This is a detailed "social audience" report generated by PeekAnalytics.com based on @WilliamLang's followers.

1. WilliamLang
@ WilliamLang | Feb 28 2008
Chief at Mammoth Media. Hoops Junkie.
Skeptical Rationalist. Friend to Belarus. Mixed up
in the high stakes game of world diplomacy and
international intrigue.
Tweets 4,507
Followers 2,881
Following 616
@WilliamLang Follower Report
Key Metrics: @WilliamLang | September - 1 - 2012
Total Followers
2,881
@WilliamLang has 2,881 Twitter followers and we've classified the ones we could into Consumer,
Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of
anonymous and spam accounts, which we do not factor into our audience metrics.
Social Pull
48x
Pull is a good measure of how influential @WilliamLang 's audience is, compared to the average Twitter
account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this
calculation, is gauged by how well connected @WilliamLang 's followers are across sixty social sites,
compared to the average consumer. A higher Pull suggests you have important people in your audience,
and are thus better able to spread your message far and wide.
Identified Audience
IDENTIFIED
AUDIENCE

2. WilliamLang
@ WilliamLang | Feb 28 2008
Chief at Mammoth Media. Hoops Junkie.
Skeptical Rationalist. Friend to Belarus. Mixed up
in the high stakes game of world diplomacy and
international intrigue.
Tweets 4,507
Followers 2,881
Following 616
Audience Reach Insights
AVERAGE
NETWORK SIZE
Insights :
- On average, each of
WilliamLang's followers has
8,752 connections across
all social media platforms.
Therefore, WilliamLang
can potentially indirectly
reach 8,148,072 (931 x
8,752) people.
Audience Demographics
SEX
Insights :
-*Statistics based on 80%
of WilliamLang's followers,
whose sex we were able to
determine.
AGE RANGE
Insights :
- 31% WilliamLang's
audience is between 26 -
35.
- *Statistics based on 24%
of WilliamLang's followers,
whose age we were able to
determine by identifying
through social profile or
public records data.

3. WilliamLang
@ WilliamLang | Feb 28 2008
Chief at Mammoth Media. Hoops Junkie.
Skeptical Rationalist. Friend to Belarus. Mixed up
in the high stakes game of world diplomacy and
international intrigue.
Tweets 4,507
Followers 2,881
Following 616
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
WilliamLang's female
followers tend to be more in
the 46 - 55 age range.
MALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
WilliamLang's male
followers tend to be more in
the 46 - 55 age range.
Audience Geographic Insights
TOP 5 CITIES
Insights :
- WilliamLang has a higher
percentage of followers
from Wilmington, North
Carolina than the typical
Twitter user.

4. WilliamLang
@ WilliamLang | Feb 28 2008
Chief at Mammoth Media. Hoops Junkie.
Skeptical Rationalist. Friend to Belarus. Mixed up
in the high stakes game of world diplomacy and
international intrigue.
Tweets 4,507
Followers 2,881
Following 616
TOP 5
STATES/PROVINCES
Insights :
- WilliamLang has a higher
percentage of followers
from North Carolina than
the typical Twitter user.
TOP 5
COUNTRIES
Insights :
- WilliamLang has a higher
percentage of followers
from USA than the typical
Twitter user.

5. WilliamLang
@ WilliamLang | Feb 28 2008
Chief at Mammoth Media. Hoops Junkie.
Skeptical Rationalist. Friend to Belarus. Mixed up
in the high stakes game of world diplomacy and
international intrigue.
Tweets 4,507
Followers 2,881
Following 616
Audience Interests Insights
INTEREST
AFFINITY
Insights :
- Compared to the average
audience, WilliamLang's
audience's top three
interests are Pets,
Business, and Sport.

6. WilliamLang
@ WilliamLang | Feb 28 2008
Chief at Mammoth Media. Hoops Junkie.
Skeptical Rationalist. Friend to Belarus. Mixed up
in the high stakes game of world diplomacy and
international intrigue.
Tweets 4,507
Followers 2,881
Following 616
Audience Career Insights
INCOME LEVEL
Insights :
- WilliamLang's consumer
audience has a high level of
income compared to the
average.
INDUSTRY
Insights :
Audience Education Insights
EDUCATION
TYPE
Insights :
- WilliamLang's followers
attend Community College
schools more than the
average Twitter audience.

7. WilliamLang
@ WilliamLang | Feb 28 2008
Chief at Mammoth Media. Hoops Junkie.
Skeptical Rationalist. Friend to Belarus. Mixed up
in the high stakes game of world diplomacy and
international intrigue.
Tweets 4,507
Followers 2,881
Following 616
Audience Social Media Usage
SOCIAL MEDIA
USE
Insights :
- WilliamLang's consumer
audience is active on at
least 3,111 social profiles
and/or blogs.
SOCIAL
MEMBERSHIPS
Insights :
- 81% of WilliamLang's
followers have Facebook
profiles.
- WilliamLang's has more
followers who use Quora
than does the typical
Twitter user.
ONLINE
ACTIVITIES
Insights :
- 23% of WilliamLang's
consumer audience has
been identified as a
Blogger.

8. WilliamLang
@ WilliamLang | Feb 28 2008
Chief at Mammoth Media. Hoops Junkie.
Skeptical Rationalist. Friend to Belarus. Mixed up
in the high stakes game of world diplomacy and
international intrigue.
Tweets 4,507
Followers 2,881
Following 616
Audience Cross Over
AUDIENCE
CROSS OVER
@WilliamLang and
@WilliamLang-friends
share 159 followers.