Case study of our Placemaking Program

1. Placemaking Initiative

2. Placemaking is turning a neighborhood, town or city from a
place you can’t wait to get through to one you never want to
leave.
|Transforming Spaces Into Places. | Shaping Destinations. |
We flock to great public
spaces on vacations but
have forgotten how to
create them in our own
communities.
People have been designed
out of many of our urban
areas. Inactive Pedestrian
free environment are
unattractive

3. We flock to great public
spaces on vacations but
have forgotten how to
create them in our own
communities.
People have been designed
out of many of our urban
areas. Inactive Pedestrian
free environment are
unattractive

4. • It foster and institutes a
community’s identity &
spirit of place.
Example: London Eye Or NY’s Statue of
Liberty
• It can add cultural
stimulation into daily
activities like commuting to
work , running errands or
walking / playing in the
community.
Why Placemaking?
Biodiversity
lane- Butterflies ,
Dombivili

5. Placemaking in everyday life…
– Provides memory points
– Fosters Community pride
– Inspires social interaction and
dialogue
– Creates Landmarks around
Community
Clock Tower , Kandivali Mumbai

6. Placemaking is a winning Strategy:
– Crafts a special liveable
places, the intangible element
people seek that places we
love have;
– Increasing footfalls to a place
( Art Tour?) ;
– Creating a unique identity
– Creates buzz around the
brand
– building community goodwill. Thane , Mumbai

7. Case Study : Placemaking- Art

8. Creating Iconic & Unique Destinations using Art
#Art to touch
#Art that teaches
#Art for fun/ Play..
Using Art to create a series of destinations where residents /visitors
and engaged with a wide range of experiences.
Create special experiences related to culture , fun , ecology, Learning
Create experiences and excitement between the
destinations
A new experience few mins away

9. Green Globe –Interactive Installation, Mumbai

10. Eco Twirls – Interactive Installations, Mumbai

11. Interactive Floor Art,
Mumbai

12. Crane Light Installations , Mumbai

13. Joy Seating , Mumbai

14. Biodiversity lane- Butterflies , Dombivili

15. Case Study : Neibourhood Level Revival

16. “To design a street according to its probable use is a reasonable
but uncommon practice.” - City of St. Louis Plan (1917)
Livable Streets
The Urban Vision

17. Create a Series of Destinations
Each Point of Interest is 10 Min
walk away from each Other
Design : Creating a series of destinations

18. The Power of Ten
Layering of uses and
amenities to create synergy
(Triangulation)
Place
10+ things to do in a Place

19. • Clustered activity points of interest
• 10+ destinations – including food and markets, local
retail, art, play, education, health/recreation
The Power of Ten

20. The Main Corridor link:
Tree covered Paths
Rain Pods
Small Shrubs
Seating
Scented Herb Planters
Flowering Planters Wild Grass
Raised Mound Tree Beds Rolling Mounds
Tall Shrubs
Art & Cultural Markers
Canopy
Hanging Planer
Destination & experiences on the corridor via Minor or major pods

22. Staggered Floor Paving
Patterns Extrudes
It Seating + Planters

24. CaseStudy: Tactical
Urbanism
Interventions to activate
and enliven empty spaces
or in- transit / construction
spaces while they wait to
fulfil their longer term
purpose.

25. BEFORE
AFTER Mumbai Dreams Street Art Gallery , Borivali

26. Wish Plaza , Borivali , Mumbai

27. Wish Plaza , Borivali , Mumbai

28. Wish Plaza , Borivali , Mumbai

29. BEFORE
AFTER
Street Art , Samtanagar,Mumbai

30. BEFORE
AFTER
Street Art , Samtanagar,Mumbai

31. 3d Illusion Art , Powai, Mumbai

32. Plaza of Joy , Powai, Mumbai

33. CaseStudy: Civic Engagement
Placemaking : Funny Tactical Art
Interventions in a Community as part of
engagement strategy

39. CaseStudy: Place Activation

40. Activating Public spaces
• “Placemaking” is a descriptive word picture of
an exciting community that attracts people to
come together and enjoy each other in
various events and “cool” spaces.
• Not just design but management /
programming events & Community
Engagement & enabling social networks &
partnership
Placemaking

41. In our new century, great cities will be defined as much
by great stories as they will be by great architecture
'Cities: The Destination Identity' report, The Communication Group plc

42. Develop a cultural entity & create regular programs to create destinations

43. Strategic Civic Engagement
& Advocacy Plans
•Stakeholder Management Plan (
Power mapping , Strategic
Communication Plan & Program
Development)
•Community Visioning Exercises
•Tactical Urbanism as Advocacy
•Communication Plan & Campaigns
•Digital Engagement Strategies :
Place Website & Mobile Phone
based community engagement
Place Visioning ,Design
& Development
•Development of Placemaking
Maps & Vision Plans
•Street scape design
specifications & Pedestrian
Master Plans
•Human Centric Park / Civic
Space Design
•Implementation plans
•Public Art Installations
•Tactical Urbanism
Place Activation
strategies & Program
Development
•“Place" Governance and
Organizational Development
•Develop Programs to
capitalize on local artists
•Programming – daily activity
generators and cultural, civic
events
A multi-disciplinary , collaborative methodology that connects communities,
designers, policy makers, planners , social entrepreneurs and artists in
catalysing lively , entertaining & exciting public places.
Our scale of engagement ranges from small block developments to large townships.
The Urban Vision

44. About :The Urban Vision is a social venture which was instituted to inspire next generation
urbanization. The organization focuses on solutions driven research; advocates & consults on
best practices in policy and design; facilitates public dialogue on policy choices.
Contact:
E: info@theurbanvision.com W: www.theurbanvision.com Ph: +91 9029039313