2. Meet Michelle
Selecting the best fit for your company’s marketing is no small task, so please let
me say a humble thanks for considering me.
You probably want to know why I deserve your business and your trust. For me,
it’s all about quality. Attention to detail. And absolute accountability. These things
are often overlooked in our “just get it done” society, but not around here.
My experience spans the marketing landscape including consulting, copywriting,
campaigns, content, creative direction and everything in between. I use both sides
of my brain, not just one. I value strategy as much as creativity when it comes to
getting the results you want.
Over the years, I’ve worked with organizations of all sizes from startups to global
enterprises, and with more than 20 industries. This portfolio highlights a small
sampling of my personal work, but I have a large network of marketing
professionals I collaborate with from time to time on special projects.
You will notice very quickly that I strive to do whatever it takes to ensure your
success. Now, enough about me. How I can help you?
Warmest regards,
get in touch ►
Michelle Etherton
President
816.272.5350 (office)
816.878.3610 (mobile)
www.thewordzone.com
michelle@thewordzone.com
view portfolio ►
explore services ►
3. Web Design & Content
Your website can be the best (or worst) marketing tool you’ve got. Want to make sure it’s the
best? We’ll work together to define your objectives, create a plan of action and write
optimized, engaging content that works for you, not against you. Oh, and let us know if we
can help with design, creative direction or project management. We love that stuff.
BroadPoint Technologies
Michelle wrote hundreds of pages of SEO-
optimized web content for BroadPoint’s
main site and two new vertical micro sites.
She also worked closely with their design
team on layout to ensure improved flow
and conversions.
► View site for Nonprofits & Associations
► View site for Professional Services
Kickstep Technology Group
The Word Zone designed a brand new
website for Kickstep that was fun, modern
and mobile-friendly. Michelle provided
creative direction, project management
and wrote all new content to show off
their brand, their innovative solutions and
their unique expertise.
Anton Systems
Anton Systems wanted to completely
transform their site’s design with all new
content tailored to their real estate
industry clientele. Michelle provided
creative direction, project management
and all new content. Each word, each
image and each element was carefully
planned to convert from end-to-end.
view site ▲ view site ▲ view site ▲
4. Content Development
Need quality content?
No problem!
► Articles
► Blogs
► Brochures
► Case Studies
► Data Sheets
► E-books
► Newsletters
► Press Releases
► Web Content
► White Papers
► and more…
get quote ►
How do you keep your marketing library full with little to no effort? That’s easy. Let The
Word Zone create exclusive content for you. No matter your industry or target market,
we can help you educate, entertain and engage like you’ve been doing this for years.
5. E-mail Marketing
The Word Zone specializes in strategizing successful email campaigns and crafting creative
messaging that gets results. Leverage our experience, research and versatile writing skills to
deliver emails that click with your audience. Literally.
Get read!
► Creative copywriting
► Strategic consulting
► Template design
► Campaign development
► Campaign management
► Campaign analytics
► Setup and delivery
get quote ►
6. Direct Mail
Mailboxes around the world are begging for some action as digital marketing has taken
front stage. What better time to integrate an energetic direct mail piece or two into
your marketing strategy? We’ve got innovative ideas in all shapes, sizes and prices.
Stand out!
► Compelling copywriting
► Strategic consulting
► Creative enclosures
► Campaign planning
► Campaign management
► Design
get quote ►
Die-cut large
2-sided postcard
7. Landing Pages
An effective landing page needs a well-defined strategy, optimized design and a clear call
to action to drive demand. Informative, creative or fun – landing pages are like your
campaign’s wing man. Don’t fly without one.
Convert!
► Optimized functionality
► Creative design
► Copywriting that converts
get quote ►
8. Case Studies
Case studies are an excellent way to prove your expertise, capabilities and credibility. We can
interview your client and/or your team and write an engaging success story you’ll be proud
to share. Go ahead, let your happy customers brag on your awesomeness for you!
Strut your stuff!
► Preparatory questionnaires
► Professional interviews
► Engaging copywriting
► Template design
get quote ►
9. White Papers
White papers allow you to show your thought leadership by providing your audience with
hot tips, industry trends or benefits of your products and services. We can deliver even the
most complex or technical topics in an easy-to-read fashion.
Educate your audience!
► Thorough research
► Industry expertise
► Experienced copywriting
► Design services
get quote ►
10. Professional Bios
When your bio (or lack thereof) isn’t really expressing what an experienced, credible and
accomplished professional you are, let us create one that does. We can make your bio and
social profiles interesting, engaging and friendly – just like you.
Tell your story!
► Personal interviews
► Written to match personality
► Any length
► Multiple ways to use
get quote ►
11. Brochures
Wow your prospects!
► Sophisticated design
► Influential content
► Targeted strategy
get quote ►
Whether you need a show-stopping digital brochure or a beautifully designed printed
piece, The Word Zone will help you make a lasting impression with potential customers.
12. Marketing Campaigns
A successful marketing plan is an integrated one. By merging elements of inbound
marketing with more traditional outbound marketing tactics, you can stay top of mind
with prospects and customers – no matter where they hang out.
Command attention!
► Innovative strategy
► Professional consulting
► Masterful copywriting
► Campaign development
► Project management
► Bold design
► Key performance analytics
get quote ►
13. Social Media Management
Entrusting employees with your social marketing can be a #costlymistake. Let our dedicated
social managers plan, build, expand, execute and measure the success of your entire social
strategy. We’re professional, but know how to have fun and get #results.
Connect with your audience!
► End-to-end social management
► Strategic planning
► Consistent activity
► Personable engagement
► Attention to what’s hot
► Network building
► Analytics
► Affordable monthly plans
get quote ►
14. Marketing Consulting
Sometimes you need to boost your marketing muscle, but you can’t justify adding a full-time
employee. No worries! If you need an interim Marketing Director, innovative Creative Director,
or experienced marketing/copywriting support – let’s talk about a win-win solution.
Take action!
► Diverse marketing experience
► Organized project management
► Extreme attention to detail
► Strategic thinking
► Excellent leadership
► Personable and reliable
► Flexible engagements
get quote ►
15. Project Management
Managing marketing projects can be time consuming and chaotic without dedicated staff to
keep everything, and everyone, on track. Consider outsourcing your project management
when you want to guarantee a 100% commitment to your strategy, vision and objectives.
Get results!
► Full or partial management
► Attention to scope and budget
► Detailed, organized and focused
► Objective leadership
► Regular status reports
► Flexible arrangements
get quote ►
16. Solutions & Services:
Ads
Articles
Bios
Blogs
Branding
Brochures
Campaign Development
Case Studies
Consulting
Copywriting
Creative Concepts
Data Sheets
Direct Mail
E-books
E-mail Campaigns
Editing & Proofreading
Event Coordination
Graphic Design
Landing Pages
Messaging Framework
Newsletters
Presentations
Press Releases
Project Management
Promotions
Sales Letters & Emails
SEO
Social Media
Slogans
Web Content
Web Design
White Papers
Our solutions
and a few words of appreciation…
“Michelle has done an amazing job for us since 2007 as our Senior Writer and Creative
Director. The quality of her work in every area is impeccable. Our clients will request to work
with her because of her exceptional attention to detail and positive attitude no matter what
the circumstances. She is a valuable member of our team and we depend on her to juggle
many projects and tasks – all handled with professionalism and enthusiasm.”
~ Barbara Pfeiffer, Nurture Marketing
“I would highly recommend working with Michelle. She is hard working, on time and above the
bar with her quality of work. She answers any questions we have and asks the right questions to
handle our projects. You would be ahead of the game to hire her…”
~ Paul Canton, ForeignExchange Conferences
“Michelle does a great job on our projects. She delivers early and really takes the time to
understand our service. She is independent and creates quality work with excellent
turnaround times.”
~ Michael Fox, IVDesk
“The service I have had from Michelle has been brilliant. All work done is to a very high
standard and it feels much more like teamwork than outsourcing. Michelle puts in extra
time and effort to learn about my industry which really helps create highly relevant
material. I consider her to be an important part of my team.”
~ Steve Pollard, Mortgage Focus (Scotland)
