Andrew Woodberry, RICOH THETA Meetup slides - InstaVR Company Intro, VR industry overview

1. RICOH THETA MEET UP
Andrew Woodberry
andrew@instavr.co
925-708-3928

2. About Me
• Head of Sales & Marketing @ InstaVR
- Manage all marketing activities (blog, social media, PR, trade shows, etc)
- Proactively convert free customers to paid customers
- Do business development outreach (camera companies, publishing platforms,
resellers)
• Previously worked in Enterprise Sales at two Software-as-a-Service
companies that were subsequently acquired by Adobe (WebSideStory) and
Symantec (LiveOffice)
• Fun Fact:

3. InstaVR – Company Overview
• Leading web-based authoring, publishing and analysis tool for the
VR/360 industry
• $2.2 Million in seed stage + Series A funding
• Goal – To create a simple & powerful software-as-a-service platform
for creating and distributing 360 degree virtual reality experiences
• Over 11,000 users have signed up since January 2016 launch

4. VR Industry – Where are We at Currently?

5. VR Industry – The Good News

6. The Current Landscape

7. InstaVR – How We Built a VR Company
Step 1 – Start With a Passion for Virtual Reality

8. InstaVR – How We Built a VR Company
- Many years of programming experience, starting at age 6. Corporate
engineering experience at Autodesk.
- Built AAA VR Cinema Cardboard, downloaded 1M+ times; also built smaller
apps like Tokyo VR & Snow Mountain VR
- Contracted by a Dubai company to build an app; realized there was an
opportunity to build a platform for companies to develop their own VR
- Started off with $200K in funding from angel investor

9. InstaVR – How We Built a VR Company
Step 2 – What need are you filling?
+

10. InstaVR – How We Built a VR Company
- Data is hosted with Amazon Web Services
- Made using various proprietary libraries. Head Tracking, Web GL player, etc.
Gives InstaVR the ability to support various devices, even if Google Cardboard
SDK doesn’t.
- Outputs include iOS, Android, Gear VR, HTC Vive, and web embed codes for
WordPress and other CMS platforms.

11. InstaVR – How We Built a VR Company
Step 3 – Create MVP

12. InstaVR – How We Built a VR Company

13. InstaVR – How We Built a VR Company
Step 4 – Develop a Sales & Marketing Strategy

14. InstaVR – How We Built a VR Company

15. InstaVR – How We Built a VR Company
Step 5 – Adapt Quickly!

16. InstaVR – How We Built a VR Company

17. Career Thoughts – Part 1

18. Career Thoughts – Part 2
• Start Up vs. Big Tech
• Engineering vs. Product Management vs. Product Marketing
• How do I demonstrate my passion for VR?
• Read, Read, Read…

19. Questions?