mobtzu bison 2012

1. confidential mobtzu is part of the valley
1
jerry lieveld
founder & creative director
+31 6 4150 1717
jerry.lieveld@mobtzu.com
@jerrylieveld

2. confidential mobtzu is part of the valley
2
jerry lieveld
founder & creative director
@mobtzu

3. confidential
mobile apps for brands
we create, produce and promote
APPS & GAMES for BRANDS
3

4. on iphone, ipad, google
android, blackberry, mobile
touch web
4

5. that are easy to use, desireable,
consistent, have a purpose and
are playful
5

6. confidential
mobile apps for brands
mobile will be the
centerpiece of all
marketing communication
6

7. confidential
mobile apps for brands
Richard Ting
7
they want compelling
storytelling, inspiration
and utility from brands

8. confidential
mobile apps for brands
visual comms
platforms service /
utility
native hybrid touch web instant relevance context
consistent
trust
worthy
playful
BRAND

9. confidential
mobile apps for brands
BRAND

10. confidential
mobile apps for brands
10
every
day
the eatery
email
sleepcycle
pinterest
zite
evernote
facebook
twitter
linkedin
instagram
flipboard
BRAND

11. confidential
mobile apps for brands
11
every
week
every
day
the eatery
email
shazam
intonow
veronica
tv gids
navigon
sleepcycle
dropbox
parkmobile
myorder/
handig
spotify
sonos
wordlens
appie
amazon
pricecheck
yoox
nike+
flighttrack
pinterest
zite
evernote
whatsapp
skype
facebook
twitter
linkedin
instagram
flipboard
every
month
BRAND

12. confidential
mobile apps for brands
12
every
week
every
day
the eatery
email
shazam
intonow
veronica
tv gids
navigon
sleepcycle
dropbox
parkmobile
myorder/
handig
spotify
sonos
wordlens
appie
amazon
pricecheck
yoox
nike+
flighttrack
pinterest
zite
evernote
whatsapp
skype
facebook
twitter
linkedin
instagram
flipboard
every
month
BRAND

13. confidential
mobile apps for brands
13
we are in the midst of the storm
and it will not slow down

14. bison
branded utility and retail app

15. ever got confused when
shopping for glue & adhesives ?

16. which product you need?

17. without spending loads of time on it?

18. is there an app for that?

19. there when I need it

20. confidential
mobile apps for brands
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does it stick?
select the right glue for the job

21. confidential
mobile apps for brands
21

22. confidential
mobile apps for brands
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1. the app starts up with the key message
2. when you touch the screen it actually get stuck to
your finger
3. when you release the app starts with the lenses
you can choice from
4. the lenses could be by material, job, which glue,
dry time
5. nearby stores with gps locator
6. with the store locator you can find you nearest
shop where you can buy bison
7. coupons
8. by using the app you get a coupon that you can
redeem when buying bison. after touching the
use coupon it will be disabled
9. potentially you can scan your barcodes of
previously bought packages that will earn you a
discount as well and it will re-enable your coupon
10.integrate howto video’s
11.create a game around does it stick
12.user contest and share what stuff they can glue
together

23. confidential
mobile apps for brands
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24. confidential
mobile apps for brands
24

25. 25
thank youjerry lieveld
founder & creative director
+31 6 4150 1717
jerry.lieveld@mobtzu.com
@jerrylieveld