The Wilbert Group provides public relations and communications services including media relations, media training, social media and digital content creation, speaking opportunities, and crisis communications. They have expertise across real estate, corporate, and professional services clients. Case studies highlight how they secured national and local media coverage for clients, positioned executives as thought leaders, and amplified the impact of media placements through social media.

1. The Wilbert Group

2. What we do Who we are Our clients Case studies
1 2 3 4

3. What we do
1

4. Media
Relations
We have unparalleled media
relationships. Journalists call
us. We know how to pitch and
we place stories in national,
local and trade media.
1) New York Times profile on Cooper Carry partner 2) Equifax’s
Trey Loughran on CNN 3) CF Lane executive on cover of
multifamily trade 4) Huffington Post piece on Camana Bay
5) Avalon grand opening in Atlanta Journal-Constitution
6) Fisher & Phillips partner on 11 Alive

5. Media Training
Mark Braykovich, former business editor of the
Atlanta Journal-Constitution, leads our media training program.
We empower executives and spokespeople to make the
most of media opportunities and avoid pitfalls.

6. Social Media and
Digital Content
We empower our clients to
tell their stories through
strategic social media
programs. We create
compelling content that
engages the right audiences.
1) Storify 2) Blog for client Revenue Analytics 3) Interactive
timeline for Mandarin Residences 4) Tweets for Hubzu

7. 1!Wilbert Amplify
In addition to being the best at media relations, we have
an industry leading program to amplify the impact of media hits.
We have created partnerships and best practices to promote
traditional media hits on social channels.

8. Speaking
Opportunities and
Thought Leadership
We position companies as
industry leaders and their
executives as subject-matter
experts. We do this through a
variety of channels including
speaking opportunities, bylined
articles and award submissions.
1) Avalon grand opening 2) Client speaking at National
Association of Real Estate Editors (NAREE) 3) Clients on
Bisnow panel.

9. Crisis Communications
When a client faces a crisis or controversial issue, we are there to help
24/7 — and we have done so for some of Atlanta's largest companies.
We ideally work with a client in advance to identify vulnerabilities,
create plans for potential crises and put programs in
place to address issues before they erupt.

10. Who we are
2

11. Meet the leadership team
Known for:
• Strategic thinking; leader on digital
content creation
Former:
• Content strategist, The Coca-Cola
Company
• Reporter, Atlanta Journal-
Constitution
• Reporter, Atlanta Business Chronicle
Known for:
• Known for unparalleled media
relationships
Former:
• SVP of Edelman
• Spokesman, The Home Depot
• Reporter, Atlanta Journal-
Constitution
Tony Wilbert
Founding Principal of
the Wilbert Group
Caroline Wilbert
Managing Principal
of the Wilbert Group

12. Meet the leadership team
Known for:
• Expertise across real estate sectors
Former:
• Led the marketing team at
Atlanta Fine Homes Sotheby’s
International Realty
• Team member at Jackson Spalding
(Atlanta PR firm)
Known for:
• Deep expertise in professional
services PR
Former:
• SVP, Hellerman Baretz
Communications (PR focused on
law firms/professional services)
• PR lead, Troutman Sanders
• Business editor, Atlanta Journal-
Constitution
Mark Braykovich
Vice President,
Corporate &
Professional Services
Practice Group
Hadley Creekmuir
Vice President,
Real Estate
Practice Group

13. Our clients
3

14. Real Estate

15. Corporate and Professional Services

16. Case studies
4

17. CASE STUDY: Sparks Grove
Situation:
Marketing consulting firm Sparks Grove, a unit of North Highland
Consulting, engaged The Wilbert Group to increase awareness about
Sparks Grove and its branding expertise, creative excellence and
technology savvy.

18. CASE STUDY: Sparks Grove
Strategy/Tactics:
• Build a PR program around Spring First, a volunteer service project in
which employees planted 50 trees in Atlanta’s historic Candler Park.
• Write bylined articles and arrange speaking opportunities to
showcase Sparks Grove’s thought leadership.
• Seek out opportunistic media opportunities – such as pitching
executives as expert sources for “news of the day.”

19. CASE STUDY: Sparks Grove
Results:
In just three months, Wilbert placed Sparks Grove’s subject matter experts in
outlets including Fast Company, the Atlanta Journal-Constitution and
Atlanta Business Chronicle. The Fast Company story in particular yielded big
returns; it was shared 42 times on Twitter, 5 times on Facebook and 30 times
on LinkedIn. It also led to an invitation for Sparks Grove’s futurist to speak at
Dig South.
Numerous media, including CBS and Fox broadcast affiliates, covered the
Spring First volunteer project. Finally, Wilbert secured speaking opportunities
at Social Engagement Summit, Social Shake-up Conference and Creative
Mornings.

20. CASE STUDY: Sparks Grove

21. CASE STUDY: Atlantic Station
Situation:
In April 2014, North American Properties (NAP), a privately held,
multi-regional real estate operating company, asked The Wilbert Group
(Wilbert) to create a communications plan to promote the inaugural
Restaurant Week for Atlantic Station, a 138-acre mixed-use community
with a retail centerpiece.

22. CASE STUDY: Atlantic Station
Strategy/Tactics:
Wilbert devised an all-inclusive PR strategy to highlight Atlantic Station
as a destination for foodies, raise awareness of Atlantic Station’s
restaurant offerings in the local market and generate media and social
media coverage.
Wilbert hosted a progressive dinner for media to preview three of the
Restaurant Week menus. Wilbert identified and invited influential
bloggers and journalists and encouraged them to post photos using
the hashtag #ASFoodie on Facebook, Instagram and Twitter.

23. CASE STUDY: Atlantic Station
Results:
The PR efforts generated 19 online blogs and articles in outlets such as The
Atlanta-Journal Constitution, Zagat.com, Creative Loafing and Eater
Atlanta, with a reach of more than 13 million unique monthly viewers. The
executive chef of Meehan’s Public House did a live cooking demonstration
on CBS Better Mornings Atlanta to promote Restaurant Week.
In the month leading up to and including Restaurant Week, there were 415
mentions of Restaurant Week on Twitter, reaching more than 5.6 million
users. On Facebook, there were 22 posts about Restaurant Week with 54
likes, reaching 155,761 users. On Instagram, there were 34 posts using the
#ASFoodie hashtag, reaching 45,160 users.

24. CASE STUDY: Atlantic Station

25. CASE STUDY: Equifax
Situation:
Equifax engaged The Wilbert Group to provide public relations support
for its consumer division. The goals were to increase awareness about
Equifax’s consumer products, including identity protection products,
and to position Equifax as a thought leader in the consumer credit and
identity protection spaces.

26. CASE STUDY: Equifax
Strategy/Tactics:
• Pitch stories about identity theft protection products by telling larger
trend stories on identity theft.
• Leverage existing consumer credit data in new ways to appeal to
journalists. Wilbert sliced the day by metro area, to provide a local
hook for journalists in major markets.
• Pitch Equifax executives as expert sources for “news of the day,”
including breaking data breach stories.

27. CASE STUDY: Equifax
Results:
Wilbert has consistently delivered top-tier media placements, including the
following results:
• When Equifax launched a new family product that monitors the identities
of children, placements included CNN.
• Stories using Equifax’s local credit card data and subject matter experts
have appeared in The Chicago Tribune, Orlando Sentinel, Boston Herald,
The Denver Post, The Sacramento Bee, The Atlanta Journal-Constitution,
Detroit Free-Press, The Dallas Morning News and more.
• When news broke about a Target data breach in December 2014,
Wilbert pitched an Equifax subject matter expert to media. An Equifax
expert was quoted in the Los Angeles Times, a story that was picked up
by hundreds of outlets across the country.

28. CASE STUDY: Equifax

29. CASE STUDY: Cassidy Turley
Situation:
Cassidy Turley, a national commercial real estate services firm, entered
the Atlanta market in fall 2011 and sought to quickly establish itself as a
community leader and a company working to make the metro area a
better place to live and work.

30. CASE STUDY: Cassidy Turley
Strategy/Tactics:
The Wilbert Group (Wilbert) designed and executed a video series program,
supporting passage of the TSPLOST initiative, which would have funded
transportation projects to alleviate the traffic congestion plaguing metro Atlanta
and threatening its future economic development.
Each week during the two months leading up to the vote, Cassidy Turley
released a two-minute video featuring an interview with a prominent Atlanta
business or community leader to educate the public about the importance of
the TSPLOST initiative.
Interviewees included: former Atlanta Mayor Sam Massell; Clark Gore, then the
head of Cassidy Turley’s Atlanta operations; Mark Toro, managing partner of
North American Properties; Michael Paris, president of the Council for Quality
Growth; and Jeff DuFresne, then the executive director of the Urban Land
Institute in Atlantaa; and Atlanta Mayor Kasim Reed.

31. CASE STUDY: Cassidy Turley
Results:
The series increased traffic to the Cassidy Turley Atlanta website by more
than 77 percent. During the program and for a period following it, visits to
the Atlanta section of www.cassidyturley.com accounted for more than
half of all website traffic.
Bylined articles by Clark Gore detailing why the firm supported TSPLOST
appeared on the Atlanta Business Chronicle and Saporta Report websites.
Cassidy Turley quickly raised its profile in the Atlanta area and deepened its
relationships with clients by demonstrating leadership on a critical issue. The
program became a model for other Cassidy Turley programs throughout
the country.

32. CASE STUDY: Cassidy Turley

33. Thank you