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thines2011

My contributions to Sony Corporation of America. Highlights of my Social Media experience.

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Tasha Hines-Porch Overview of Social Media Skills and Experience September 2011
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Company LOGO Highlights of my Social Media experience:
Sony’ s Facebook page ,[object Object],[object Object],[object Object]
Sony’ s Twitter page ,[object Object],[object Object]
Sonymakedotbelieve YouTube channel ,[object Object],[object Object]
Sony’ s Foursquare page ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Company LOGO How I manage communications on Sony’ s Social Media channels:
Facebook writing samples ,[object Object]
Facebook writing samples ,[object Object],[object Object]
Facebook writing samples ,[object Object]
Facebook writing samples ,[object Object],[object Object]
Twitter writing samples ,[object Object],[object Object]
Twitter writing samples ,[object Object],[object Object]
Twitter writing samples ,[object Object],[object Object]
Foursquare writing samples ,[object Object]
YouTube writing samples ,[object Object]
[object Object],[object Object],[object Object],[object Object],Company LOGO My role in helping develop and launch Social Media programs:
Social Media programs The Remix Project We created an app which allowed fans to remix Bob Dylan's classic song 'Subterranean Homesick Blues .' We choose the top 10 remixes, and had fans vote for their favorites. We promoted the winning trailer on our Facebook page, and also sent the winner to SXSW 2011 . m.b Gallery We asked fans to upload a photo of what they felt best represented 'make.believe' and the brand message "Believe that anything you can imagine, you can make real." The winning photo was displayed in a unique experience for millions to see on Sony.com , Times Square in NYC , our social media channels , YouTube , Yahoo , and other prominent places. ,[object Object],[object Object],Facebook
Social Media programs The LittleBigCreation We asked fans to help us build a video game! Each week, fans voted on different elements of the game and created 'The make.believe Adventure’ level for LittleBigPlanet 2 (PS3) . Also, we randomly chose one winner from the community and sent them on a VIP trip to E3 2011. Priest in 3D Trailer Challenge Fans created their own 3D trailers for the movie. We choose the Top 10 trailers and the community voted on their favorites. We promoted the winning trailer on Facebook. The winner was also flown to LA and met the star of the movie, Maggie Q. ,[object Object],[object Object],Facebook
Social Media programs Check In at PlayStation HQ ‘Pop-up’ stores PlayStation set up 'pop-up' stores around the country, so fans could interact and test out the newly launched PlayStation Move product. We setup check-in locations at these venues, driving substantial traffic to the venues. As an incentive for checking in, fans received gifts and prizes. Make a Statement in Times Square contest We encouraged fans to send us a tweet using the hashtag #sonyibelieve, and tell us how Sony helped make their dreams become reality. The 5 winning statements were broadcast on our Times Square Billboard in NYC. Foursquare Twitter Check In at CES booth At the Consumer Electronics Show, we set up a check-in location at the Sony CES booth, encouraging fans to stop by and test out the new products. Also, as an incentive for checking in, fans received $25 Sony Store gift cards.
[object Object],[object Object],[object Object],Results of Social Media programs Company LOGO * Arrows highlight continued fan growth and retention due to m.b programs and consistently engaging communications.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Company LOGO My experience in Social Media strategic planning, Training employees
Social Media development and training Raise brand awareness through Social Media marketing campaigns. Collaborated with the Marketing and Media team to help develop, launch and support make.believe social media programs. Targeted Research Participated in Social Media research, led by the Marketing and Media team – to find out about our audience and their interests. The next step was developing programs catered around these interests. Branding Worked in collaboration with Marketing and Media team, and Corporate Communications to develop a consistent brand voice and identity, which is used when communicating with fans on our social media channels. ,[object Object],[object Object]
Social Media development and training Rules and Guidelines Worked in tangent with Corporate Communications to develop rules and guidelines for our social media channels. Training Trained employees, including Senior Management, interns and consultants, on best practices, and how to use our social media channels. ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]

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  • 1. Tasha Hines-Porch Overview of Social Media Skills and Experience September 2011
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  • 21. Social Media programs Check In at PlayStation HQ ‘Pop-up’ stores PlayStation set up 'pop-up' stores around the country, so fans could interact and test out the newly launched PlayStation Move product. We setup check-in locations at these venues, driving substantial traffic to the venues. As an incentive for checking in, fans received gifts and prizes. Make a Statement in Times Square contest We encouraged fans to send us a tweet using the hashtag #sonyibelieve, and tell us how Sony helped make their dreams become reality. The 5 winning statements were broadcast on our Times Square Billboard in NYC. Foursquare Twitter Check In at CES booth At the Consumer Electronics Show, we set up a check-in location at the Sony CES booth, encouraging fans to stop by and test out the new products. Also, as an incentive for checking in, fans received $25 Sony Store gift cards.
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