thinkLA Motor City West 2014 Mark Dipko of Hyundai and Philippe Martinez of 3DXCITE Presentation Slides

1. how automotive
manufacturers are
using new tech to
plan and market new
models
Mark Dipko | Director of Corporate Strategy | Hyundai
Philippe Martinez | Senior Creative Consultant | 3DXCITE

2. Philippe MARTINEZ
Senior Creative Consultant –
Marketing Solutions

3. 3

4. Mark Dipko
Director – Corporate Planning

5. lifecycle
whitespace
research
development marketing sales after-sale
design
understand the
customer
invite the customer
in
be a part of the
customer’s life

6. understand the
customer
whitespace
research
design development marketing sales after-sale

7. I feel that I have to take
whatever I can get in this
world because no one is going
to give me anything. Agree.

8. what it used to be

9. realtime feedback

10. what’s next?

11. partners

12. influencers dinner

15. invite the customer
in
whitespace
research
design development marketing sales after-sale

16. Marketing in the Age of
Experience
“EXPERIENCE ECONOMY”
Products are NO LONGER
ENOUGH
HOLISTIC VALUE drives
business
Commodity
Produ
ct
Servic
es
Experien
ce

18. 1 in 3 Americans
would rather
• go to the DMV
• do their taxes
• sit in the middle airplane seat
than go through the process of buying a car.
- Edmunds.com, June 3, 2014

19. ?

24. http://drivemyhuracan.lamborghini.com

25. be a part of the
customer’s life
whitespace
research
design development marketing sales after-sale

29. Backseat reminder
Average number of U.S.
child heatstroke fatalities
per year since 1998 38

32. understand the customer
invite the customer in
be a part of the customer’s life

33. thank you