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Content Marketing Main Purposes Generate Leads Develop Fans Base Increase Sales Strengthen Brand Awareness Engage with Users Basic Metrics Brand Visibility Various User Groups Business Performance Innovation Factors Website Traffic Visiting Time Period Clicks User Demographics Traffic Sources User Behaviors Re-engagement Sales Figure Social Media Activities Practical Uses Digital Marketing Offline Marketing Blog Posts Ebooks Posts Events How-to Videos Podcasts Email Newsletters Mind Maps 1.Define goals & audience 2.Carry out researches 3.Do content audit 4.Brainstorm ideas 5.Decide content types 6.Publish content 7.Manage and follow-up content Relations with SEO SEO is narrower and technical SEO demands content SEO demands keywords for CM to use SEO demands backlinks whereas CM brings backlinks Demographic info Channels Pain points 3.1 Inventory content 3.2 Sort and tag content 3.3 Add useful metrics 3.4 Analyze data reports

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Content Marketing.pptx

  • 1. Content Marketing Main Purposes Generate Leads Develop Fans Base Increase Sales Strengthen Brand Awareness Engage with Users Basic Metrics Brand Visibility Various User Groups Business Performance Innovation Factors Website Traffic Visiting Time Period Clicks User Demographics Traffic Sources User Behaviors Re-engagement Sales Figure Social Media Activities Practical Uses Digital Marketing Offline Marketing Blog Posts Ebooks Posts Events How-to Videos Podcasts Email Newsletters Mind Maps 1.Define goals & audience 2.Carry out researches 3.Do content audit 4.Brainstorm ideas 5.Decide content types 6.Publish content 7.Manage and follow-up content Relations with SEO SEO is narrower and technical SEO demands content SEO demands keywords for CM to use SEO demands backlinks whereas CM brings backlinks Demographic info Channels Pain points 3.1 Inventory content 3.2 Sort and tag content 3.3 Add useful metrics 3.4 Analyze data reports