2. Things Proprietary & Confidential
About Report
You will see evaluations about emerging tech trends in media and entertainment industry which
can be available for mass use in the near future. Mass use is the critical definition because
taking action for a trend or being an early adopter and improving your business depends on
mass usage by consumers.
3. Things Proprietary & Confidential
The Law of Acceleration
Mass Use Of Inventions
1
10
12
24
60
Internet
Mobile Phone
Personal Computer
Television
Radio
TelephoneElectricity
1860 1890 1900 1940 1990 20001920 1960
5. Things Proprietary & Confidential
EU Profile & Content Consumptions
16-24
20%
25-34
24%
35-44
22%
45-54
20%
55-64
14%
AGE
GENDER
%49,5 %50,5
TOP 10 Interests
1.Films / Movies
2.Music
3.Books / Reading
4.Food / Cooking
5.Television
6.Travel and Exploring New Places
7.News / Current Affairs
8.Science & Technology
9.Personal Healthcare
10.Health & Fitness
4.06
3.50 3.38 3.30 3.193.31
2.39
1.56
1.11 0.41
0.00
1.00
2.00
3.00
4.00
5.00
16-24 25-34 35-44 45-54 55-64
Time Spent Online by Age
Desktop / PC Mobile
95% 85%
45%
82%
13%
38%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2011 2013 2015 2017Mobile PC / Laptop Tablet
*Global Web Index 2017 Internet User Research
6. Things Proprietary & Confidential
TR Profile & Content Consumptions
GENDER
%42 %58
TOP 10 Interests
1.Films / Movies
2.Music
3.Science & Technology
4.Books / Reading
5.Gaming
6.Playing Sport
7.Travel & Exploring New Places
8.Television
9.Cars / Automobiles
10.Photography
16-24
34%
25-34
31%
35-44
21%
45-54
10%
55-64
4%
AGE
4.06
3.50 3.38 3.30 3.193.31
2.39
1.56
1.11
0.41
0.00
1.00
2.00
3.00
4.00
5.00
16-24 25-34 35-44 45-54 55-64
Time Spent Online by Age
Desktop / PC Mobile
50%
93%95%
67%
13%
33%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2011 2013 2015 2017
Mobile PC / Laptop Tablet
*Global Web Index 2017 Internet User Research
7. Things Proprietary & Confidential
TR Profile & Content Consumptions
Youtube
%57
Facebook
%56
Instagram
%45
Twitter
%44
%66
Internet Penetration in Jan 2017
Social Media Penetration by medium
6.7Mps Fixed Internet Speed (6.3Mps Global Av.)
11.8Mps Mobile Internet Speed
6.4 hrs Av. Daily Use of Internet
03.47 Laptop
02.59 Mobile
3.1 hrs Av. Daily Use of Social Media
%55
Watch online videos every day
12 Av. Daily Consumed Content
30+ %23 of the content consumers consume over 30 content daily
8. Things Proprietary & Confidential
TR Profile & Content Consumptions
Music
Comedy
How To / DIY
Science & Schooling
News
Tech, Electronics, Gadgets
TV Shows
Lifestyle
Beauty
Automotive and Vehicles
Fashion
Health, Fitness, Exercise
Gaming
Travel & Tourism
Parenting & Family
%67.3
%52.3
%32.4
%29.3
%27.2
%27.2
%23.9
%20
%19.3
%18.9
%18.9
%18.7
%17.3
%14.5
%12
Motivations at YouTube
* Source: YouTube 2016 profiling research
10. Things Proprietary & Confidential
GDPR (General Data Protection Regulations)
• Data driven business can be effected by this regulations.
• New business opportunities can be evaluated by insurance and
cyber security companies.
11. Things Proprietary & Confidential
Attention
• Attention is a new currency for the humanity
• All interface and designs are built to catch and keep attention
• Digital experience means a lot of different screens, a lot of different
messages to understand. Be aware of what you are planning to keep
attention.
12. Things Proprietary & Confidential
Artificial Intelligence
• Emerging AI technology usage is growing in different variety of industries. For
sure, AI will be the biggest step for every industry next 5 years.
• For now, computers can learn real-time and act by image, by voice, by command
or by reading. This is the 1st phase of the machine learning in AI era.
• By machine learning computers can predict human behaviours or predict
occassions by analysing vast amount data.
13. Things Proprietary & Confidential
Digital Twin
• Digital twin is an AI tech which can copy human behaviour.
• Google Now, Siri, Cortana and other personal assistant tools are digital twins of
their host users.
• In the future every user* will have their digital twin as a personal assistant.
• These interfaces will make decisions without or with our supervision and
delegate them on our behalf.
14. Things Proprietary & Confidential
Voice Interface
• Alexa, Siri, Cortana and Google Now is the most known voice interfaces for
users.
• Personalisation needs and AI services are increasing voice interface market
• Voice interfaces can be the next main interface for users.
15. Things Proprietary & Confidential
Mixed Reality
• Mixed reality combines the physical and digital realms and covers a
number of technologies.
• Augmented reality, virtual relity, 360 degree video o technologies are
already can be used by end users but holograms got a little more way
to go for end users.
• Mixed reality will impact on user experience in next 5 years.
16. Things Proprietary & Confidential
New Way To Tell Stories
• By the upcoming technologies standard storytelling formats no
longer apply.
• News organizations will start to develop new storytelling formats
never used before.
• As consumers become more familiar with emerging technology,
the old storytelling formats won’t necessarily translate.
• News organizations should begin experimenting now with POV
storytelling templates and story formats.
17. Things Proprietary & Confidential
Proximity News
• New technologies can be programmed to push or receive information
to/ from our mobile devices.
• Apple’s Fall Safari Technology enables the Beacon API by default and
turned on beacon features for iOS devices.
• Soon, we will be able to deliver proximity-based news via WiFi, which
can now identify you just by bouncing signals around—your unique
shape and posture are used to reveal who you are, even in a crowded
room of people.
• this would allow a news organization to recognize one of its news
consumers and deliver stories just for her.
18. Things Proprietary & Confidential
Privacy & Personal Networks
• In reaction to trolls, leaking and security breaches, super-private
networks are getting more popular.
• Personal networks are gaining momentum, though they are not new.
Many closed networks have failed to find a strong base of users.
• If personal networks continue to gain traction, news organizations
might experiment with distributing content throughout a closed
network.
• Different from a paywall, a closed network would not allow search
engines to index content—but it could allow for sharing news stories
and closed-circuit comments among trusted or premium members of
a community.
19. Things Proprietary & Confidential
Journalism As A Service
• On the fringes, news organizations are beginning to provide
journalism as a service,
• “Software as a Service” is a licensing and delivery model, where users
pay for on-demand access.
• News stories; APIs; databases that can be used by both the newsroom
and paying third parties.
• Services work outside of the social media landscape, relieving news
organizations of revenue sharing and allowing them to fully monetize
their services.
20. Things Proprietary & Confidential
One To Few Publishing
• Newsletters, podcasts, niche networks that captivate smaller
audiences made a huge comeback.
• What’s next is an expansion to capture even more niche audiences.
• Niche-focused digital-only content products—private content
networks, short-form podcasts, and augmented reality integrations—
in 2018 and 2019.
• Smaller sites like, Nautil.us, Pacific Standard, Bitter Southerner, New
Inquiry and Aeon produce exceptional content and command very
attentive audiences.
21. Things Proprietary & Confidential
One To Few Publishing
• As consumers shift to their mobile devices, developers are making
sure their apps work offline.
• Until news consumers have ubiquitous access to cheap, fast data,
offline reading will be a necessity. News organizations that include
seamless, offline experiences will find stickier audiences.
