Slideshow used in the Day 2 Class at the YMC

1. Day 2 of
9

2. Sharing our 9-week
Plan

3. Digital
business layers
strategy
management
production
waterfall vs. agile
what are you building?
who are you working with?
tools
make life easy for yourself

4. acquisition grow relationships
strategy formulate vision
scope seek clarity
accounts understand and educate
manage deliver on time and on budget
content create relevance
creative usable design
development build and deploy
testing bring perspective
document archive IP

5. Digital
business layers
strategy
management
production
waterfall vs. agile
what are you building?
who are you working with?
tools
make life easy for yourself

11. Strategy
research
organization’s vision
study demographic
competition / partners
opportunities
measure
performance indicators
scope
iterate requirements
time / costs

12. IA
substance
break down the components
build relationships
think experience (simulation)
key deliverables
site map
wireframes
flow charts

13. Brainstorm
developing a strategy
define goals
research framework
hypothesize KPIs
determine scope
content and features
list components
think about relationships