From a location-based network to the social gaming network! How Foursquare will be the leader of location-based games and the social network for those who want to have fun!

1. Foursquare Games
Platform
A new income for Foursquare
Thomas Joie
/// August 2012
“This is an incredible idea”
Naveen Selvadurai
Foursquare co-founder

2. Vision – Mission – Project
/// Vision
Where you live is a playground. Don’t stop playing!
/// Mission
Foursquare as the social gaming network!
How?
By proposing location-based games for people who want to have fun!
/// Project
• Creation of a Foursquare Games platform (FGP) that provides location-based
games.
• The FGP is a market place between games creators and gamers.

3. Positioning
/// Positioning
Foursquare will be the leader of location-based games and
the social network for those who want to have fun!
« the social network for those who want to have fun » An
+ =
opportunity to
« leader of location-based games » seize!
Foursquare as the social gaming network!
There are more and more competitors:
1. on location-based technology
2. on location-based services (recommandations, deals, friends tips …)
… due to actors who do (or will be able to) compete on both (Facebook, Googlemaps, Yellow Pages…)
Foursquare should offer more than that. Foursquare can offer FUN to its users too!
= Recommandations + Deals + Fun

4. Location-based games types
Location-based games? What is it?
Type of location-based games
compatibility
1.TREASURE HUNT
Goal : player(s) must reach a goal for a defined period of time
Examples : treasure hunts (enigma, puzzle, with actors, thematical hunt, business √
place…), uncle Roy all around you, space invider city gallery…
2. MANHUNT
Goal : player(s) must catch someone or a group of persons
Examples : urban Pac-Man, spider and flies, hide & seek, tag…
√
3. SURVIVAL
Goal : player(s) must avoid to be catched by someone or by a group of persons
Examples : zombies invasion, Battle royal, street war…
√
4. TERRITORY CONQUEST
Goal : player(s) must conquer ennemy territory while defending their own
Examples : Capture the Flag , Nerf war, urban Risk …
√
5. SPORT and CITY GUIDE
Goal : location-based sport activities
Examples : orienteering race, parkour, free-run, running, Yamakasi, cycling-run, urban √
triathlon, travel book Venize…

5. Example 1: Treasure Hunt with enigma
/// Goal of the game
• Discover Paris at the end of the XVIIIe Century
• … and be the first to achieve the treasure hunt!
/// What’s the story?
• 19th october 1783: the day of the first fly of a hot-air ballon
• Players will discover places of this historical day
• A funny way to discover Paris at the end of the XVIIIe Century
/// How does it play?
1. Players play as a team or against the others.
2. They must solve enigma to achieve the treasure hunt
/// How Foursquare would be involved?
1. Players join the game through the Foursquare Games platform
2. Directions are progressively indicated on the Foursquare map
3. Players check at the right place to get the next direction or enigma.
If they check three time wrong, Foursquare indicates « you are 55 yd to the right point »
4. Enigma are linked with wiki /youtube / augmented reality…
5. At the end of the game, a game-specific badge is given

6. Example 2: Survival of a Zombies attack
/// Goal of the game
• Zombies infested a city. Surviving inhabitants have to find the way to beat
them thanks to the advice of an old scientist (Professor Z).
/// What’s the story?
1. At the starting point, they receive a video of the situation (the city is zombies infested).
Only one guy can help them to beat zombies : Professor Z. He must be find.
2. They go first to Professor Z place. No one there. First zombies attack. Find clues.
3. During the game, Players find all ingrediants to beat zombies and save the city
4. Each new place to visit, appears one after oneother on the foursquare map (only
players see those places).
5. The race is rythmed by zombies attacks
/// How does it play?
1. Players play as team. They are the last survivors
2. They must avoid Zombies and solve enigma to achieve the game
/// How Foursquare would be involved?
• Players join the game through Foursquare
• Check-in give directions and clues to the story and are progressively indicated
• Zombies can be located on the map
• At the end of the game, a « survivor » badge is given

7. FGP: the market. Who creates? Who plays?
Games creators Games players
Individuals
B2C business
• Single or multiplayer games
• Private event
• Tourism / city guide
CREATE
• Bachelor party
PLAY
• Student parties / games
• University challenges
Foursquare •…
game platform
Businesses and
institutionals
Individuals • Team building
• Incentives
• Kick offs
• Product launch event or party
• Out of the office activity
B2B business
• Partnership celebration
• Student commencement / celebration
•…

8. Business Model
/// Business Model
• Free upload for the games creator on the FGP
• For players: depend on the game
• on–demand paiement 2
• or free 1
• Foursquare fees on each game sold
Free download
1 Free upload
OR Creators Players
Or
OR
FGP
2
% on the On-demand payment
selling price download
/// Remarks on the selling price
• The price is fixed by the creator
• The payed price depends on the number of players and the expected duration of the game

9. Content management
/// Some contents already exist! The FGP is:
1. a new distribution channel!
2. a better way to be found (via a specialized market)
1
• Partnership with publishers, developers… 2
• Integrate app’s already created
GPS Invaders. A « space invaders type app’ » based on the
player ‘s city map.
Paris Enigmes
Enigma and treasure hunts around Paris.
3
Zombies, runs !
Training app’ about Zombies invasion.
/// Content: key success factors
• Ability for developers to upload games on the FGP
• In a V2 of the platform, everyone can use a template to propose his game

10. How would it work? Access example
//// News headings in the main menu of Foursquare
2 accesses to the games:
Games Access to the games close to the user location
G Access to the FGP to see all the available games
Games
//// The menu « Games » is similar to the App store
Games selection by:
• User location : games closed to the player
• Type : treasure hunt, manhunt, survival, territory conquest and sport)
• Price : free games vs paid games
• Sponsorized : firms sponsorized games
• Top games

11. Conclusion: stakeholders’ benefits
/// The FGP is an opportunity for Foursquare, companies and Foursquare’s users
Businesses Players
1. Boosts traffic on Foursquare 1. New distribution channel (new 1. The whole city becomes a
incomes) playground ! Foursquare is fun !
2. Creates a new source of revenue
2. Increase the innovative perception of 2. All location-based games at one place:
the brand Foursquare games platform
3. Strenghten merchant partnerships with
companies and Foursquare users 3. Create new market opportunities for 3. New way to be rewarded (free game,
B2B companies (they can reach final beta tester…)
4. Diversify activities and profits customer (B2B2C)
4. Win new badges (gamer, super
5. Becomes THE gaming social network gamer, Zombies attack survivor …)
(positioning)
6. Strenghten the innovative leadership of
Foursquare. Be the first !
(Ways of playing are changing and new
games appear. Foursquare can structure the
market)
7. Increases the « fun » perception of
Foursquare

12. Author
Thomas Joie
French - lives in Paris
 + : French – English - German
/// About me
Creative Problem Permanent
thinker solver gamer
/// A project or an idea?
: thomas.joie@gmail.com
/// Thanks
Naveen Selvadurai – Foursquare co-founder – for his opinion on the project. Thank you.