More than Just Lines on a Map: Best Practices for U.S Bike Routes
Salem Area Chamber of Commerce Power Hour presentation
1. 503.581.4554
1436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Tim Fahndrich
Third River Marketing
Salem, Oregon
Social Success:
9 Strategies for using social media
and reputation marketing to find
more customers and generate
bigger profits
2. 503.581.4554
1436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
1 4 Massive Game Changers Affecting
Your Business
2 Common Mistakes & Misconceptions
3
9 Strategies for Success
Agenda
4
Special FREE Offer
4. 503.581.4554
1436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
1 Find Your Business
2 Research Products & Services
3
Make Buying Decisions
This has changed how consumers …
6. 503.581.4554
1436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
2 Game Changer #2:
Reputation & Reviews
88% of consumers trust
online reviews as much as a
personal recommendationSource: Brightlocal
7. 503.581.4554
1436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
of users will use a local business with a 4 star
rating
92%
More Stars = More Customers
of users will use a local business with a 3
star rating
72%
of users will use a local business with a 2 star
rating
27%
Only of users will use a local business with a 1 star
rating
13%
Not Just Any Stars …
Reviews Must Be:
• Authentic
• Trustworthy
• Recent
• Relevant
Never, ever make up or pay
someone to write reviews!
★★★★
★★★
★★
★
8. 503.581.4554
1436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
3
Game Changer #3:
Social Media
People aren’t just ON social
media, they are GLUED to it
All Trademarks Owned By Respective Companies
9. 503.581.4554
1436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
4 Game Changer #4:
Mobile
Consumers now
have more power in
the palm of their
hands than the
computers that sent
man to the moon
More Power. More Access. Zero Patience.
11. 503.581.4554
1436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Do You Have A Plan
To Leverage These Massive
Game Changers?
12. 503.581.4554
1436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
12
Common Mistakes &
Misconceptions
About Social Media
13. 503.581.4554
1436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
13
• Thinking social media and reviews don’t
influence your customers or market
• Having incomplete profiles
• Inconsistent or inappropriate activity
• Ooops … did I just tweet that???
Do You Make These Mistakes?
14. 503.581.4554
1436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
14
• Waste of time / unimportant
• Only for young people
• ROI cannot be measured
• You have to be on every social network
• It is free marketing and gets immediate results
Dangerous Misconceptions
16. 503.581.4554
1436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
16
9 Strategies for Success
With Social Media and
Reputation Marketing
17. 503.581.4554
1436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
17
Identify the most popular social networks for
your industry
e.g., Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc.
Google + is being killed off as we know it now
Strategy #1: Be Where Your
Customers Are
18. 503.581.4554
1436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
18
Use professional photo(s), describe your
product/services, and link back to your website
Strategy #2: Create Complete &
Consistent Profiles
20. 503.581.4554
1436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
20
Own Your Reviews
Strategy #4: Proactively Build,
Promote, and Manage Your
Online Reputation
21. 503.581.4554
1436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
21
Keep a finger on the pulse of your
customers, competitors, and industry
Strategy #5: Listen To What
Others Are Saying
22. 503.581.4554
1436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
22
Be genuine and personable – admit to mistakes,
engage your audience, and share stories
Strategy #6: Be Real & Authentic
23. 503.581.4554
1436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
23
Create engaging content and share with
your audience….on a frequent basis.
Strategy #7: Create Compelling
Content Consistently
24. 503.581.4554
1436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
24
Strategy #8: Offer Promotions, Contests,
Giveaways, Etc. To Generate New Leads
25. 503.581.4554
1436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
Strategy #9: Advertise To Generate More
Leads & Customers
Targeted Ads ReTargeting Ads
26. 503.581.4554
1436 Commercial St. NE, Salem, OR 97301
www.thirdrivermarketing.com
26
• Get out there and BE SOCIAL
• Build the KNOW, LIKE and TRUST Factor
• Be PROACTIVE & CONSISTENT!
SOCIAL MEDIA & REPUTATION MARKETING WILL PAY OFF!
Summary