The Massachusetts Horticultural Society was founded in 1829 and is dedicated to encouraging horticulture and developing the public's enjoyment and understanding of plants and the environment. It provides education and interpretation, exhibit gardens, art and entertainment, food, retail, special events, and seasonal and nighttime uses at the Boston Botanic Garden. The document outlines conceptual alternatives, a schematic plan, and features for the Greenway Promenade including a retail café, farmer's market, special events area, educational pavilion and gardens, and various exhibit and display gardens.