The document discusses the Cannes Lions International Festival of Creativity, an annual festival and awards show that recognizes creative work in advertising. It notes that the festival awards categories, celebrity, and creativity itself require broader definitions as artificial intelligence becomes more prevalent. It questions whether the advertising industry is losing its way and how it can bring more value to people through entertainment and creativity.

1. Tweet like it’s longer than ten minutes  @tim_leake

2. #PronouncedLikeCan

3. I can only share
what I experienced.
Apologies if it fails
to provide value.

4. What is it?
The Cannes Lions
International Festival
of Creativity.

5. What is it?
It’s the Academy Awards
of advertising.
(Ironically, not the Cannes Film Festival of advertising.)

6. What is it?
Awards.
Content.
Networking.

7. Equal parts
Jaded and Inspired.

8. HT John Owen, Dare

9. Categories seem like a
really dated concept.

12. Creativity now requires
a broader definition.

13. “A creative isn’t just
someone who comes up
with ideas, but someone
who believes they can
change things.”
Amir Kassaei

14. Celebrity now requires
a broader definition.

18. Artificial Intelligence is coming
sooner than you think.

19. “The business plans of
the next 10,000 startups
are easy to forecast:
Take X & add AI.”
Kevin Kelly

20. The industry is in danger
of losing its way.

21. “We believe, in our
arrogance, that what
we’re doing is relevant
to real people.”
Amir Kassaei

22. How can we bring
value to people through
our advertising?

23. Value through
entertainment?

25. Be valuable,
then make it
entertaining.

26. 