12. Media strategy
• Shift to a greater presence in Digital
• While reliance on TV is lower overall,
It is also more consistent
An “Always On” Approach
22. 76 GHz Radar
Mazda Radar Cruise Control
Smart Brake Support
Forward Obstruction Warning
Near-infrared laser
Smart City Brake Support
24 GHz Radar
Rear Vehicle Monitoring
Camera
Lane Departure Warning System
High Beam Control
Active safety: i-Activsense
33. How to host a surprise party
1) ENFORCE A GLOBAL EMBARGO
2) RELEASE MINIMAL FACTS:
WHEN: JUNE 26TH
WHERE: GLOBAL REVEAL ON XBOX LIVE
3) PRODUCT: UNIDENTIFIED