Presentation from INTRANET.RELOADED 2016 about digital workplace and culture hacking. #intrelEU2016

1. Digital Workplace in Grundfos
Culture Hacking The Organization
INTRA.NET RELOADED Berlin 2016
@thomasasger
Thomas Asger Hansen
Head of Global Working Culture & SmartWorker
© Song Dong: Big Brother, AROS, Århus 2015

2. WE HELP THE ORGANIZATION CROSS THE CHASM . . .
. . . AND IT HAPPENS ONE PERSON OR USE-CASE AT A TIME.
Source: Geoffrey A. Moore (1991)
GLOBAL WORKING
CULTURE
Mission (WHY)
• Identify new ways of working
effectively
• ‘Push Grundfos across the gap’
Method (HOW)
• Frontloading and Innovating
• Design Thinking
Actions (WHAT)
• Pilot Projects
• Business Consultancy
SMARTWORKER
Mission (WHY)
• Give back 1 million hours to our
business functions
• ‘Pull Grundfos across the gap’
Method (HOW)
• Scalable Deployment Models
• User Adoption Framework
Actions (WHAT)
• Worksmart portal
• Productivity Teams & Super
User Communities
• Communication framework
• Adoption metrics
@thomasasger

3. HIGH LEVEL LOG BOOK @thomasasger
1st
Employee
Advocacy
pilot 1st Social Media
Management pilot
launched by Marketing
Prospect-
Finder pilot
SAP Jam
Social
Listening
pilot
(NetBase)
2nd
Maturity
Assessment
Pulsar for
Yammer
Analytics
New InSite
mock-up
Product
Centre
Customer
Community
Thought Leader
Social Business
Enablement
Reach for
the Stars
Lead
App
2nd
employee
advocacy
pilot
BD Project
Template
1st
YamJam
(MWB1)
DACH
OneOffice
team
concept
Sprinklr
Ramp-Up
UX
Excellence
Guide
Collabora-
tion
Analytics
2012
MWB5
definition
Yammer
with HR
(P&S)
Grundfos
Social
Business
Policy
Launch of
Global
Working
Culture
Talent
Event
1st Maturity
Assessment
1st
integrated
Social
Business
strategy
framework
(Cookbook)
Mads
Blog
Social
Business
Intelligence
pilot
(Sprinklr)
MHD Strategy
Engagement
Case
Community
Planning Guide
Virtual Leadership
Module 1
Strategy
2020
MWB5
Practises
Voice of the
Customer
Community
Community
Management
Enablement
Global
Purchase
Enablement
Key
Collaboration
Behaviour
Analytics
Worksmart
Portal
Internal
Personas
Surveys, Self
Assessment, and
Leadership
Communication
Design
Thinking:
Rich Profile
Digital
Workplace and
Productivity
user journeys
20152013 2014 2016
Work App
Self Service
Yammer
Analytics (Pers.
& Groups)
Hackathons
and
Cannibal
Games
IS Ever-
green
IN PROGRESS CLOSED DOWNCOMPLETE CHANGE DRIVER: BEHAVIOR TECHNOLOGY

4. HACKR TIP N° 1 : @thomasasger
1st
Employee
Advocacy
pilot 1st Social Media
Management pilot
launched by Marketing
Prospect-
Finder pilot
SAP Jam
Social
Listening
pilot
(NetBase)
2nd
Maturity
Assessment
Pulsar for
Yammer
Analytics
New InSite
mock-up
Product
Centre
Customer
Community
Thought Leader
Social Business
Enablement
Reach for
the Stars
Lead
App
2nd
employee
advocacy
pilot
BD Project
Template
1st
YamJam
(MWB1)
DACH
OneOffice
team
concept
Sprinklr
Ramp-Up
UX
Excellence
Guide
Collabora-
tion
Analytics
2012
MWB5
definition
Yammer
with HR
(P&S)
Grundfos
Social
Business
Policy
Launch of
Global
Working
Culture
Talent
Event
1st Maturity
Assessment
1st
integrated
Social
Business
strategy
framework
(Cookbook)
Mads
Blog
Social
Business
Intelligence
pilot
(Sprinklr)
MHD Strategy
Engagement
Case
Community
Planning Guide
Virtual Leadership
Module 1
Strategy
2020
MWB5
Practises
Voice of the
Customer
Community
Community
Management
Enablement
Global
Purchase
Enablement
Key
Collaboration
Behaviour
Analytics
Worksmart
Portal
Internal
Personas
Surveys, Self
Assessment, and
Leadership
Communication
Design
Thinking:
Rich Profile
Digital
Workplace and
Productivity
user journeys
20152013 2014 2016
Work App
Self Service
Yammer
Analytics (Pers.
& Groups)
Hackathons
and
Cannibal
Games
IS Ever-
green
IN PROGRESS CLOSED DOWNCOMPLETE CHANGE DRIVER: BEHAVIOR TECHNOLOGY

5. HACKR TIP N° 2 : PURPOSE RULES ABOVE ALL @thomasasger
“To drive business growth, innovation, and strategy
execution, by making it normal to engage openly in the
globally connected Grundfos – internally and externally
– with a sincere intent of leveraging opportunities and
ideas, collaborating effectively, or reducing inefficiencies.”
LINK TO DIGITAL VERSION

6. HACKR TIP N° 3 : SHOW THEM HOW @thomasasger
And the author replies back

7. HACKR TIP N° 4 : DAILY NEEDS ARE TOP OPPORTUNITIES @thomasasger

8. HACKR TIP N° 5 : HOT AGENDAS ARE TOP OPPORTUNITIES @thomasasger
COLLABORATION = PERFORMANCE
DAILY NEED
+
HOT AGENDA

9. Erika Villeneuve, 38 years
Sales Engineer
Grundfos since 2009
EXAMPLE : COLLABORATION PERFORMANCE DEFINITION @thomasasger
INDIVIDUAL
TEAM
NETWORK
LOW HIGH
LOW HIGH
LOW HIGH
YOU
Self Assessment
TEAM/NETWORK
Assessment
MANAGER
Assessment
Erika
I know that results count!
I evaluate myself using 3 specific KPI’s which my team and
manager evaluate on an informal everyday basis…….

10. HACKR TIP N° 6 : AUGMENT WITH ANALYTICS IF YOU CAN
GENERAL
ACTIVITY POINTS
 Post, 1 p
 Reply, 1 p
 Like, 1 p
 Praise, 1 p
COLLABORATION
ACTIVITY POINTS
 Reply to
question, 1 p
 Tag, 1 p
 @-mention, 3 p
 Share, 3 p
 Praise post, 5 p
 Outside network
conversation,
2 p
 …
GENERAL ACTIVITY
SCORE (60 day Average)
 Super-Active, 101 -
 Active, 21 - 100
 Learner, 6 - 20
 Inactive, up to 5
COLLABORATION ACTIVITY
SCORE (60 day Average)
 Super-Collaborator, 101 -
 Collaborator, 21 - 100
 Learner, 6 - 20
 Inactive, up to 5
@thomasasger

11. EXAMPLE : FIRST LIVE PROTOTYPE @thomasasger

12. EXAMPLE : GLOBAL SOLUTION - LIVE ! @thomasasger

13. HACKR TIP N° 7 : PROVIDE CLEAR GUIDANCE TO DIGITAL LITERACY @thomasasger

14. HACKR TIP N° 8 : MAKE THE RICH PROFILE COME ALIVE
Rich Profile
I see myself like this
My Project Track Record
My Skills & Praises
This is my network
Work I want to do
Current projects
What special skills do I believe I have
How do I like to work
What networks and relationships can I open up for you
What am I passionate about
What time zone am I in – right now
What inspires me
What communities and fora am I part of (digital+f2f)
What work am I proud of
Standard Bio
NORMAL NEW NORMAL
• Very visible
• Easily Accessed & Editable
• Gamified
• Crowdsourced
• Automated
• Indexed
What expertise do my colleagues think I should be known for
”When a worker is hired, assigned an
employee number, assigned to a cost
center, assigned a labor grade, assigned
to a particular department, and assigned
specific roles to perform. In essence, the
employer ascribes the identity of an
employee to them.”
Past projects
Where do I want to work
Latest Work / Activity
@thomasasger

15. EXAMPLE : RICH PROFILE IN GRUNDFOS
Work App
Successfactors O365 / Delve
Exchange of data
Release the full organizational value – work as a network
1. Trust and relationships across the silos
2. Transparency: who could be of help + who can I help
3. Big data / Analytics on trends or challenges
@thomasasger

16. HACKR TIP N° 9 : CONNECT THE INTERNAL AND EXTERNAL INTO ONE DIGITAL ECOSYSTEM
INTERNAL
EMPLOYEES,
PARTNERS
SALES/REVENUE
COMMUNITY ENGAGEMENT
COLLABORATION
PROCESS IMPROVEMENT
EXTERNAL
CUSTOMERS,
PARTNERS, MEDIA,
INFLUENCERS
DIGITAL BRAND &
STAKEHOLDER RELATIONSHIP
MANAGEMENT
OPERATIONAL
EXCELLENCE & RETURN OF
EXPERTISE
DIGITAL ENABLEMENT
KNOWLEDGE SHARING
PRODUCT INNOVATION
EMPLOYEE ADVOCACY
CUSTOMER/SALES SUPPORT
CUSTOMER SATISFACTION
CUSTOMER ADVOCACY
FEEDBACK
1 Collecting insights from forums
on the need for smart pumps
2
Validation of need through
face2face talks between
sales/service reps and end-users
Shared to the right community of people, resulting in
collaboration across functions for a solution
3
4
Prototype or MVP of solution created
and shared with community
PEOPLE DRIVEN DATA DRIVEN
@thomasasger

17. Visit us at the socialbusinessjourney.com blog
Thomas Asger Hansen
Head of Grundfos Global Working Culture & Social Business
@thomasasger
Christian Carlsson
Social Business & Collaboration Lead Consultant
@chris_carlsson
THANK YOU!