2. Competition Breakdown
Keyword Search Volume
The keyword life insurance gets 49,500 global exact match searches per month. That is approximately
1,650 global searches daily. The #1 result should expect about 660 organic visitors daily or about
19,800 organic visitors monthly from this keyword.
Domain Age
The average domain age of the front page is 13 years old. The #4 result is the newest domain at 2 years
old. The #3 result is the oldest domain at 18 years old. There are 0 domains under a year old on the
front page, which usually indicates an older and more competitive niche.
Competition Index
The average Competition Index of the front page is 72, which indicates Hard Competition. The #7 result
has the lowest Competition Index at 60. The #1 result has the highest Competition Index at 86.
Exact Match Domains
The presence of Exact Match Domains in the top results usually indicates a niche is weak, but it also
usually means that other SEOs or Marketers are actively targeting that keyword as well. The #1 result is
not an Exact Match Domain for this keyword.
Content Length
The average Content Length of the front page results is 2,430 words. The #4 result has the lowest word
count at 673 words, while the #1 result has the highest word count at 7792 words. Generally, longer
content is correlated with better rankings in the SERPs.
Social Activity
Social activity indicates a lot of trust in the eyes of the search engines. The average Social Factors of
the front page results is 167. The #9 result has the lowest amount of social activity at 9 total factors,
while the #7 result has the highest amount of social activity at 491 total factors.
On-Page Optimization
The average On-Page Optimization Score of the front page is 73.5%. The #3 result has the lowest on-
page score at 41.2%. The #10 result has the highest on-page score at 100.0%. There is 1 result on the
front page with an On-Page Optimization Score less than 50%, which usually indicates a more
competitive niche.
Alexa Top 1000
There are 2 domains (wikipedia.org, cnn.com) on the front page in the Alexa Top 1000. Sites in the
Alexa Top 1000 are the most popular and authoritative sites in the world, and can frequently be difficult to
outrank.
http://serpIQ.com
info@serpIQ.com
3. Competition Index Monthly Search Volume
Global Searches: 49,500
Local Searches:
72
Important Top SERP Averages Exact Match Domain Availability
Average URL Backlinks 5,320 lifeinsurance.com
Average Number of Indexed Pages 3,174,926
lifeinsurance.net
Average Keyword Density 1.79%
lifeinsurance.org
Average Facebook Likes 126
Average Twitter Mentions 35
Average Diggs 1
Average Delicious Bookmarks
Average Buzz Shares 2
Meta Titles
#1 "Life insurance - wikipedia, the free encyclopedia"
#2 "Life insurance from metlife"
#3 "Life insurance - money 101, lesson 20 - money magazine"
#4 "Term life insurance quotes - get instant quote now!"
#5 "Life insurance"
#6 "Geico | life insurance quote ~ get online term life insurance quotes"
#7 "The truth about life insurance - daveramsey.com"
#8 "Life insurance | term life insurance quotes | farmers insurance"
#9 "Life insurance >>>>>"
#10 "Life insurance"
http://serpIQ.com
info@serpIQ.com
4. Detailed Competition Breakdown
#1 http://en.wikipedia.org/wiki/Life_insurance 86 - Very Hard
URL PR 6 Domain PR 8 URL BL 2,742 Domain BL 127,067,189
mozRank 5 PA 73 DA 95 Domain Age 10 Years
Meta Title: Life insurance - wikipedia, the free encyclopedia
Meta Description:
Meta Keywords:
Page Speed: 94/100
Alexa Ranking: 7
Alexa Description: Wikipedia.org is ranked #7 in the world according to the three-month Alexa traffic
rankings. The fraction of visits to the site referred by search engines is about 52%.
The site belongs to the “Wikipedia” category. Compared with internet averages,
Wikipedia's audience tends to be users who browse from school and work; it also
appeals more to childless men under the age of 35 who have postgraduate
educations. The site has been online for at least ten years.
On Page SEO (Score: 70.6%/100) Off Page SEO (Score: 92.3%/100)
Keyword in Meta Title? URL Page Rank: 6/10
Keyword in Meta Description? Domain Page Rank: 8/10
Keyword in Meta Keywords? YSE URL Backlinks 2,742
Keyword in H1 Tag? YSE Domain Backlinks 127,067,189
Keyword in H2 Tag? Indexed Content 31,700,000
Keyword in H3 Tag? Facebook Likes 51
Keyword in Bold and Strong Tag? Twitter Mentions 7
Keyword in Image Alt Tag? Google +1 3
Keyword in Page URL? Diggs 1
Exact Match Domain? Delicious Bookmarks 0
Keyword Density 1.05% StumbleUpon Stumbles 0
Content Length 7,792 Google Buzz Mentions 2
DMOZ Link
http://serpIQ.com
info@serpIQ.com
5. #2 http://www.metlife.com/individual/insurance/life-insurance/index.html 68 - Moderate
URL PR 5 Domain PR 7 URL BL 329 Domain BL 82,937
mozRank 4 PA 59 DA 79 Domain Age 17 Years
Meta Title: Life insurance from metlife
Meta Description:
Meta Keywords:
Page Speed: 75/100
Alexa Ranking: 19,140
Alexa Description: Metlife.com is ranked #19,140 in the world according to the three-month Alexa traffic
rankings. The site is relatively popular among users in the city of New York (where it
is ranked #2,755). The site has been online for more than sixteen years. Metlife.com
is located in the US. Search engines refer approximately 19% of visits to the site.
On Page SEO (Score: 76.5%/100) Off Page SEO (Score: 69.2%/100)
Keyword in Meta Title? URL Page Rank: 5/10
Keyword in Meta Description? Domain Page Rank: 7/10
Keyword in Meta Keywords? YSE URL Backlinks 329
Keyword in H1 Tag? YSE Domain Backlinks 82,937
Keyword in H2 Tag? Indexed Content 0
Keyword in H3 Tag? Facebook Likes 11
Keyword in Bold and Strong Tag? Twitter Mentions 1
Keyword in Image Alt Tag? Google +1 10
Keyword in Page URL? Diggs 0
Exact Match Domain? Delicious Bookmarks 0
Keyword Density 1.70% StumbleUpon Stumbles 0
Content Length 4,701 Google Buzz Mentions 0
DMOZ Link
http://serpIQ.com
info@serpIQ.com
6. #3 http://money.cnn.com/magazines/moneymag/money101/lesson20/index. 70 - Moderate
htm
URL PR 5 Domain PR 8 URL BL 664 Domain BL 5,850,711
mozRank 4 PA 57 DA 93 Domain Age 18 Years
Meta Title: Life insurance - money 101, lesson 20 - money magazine
Meta Description: Money's guide to life insurance: what you need to know about life insurance, including
types of insurance policies, and deciding on how much coverage you need.
Meta Keywords: life insurance policy, policies, life, insurance, policy, lesson, lessons
Page Speed: 62/100
Alexa Ranking: 53
Alexa Description: Cnn.com is ranked #53 in the world according to the three-month Alexa traffic
rankings. The fraction of visits to this site referred by search engines is approximately
8%. The site's visitors view an average of 3.3 unique pages per day. Cnn.com has
been online for more than eighteen years. Relative to the overall population of internet
users, the site's users are disproportionately Caucasian, and they tend to be
moderately educated, childless women earning over $60,000 who browse from work.
On Page SEO (Score: 41.2%/100) Off Page SEO (Score: 77.2%/100)
Keyword in Meta Title? URL Page Rank: 5/10
Keyword in Meta Description? Domain Page Rank: 8/10
Keyword in Meta Keywords? YSE URL Backlinks 664
Keyword in H1 Tag? YSE Domain Backlinks 5,850,711
Keyword in H2 Tag? Indexed Content 0
Keyword in H3 Tag? Facebook Likes 96
Keyword in Bold and Strong Tag? Twitter Mentions 30
Keyword in Image Alt Tag? Google +1 2
Keyword in Page URL? Diggs 0
Exact Match Domain? Delicious Bookmarks 0
Keyword Density 0.32% StumbleUpon Stumbles 0
Content Length 1,567 Google Buzz Mentions 1
DMOZ Link
http://serpIQ.com
info@serpIQ.com
7. #4 http://www.freelifetermquote.com/ 68 - Moderate
URL PR 3 Domain PR 3 URL BL 16,038 Domain BL 16,111
mozRank 5 PA 75 DA 70 Domain Age 2 Years
Meta Title: Term life insurance quotes - get instant quote now!
Meta Description: Term life insurance quotes and rates from the best term life insurance companies.
compare term life insurance quotes instantly!
Meta Keywords: term life insurance,term life insurance quotes,life insurance,online term life insurance
quotes,life insurance quotes,life insurance rates,term life insurance rates
Page Speed: 64/100
Alexa Ranking: 1,062,346
Alexa Description: Freelifetermquote.com's three-month global Alexa traffic rank is 1,062,346. Visitors to
the site view 1.5 unique pages each day on average. Approximately 83% of visits to
the site consist of only one pageview (i.e., are bounces). Search engines refer about
16% of visits to Freelifetermquote.com. The site has attained a traffic rank of 322,322
among users in the US, where about 70% of its audience is located.
On Page SEO (Score: 70.6%/100) Off Page SEO (Score: 81.6%/100)
Keyword in Meta Title? URL Page Rank: 3/10
Keyword in Meta Description? Domain Page Rank: 3/10
Keyword in Meta Keywords? YSE URL Backlinks 16,038
Keyword in H1 Tag? YSE Domain Backlinks 16,111
Keyword in H2 Tag? Indexed Content 0
Keyword in H3 Tag? Facebook Likes 85
Keyword in Bold and Strong Tag? Twitter Mentions 10
Keyword in Image Alt Tag? Google +1 1
Keyword in Page URL? Diggs 11
Exact Match Domain? Delicious Bookmarks 0
Keyword Density 2.08% StumbleUpon Stumbles 0
Content Length 673 Google Buzz Mentions 3
DMOZ Link
http://serpIQ.com
info@serpIQ.com
8. #5 http://www.statefarm.com/insurance/life_annuity/life/life.asp 86 - Very Hard
URL PR 6 Domain PR 8 URL BL 28,397 Domain BL 548,015
mozRank 6 PA 72 DA 87 Domain Age 16 Years
Meta Title: Life insurance
Meta Description: Description
Meta Keywords: keywords
Page Speed: 65/100
Alexa Ranking: 5,843
Alexa Description: Statefarm.com has a three-month global Alexa traffic rank of 5,843. Compared with all
internet users, its users are disproportionately Caucasian, and they are
disproportionately moderately educated women over the age of 45 who have incomes
over $30,000 and browse from home. The fraction of visits to this site referred by
search engines is about 20%, and the site has been online for at least sixteen years.
Statefarm.com is based in the US.
On Page SEO (Score: 52.9%/100) Off Page SEO (Score: 98.5%/100)
Keyword in Meta Title? URL Page Rank: 6/10
Keyword in Meta Description? Domain Page Rank: 8/10
Keyword in Meta Keywords? YSE URL Backlinks 28,397
Keyword in H1 Tag? YSE Domain Backlinks 548,015
Keyword in H2 Tag? Indexed Content 35,000
Keyword in H3 Tag? Facebook Likes 175
Keyword in Bold and Strong Tag? Twitter Mentions 10
Keyword in Image Alt Tag? Google +1 0
Keyword in Page URL? Diggs 0
Exact Match Domain? Delicious Bookmarks 0
Keyword Density 0.57% StumbleUpon Stumbles 0
Content Length 1,397 Google Buzz Mentions 1
DMOZ Link
http://serpIQ.com
info@serpIQ.com
9. #6 http://www.geico.com/getaquote/life/ 64 - Moderate
URL PR 6 Domain PR 7 URL BL 108 Domain BL 193,046
mozRank 5 PA 61 DA 84 Domain Age 16 Years
Meta Title: Geico | life insurance quote ~ get online term life insurance quotes
Meta Description: Get free rate quotes for life insurance through geico online. see how a term life
insurance policy can protect you and your loved ones.
Meta Keywords: life insurance, policy, life quotes inc., term life insurance, whole life insurance, life
insurance rate quotes
Page Speed: 43/100
Alexa Ranking: 2,924
Alexa Description: Geico.com is ranked #2,924 in the world according to the three-month Alexa traffic
rankings. Approximately 95% of the site's visitors are in the US, where it has attained
a traffic rank of 592. The site is particularly popular among users in the city of Orlando
(where it is ranked #295). The site's content places it in the “Property and Casualty”
category of sites. Search engines refer approximately 13% of visits to Geico.com.
On Page SEO (Score: 70.6%/100) Off Page SEO (Score: 65.5%/100)
Keyword in Meta Title? URL Page Rank: 6/10
Keyword in Meta Description? Domain Page Rank: 7/10
Keyword in Meta Keywords? YSE URL Backlinks 108
Keyword in H1 Tag? YSE Domain Backlinks 193,046
Keyword in H2 Tag? Indexed Content 2,710
Keyword in H3 Tag? Facebook Likes 25
Keyword in Bold and Strong Tag? Twitter Mentions 1
Keyword in Image Alt Tag? Google +1 1
Keyword in Page URL? Diggs 0
Exact Match Domain? Delicious Bookmarks 0
Keyword Density 1.74% StumbleUpon Stumbles 0
Content Length 862 Google Buzz Mentions 0
DMOZ Link
http://serpIQ.com
info@serpIQ.com
10. #7 http://www.daveramsey.com/article/the-truth-about-life-insurance/ 60 - Moderate
URL PR 4 Domain PR 5 URL BL 197 Domain BL 272,323
mozRank 4 PA 55 DA 73 Domain Age 12 Years
Meta Title: The truth about life insurance - daveramsey.com
Meta Description: Know the truth about life insurance before you buy. don't trust the advice of the
average insurance agent.
Meta Keywords: life insurace, whole life insurance, term life insurance, truth about life insurance
Page Speed: 91/100
Alexa Ranking: 11,155
Alexa Description: There are 11,154 sites with a better three-month global Alexa traffic rank than
Daveramsey.com. Compared with internet averages, the site's audience tends to be
female; it also appeals more to moderately educated African Americans earning over
$30,000 who have more children and browse from home. Roughly 43% of visits to the
site consist of only one pageview (i.e., are bounces). The site is based in the US, and
the fraction of visits to Daveramsey.com referred by search engines is approximately
19%.
On Page SEO (Score: 76.5%/100) Off Page SEO (Score: 56.8%/100)
Keyword in Meta Title? URL Page Rank: 4/10
Keyword in Meta Description? Domain Page Rank: 5/10
Keyword in Meta Keywords? YSE URL Backlinks 197
Keyword in H1 Tag? YSE Domain Backlinks 272,323
Keyword in H2 Tag? Indexed Content 6,980
Keyword in H3 Tag? Facebook Likes 449
Keyword in Bold and Strong Tag? Twitter Mentions 32
Keyword in Image Alt Tag? Google +1 2
Keyword in Page URL? Diggs 0
Exact Match Domain? Delicious Bookmarks 0
Keyword Density 0.63% StumbleUpon Stumbles 0
Content Length 2,061 Google Buzz Mentions 8
DMOZ Link
http://serpIQ.com
info@serpIQ.com
11. #8 http://www.farmers.com/life_insurance.html 83 - Hard
URL PR 6 Domain PR 7 URL BL 2,966 Domain BL 135,045
mozRank 5 PA 62 DA 81 Domain Age 15 Years
Meta Title: Life insurance | term life insurance quotes | farmers insurance
Meta Description: Personalized assessment of your life insurance needs with customized permanent
and term life insurance quotes from your local farmers insurance agent.
Meta Keywords: term life insurance quotes, permanent life insurance, farmers agent, life insurance
Page Speed: 58/100
Alexa Ranking: 20,617
Alexa Description: Farmers.com is ranked #20,617 in the world according to the three-month Alexa traffic
rankings. Relative to the overall population of internet users, the site's audience tends
to be users who have incomes over $30,000; they are also disproportionately women
over the age of 45 who have no postgraduate education. This site is based in the US.
The time spent in a typical visit to Farmers.com is about six minutes, with 31
seconds spent on each pageview. The site has been online for at least fifteen years.
On Page SEO (Score: 88.2%/100) Off Page SEO (Score: 90.6%/100)
Keyword in Meta Title? URL Page Rank: 6/10
Keyword in Meta Description? Domain Page Rank: 7/10
Keyword in Meta Keywords? YSE URL Backlinks 2,966
Keyword in H1 Tag? YSE Domain Backlinks 135,045
Keyword in H2 Tag? Indexed Content 0
Keyword in H3 Tag? Facebook Likes 227
Keyword in Bold and Strong Tag? Twitter Mentions 204
Keyword in Image Alt Tag? Google +1 2
Keyword in Page URL? Diggs 0
Exact Match Domain? Delicious Bookmarks 0
Keyword Density 3.49% StumbleUpon Stumbles 0
Content Length 1,089 Google Buzz Mentions 0
DMOZ Link
http://serpIQ.com
info@serpIQ.com
12. #9 http://www.wholesaleinsurance.net/life-insurance/ 66 - Moderate
URL PR 3 Domain PR 4 URL BL 542 Domain BL 29,117
mozRank 5 PA 67 DA 79 Domain Age 11 Years
Meta Title: Life insurance >>>>>
Meta Description: Life insurance information: what it is, how it works, purposes of, different types,
elements, history, & more. also, compare life insurance quotes & rates.
Meta Keywords: life insurance, purposes of life insurance, types of life insurance, buy life insurance,
life insurance policy
Page Speed: 75/100
Alexa Ranking: 197,617
Alexa Description: Wholesaleinsurance.net has a three-month global Alexa traffic rank of 197,617. The
site is located in the US. Visitors to the site view 1.9 unique pages each day on
average. While we estimate that 62% of visitors to Wholesaleinsurance.net come from
the US, where it is ranked #66,876, it is also popular in the Philippines, where it is
ranked #25,629. Approximately 63% of visits to the site are bounces (one pageview
only).
On Page SEO (Score: 88.2%/100) Off Page SEO (Score: 64.7%/100)
Keyword in Meta Title? URL Page Rank: 3/10
Keyword in Meta Description? Domain Page Rank: 4/10
Keyword in Meta Keywords? YSE URL Backlinks 542
Keyword in H1 Tag? YSE Domain Backlinks 29,117
Keyword in H2 Tag? Indexed Content 742
Keyword in H3 Tag? Facebook Likes 3
Keyword in Bold and Strong Tag? Twitter Mentions 2
Keyword in Image Alt Tag? Google +1 3
Keyword in Page URL? Diggs 0
Exact Match Domain? Delicious Bookmarks 0
Keyword Density 4.45% StumbleUpon Stumbles 0
Content Length 1,978 Google Buzz Mentions 1
DMOZ Link
http://serpIQ.com
info@serpIQ.com
13. #10 http://www.newyorklife.com/life_insurance 74 - Hard
URL PR 3 Domain PR 6 URL BL 1,218 Domain BL 41,268
mozRank 4 PA 50 DA 72 Domain Age 16 Years
Meta Title: Life insurance
Meta Description: Life insurance products including term, whole, and universal from the company you
keep. information and details for the products we offer.
Meta Keywords: life insurance, term life, whole life insurance, universal life insurance, family
protection, corporate sponsored, nyliac, survivorship, single premium, variable
universal, insurance
Page Speed: 67/100
Alexa Ranking: 56,527
Alexa Description: Newyorklife.com has a three-month global Alexa traffic rank of 56,527. Relative to the
overall population of internet users, the site appeals more to users who are higher-
income; its audience also tends to consist of moderately educated, childless women
over the age of 45 who browse from work. It is in the “Life and Health” category of
websites. The site has been online for more than sixteen years. Approximately 19% of
visits to Newyorklife.com are referred by search engines.
On Page SEO (Score: 100.0%/100) Off Page SEO (Score: 74.6%/100)
Keyword in Meta Title? URL Page Rank: 3/10
Keyword in Meta Description? Domain Page Rank: 6/10
Keyword in Meta Keywords? YSE URL Backlinks 1,218
Keyword in H1 Tag? YSE Domain Backlinks 41,268
Keyword in H2 Tag? Indexed Content 3,830
Keyword in H3 Tag? Facebook Likes 142
Keyword in Bold and Strong Tag? Twitter Mentions 54
Keyword in Image Alt Tag? Google +1 0
Keyword in Page URL? Diggs 0
Exact Match Domain? Delicious Bookmarks 0
Keyword Density 1.88% StumbleUpon Stumbles 0
Content Length 2,186 Google Buzz Mentions 3
DMOZ Link
http://serpIQ.com
info@serpIQ.com