This document discusses gamification, which is using game elements and techniques in non-game contexts to drive participation, increase engagement, and create loyalty. Successful gamification provides meaning, a path to mastery through an engagement loop of challenges, actions, rewards and progress, and voluntary participation. It notes that everyone plays as kids, and playing is how we learn. Gamification uses play to help people learn and progress.

1. Gamification
Play or be played
Thijs de Vries
@thijsdevries
!
Open Development Camp - 7 Nov 2013

2. +
=

3. Projects
Process
Product

4. Lean back media

5. Lean forward media

7. Everyone is gaming

8. Playing as kids

9. Creating meaningful stories

10. Getting better at something

11. Voluntary participation

12. Creating meaningful
stories
Getting better at
something
Voluntary participation

13. Creating meaningful
stories
Getting better at
something
Voluntary participation

14. 12 mln
22
6 mln
players worldwide
average hours of
gameplay per week
year of total
gameplay

16. Can we get people to obey speed
limits by using play?
http://www.youtube.com/
watch?v=iynzHWwJXaA

17. Gamification
The use of game elements
and techniques in a nongame context to learn and
to progress.

22. Why gamify?
Drive participation
Increase engagement
Create loyalty

23. Successful gamification
1. Meaning
2. Path to mastery
3.Voluntary
participation

24. 1. Meaning
Blissful productivity
Social influence
Urgent optimism
Epic meaning

25. http://www.youtube.com/
watch?v=SESG16sBh_E

26. 2. Path to mastery
Engagement loop

27. Engagement loop
Propose challenges
Action
Reward
Progress

28. Engagement loop
Propose challenges
Action
Reward
Progress

29. Engagement loop
Propose challenges
Action
Reward
Progress

30. Engagement loop
Propose challenges
Action
Reward
Progress

31. Engagement loop
Propose challenges
Action
Reward
Progress

32. Engagement loop
Propose challenges
Action
Reward
Progress

33. Difficulty
Skills / Time

34. Difficulty
Skills / Time

35. Difficulty
Skills / Time

36. Difficulty
Vaardigheden / Tijd
Skills / Time

37. Difficulty
Skills / Time

38. Difficulty
Flow
Aversion
Boredom
Skills / Time

39. Voluntary participation

40. Playing is part of us, by playing we learn

41. Gamification uses play to learn and to progress

42. Meaning

43. Path to mastery

44. Voluntary participation

45. To unlock more knowledge,
get in touch…
@thijsdevries
thijs@creativeseeds.nl