designed and built as their current offering was
outdated and was driving little traffic. They wanted a well-designed website which was
user friendly so that visitors could find the information they needed quickly.
Strategy
The Wee Agency carried out a strategic audit of the Cawdor Castle website and it was
clear that it contained too much information resulting in users finding it difficult to
navigate. Our design team carried out an entire re-work of the website, deleting all
unnecessary information and getting straight to the point. We took a new approach to
the use of photos on the website and kept video shots to a minimum – just enough to
give a sense of the castle and to entice visitors to want to visit for more. Our team
built SEO into the copy of the website, using key words and meta-tag data so that the
website appears higher up in search engine results. A new events and news facility was
created so that Cawdor Castle can update visitors on the latest news and events.
Results
Feedback from Cawdor Castle Garden Members, who visit the castle on a regular
basis, has been very favourable. Website users can now clearly see the events page
in a very simple calendar form and see what is coming up in the next few months.
The site is now much more secure than it was before the re-design and it is also
responsive – giving a user friendly website experience to all visitors, including
smartphone and tablet users.
www.cawdorcastle.com
29. Aromantic Ltd.
Creating a fresh new look for the
organic and natural beauty retailer’s website
Challenge
The Wee Agency were tasked with designing and building a complex e-commerce
website for Aromantic Ltd, a business which provides organic and natural ingredients
and courses to make your own skin, hair and beauty products. The previous website
looked dated so required a modern new look and high-quality technical support.
Strategy
Our creative team designed a crisp, fresh look for the website. The new site has
improved navigation features and a de-cluttering of pages so users have direct access
to what they are looking for. The department pages for products provide users with
options to purchase products directly or to gain further information, ensuring a quick
ordering provision for returning customers and detailed information for new visitors.
The Wee Agency’s web developers trained Aromantic staff how to update the website
so they can now advertise courses, promotions and products in a single area through
our powerful and easy to use content management system.
Results
The new website is a dramatic improvement from the previous outdated site and gives
users a much friendlier online experience. Products are clearly displayed and the site is
responsive – ensuring that the website looks just as impressive on smartphones and
tablets as it does on a computer screen.
www.aromantic.co.uk
30. Swansons Fruit Company
Streamlining service delivery and reducing
ordering system error
Challenge
Swansons Fruit Company provides fruit and vegetables to schools across the
Highlands; however, the ordering system to do so was inefficient, requiring a great deal
of man-power and increasing the number of errors. The Wee Agency was tasked with
providing a solution to automate the ordering process to streamline the service and
reduce error.
Strategy
The Wee Agency produced software that integrated with the Scottish Government’s
PECOS system to allow schools to create orders easily which would then be entered
into Swansons Sage accounts. Swansons had specific business requirements that had
to be taken into account when designing the solution to ensure that the operational
impact of the automated system returned on the investment.
Results
After observing the effectiveness of the software and fine-tuning to ensure the system
was working efficiently, the system was ready to be used by schools across the
Highlands. The system has succeeded in reducing the operational work load of staff at
Swansons with the company already planning the rollout into other major customers
across Scotland. The software has been working accurately and reliably, allowing easy
placement of orders. Although the system was designed for Swansons, it could even be
extended or adapted for different users.
31. Music Fidelity
Using creative marketing and PR to reach the mass
market for a range of high-end headphones
Challenge
Musical Fidelity, a well-respected British Hi-Fi specialist, launched its first range of
headphones in the UK and brought in The Wee Agency to generate interest from the
technology and consumer press.
Strategy
We placed the headphones with journalists at a variety of tech, lifestyle, luxury and
national publications, emphasising the fact that these are not your standard in-ear
headphones, but coupled with stylish design and phenomenal sound. We adjusted
our pitches in time with special events such as Father’s Day, Valentine’s Day and
Christmas, with the headphones offered as the perfect gift solution. We also led social
media activity, posting links to reviews and news stories relevant to the music industry
as well as contacting celebrities who had received the headphones in goody bags at
events and TV shows such as The British Soap Awards, The Classic BRIT Awards
and Loose Women.
Results
We achieved coverage in a wide range of online and print titles including London
Evening Standard, Sunday Express, The Independent, Latest Gadgets, British Airways
Business Life, Shortlist, GQ, Mobile Choice, Metro, Sunday Mail, and Trusted Reviews.
Our social media activity resulted in interactions and free product endorsements from
a number of celebrities including Suzi Perry, Example, Larry Lamb, Bobby Ball, Duncan
James and Charlotte Church.
32. WE ARE AWARD-WINING
• Winner - SCDI ScotRail Business Direct Award for Excellence
in Business Service & Engagement, 2014
• Winner - Collaboration Prize, Co-operative Development Scotland, 2013
PR awards :
• Winner – Outstanding Small Consultancy, CIPR PRide Awards (Scotland) 2013 and 2014
• Winner – Corporate and Business Communications Campaign, CIPR PRide Awards (Scotland) 2014
• Recommended Agency - The Recommended Agency Register 2014
• Finalist - Not-for-Profit Campaign of the Year, CIPR PRide Awards (Scotland) 2013
• Shortlisted - PRMoment.com Golden Hedgehog Small PR Agency (UK Awards) 2014
• Finalist - Entrepreneurial Spark #GoDo Award 2014
Design awards:
• Recommended Agency - The Recommended Agency Register 2014
• The Drum Design Awards - Number 1 for Client Services in Scotland 2013
I.T awards:
• Finalist in the first ever Scotland IS Awards 2011
33. INVERNESS OFFICE
The Wee Agency
First Floor The ERG Building
12-14 Seafield Road
Inverness
IV1 1SG
LET’S TALK ABOUT WHAT
THE WEE AGENCY CAN DO FOR YOU
hello@theweeagency.co.uk
01463 214995
EDINBURGH OFFICE
The Wee Agency
36 South Gyle Crescent
South Gyle Business Park
Edinburgh
EH12 9EB
www.theweeagency.co.uk
