By David Maidment - ARM

1. 1
ARM Overview
Sierra Wireless
Developer Day
David Maidment
ARM Segment Marketing
14th June 2013

2. CONFIDENTIAL2
The Architecture for the Digital World
§ ARM is the world’s leading semiconductor IP company with
22 Million processors entering the market each day.
§ 30 billion ARM processors shipped to date, 8 billion ARM-based
chips in 2011 – 30% CAGR over last 5 years
§ Unrivalled Partner ecosystem
§ 850 processor licenses – growing by 100 annually
§ Millions of developers; billions of users
§ ARM has the right technology – optimized for a mobilizing
world

3. CONFIDENTIAL3
What does ARM do?
ARM designs processor technology that lies at
the heart
of advanced consumer products

4. CONFIDENTIAL4
12bn
units in 2015
Cortex-R4
Cortex-R5
Cortex-R7
ARM Products Feed the Ecosystem
Cortex-A53
SC300
Cortex-M4
Cortex-A9
Cortex-A8
Cortex-A7
Cortex-M3
Cortex-M1
Cortex-M0+
Cortex-M0
Mali™
Graphics
Video
Microcontrollers
Real-Time Embedded
Applications Processors
4bn
units in 2015
19bn
units in 2015
ARMv7
& ARMv8
Cortex-A
Family
Cortex-R
Family
Cortex-M
Family
ARMv5
ARMv4
ARMv6
ARM7TM
Family
ARM9TM
Family
ARM11TM
Family
ARM®7TDMI
ARM®7EJ
Securecore® SC100
ARM®922T
ARM®926EJ
ARM®946E
ARM®968E
ARM1136J(F)™
ARM1156T2(F)™
ARM1176JZ(F)™
ARM11 MPCore™
Processors Currently Available
Optimized System & Physical IP
Physical IP
For all processors
For all foundries
From 250nm to 28nm
22 & 20nm in R&D
Silicon on Insulator
Core optimization
System IP
CoreLink™
CoreSight™
AMBA®
ARM Tools
DS™ -5 Toolchain
RVDS
Keil ® MDK
µLink™
Fast Models
Versatile™ platforms
Mall-450
Mali-T628
Mali-T658
Mall-400
Mali-200
Mali-55Cortex-A5
SC000
Mali-T604
Mali-T622
Cortex-A12
Cortex-A15
Cortex-A57

5. CONFIDENTIAL5
ARM Connected Community – 1,000+
Connect, Collaborate, Create – Accelerating Innovation

6. CONFIDENTIAL6
-
0,5
1,0
1,5
2,0
2,5
3,0
ARM Partnership Momentum
2002: 1 Billion
Cumulative
2010: 25+ Billion
Cumulative
2020: 150+ Billion
Cumulative
Billions of units shipped per quarter
2020
1 Billion
Cumulative
150+ Billion
Cumulative
~40 Billion
Cumulative
980 Licenses, ~320 Partners, ~50% Shipping
2012
ARM is growing into new markets and product categories
ARM® Architecture is the number one by volume
2002
8.7B units in FY2012
Out-
look

7. CONFIDENTIAL7
Cortex-M processor solution
§ Energy efficiency
§ Lower energy costs
§ Ease of use
§ Lower software costs
§ High performance
§ Competitive products
§ Reduced system cost
§ Lower silicon costs
Low-power implementation
Sleep-mode support
Wake-up Interrupt Controller
Increased intelligence at node
Broad tools and OS support
Binary compatible roadmap
CMSIS support
Pure C target
32-bit RISC architecture
High-efficiency processor cores
Integrated Interrupt Controller (NVIC)‫‏‬
Thumb®-2 code density
Area-optimized designs
CoreSight support

8. CONFIDENTIAL8
Cortex-M: Now 700M Chips per Quarter
§ Around seventeen silicon
vendors in full production
§ Other are sampling and
planning their ramp-up
§ All Cortex™-M processors
are supporting the growth
§ Now serving all markets:
§ Automotive
§ Consumer
§ IoT
§ Industrial
§ Metering
§ Telecom
0
30
60
90
120
150
180
210
Q1
2009
Q2 Q3 Q4 Q1
2010
Q2 Q3 Q4 Q1
2011
Q2 Q3 Q4 Q1
2012
Q2 Q3
Total Cortex-M MCU Shipments
(Million Units)

9. CONFIDENTIAL9
Enablement of devices is key
This requires standardisation and
enablement to realise this potential
and enable developer ecosystem
M2M Market Enablement
Automotive Medical Logistics Metering
Traditional vertical M2M markets
Opportunity lies in opening the ‘long tail’ of applications in a uniform way to developers

10. CONFIDENTIAL10
Example: From Sensor to Cloud
Edge Clients Access
Network
Temp
Prox
control
Thick client
Cortex-A
Thin client
Cortex-M
Camera
Infrared
Gateway
Multi-core
Cortex-A
ModemModem
Modem
Short-Range
Radio e.g.
• Wi-Fi
• 6lowPan
• BT LE
Cloud
Sevices
Access
Network:
e.g.
3G/4G, DSL,
DOCSIS
Whitespace
Device
Provisioning
and
Diagnostics
Management
Platform
M2M Apps
M2M Apps
Cloud
Hosting
M2M Apps
‘Big
Data’
Storage
Gateway
Sensors
Airlink® Airvantage®

11. CONFIDENTIAL11
Rapid Prototyping
§ Rapid prototyping helps industries create new products
§ Control, communication and interaction increasingly define products
§ Development cycles for microelectronics have not kept pace
3D Moulding 3D Printing 2D/3D Design Web Frameworks

12. CONFIDENTIAL12
mbed
§ Goal: Remove barriers to developing with ARM MCUs
§ mbed - Rapid prototyping for ARM microcontrollers
§ Free online MCU development and community tools
§ High-level C/C++ SDK and libraries
§ HDK for low-cost development boards
§ Worldwide developer collaboration
§ http://mbed.org

13. CONFIDENTIAL13