1. Aims
To introduce
SWOT analysis

2. Objectives
Students will be able to:
describe what is meant by SWOT analysis
examine the usefulness of SWOT
Make judgements about the benefits and limitations
of SWOT analysis.

3. Strength
characteristics of the business, or project team that give
it an advantage over other

4. Weaknesses
are characteristics that place the team or the business
at a disadvantage relative to others

5. Opportunities
external chances to improve performance (e.g. make
greater profits) in the environment

6. Threats
external elements in the environment that could cause
trouble for the business or project

7. SWOT Usefulness
It helps in identifying core competencies of the firm.
It helps in setting of objectives for strategic planning.
understand your business better
address weaknesses
deter threats
capitalize on opportunities
take advantage of your strengths

8. Swot Limitations
doesn't prioritize issues
doesn't provide solutions or offer alternative
decisions
can generate too many ideas but not help you choose
which one is best
can produce a lot of information, but not all of it is
useful.

9. Conclusion
What is meant by SWOT ?
How useful is a SWOT ,What are the benefits of a
SWOT?
What are the limitations of a SWOT ?