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East TN Environmental Conference WAP
- 7. The History of Talking Green
- 8. What makes this different
- 9. Sustainability in the News
- 12. So how do you talk about going green?
- 14. The Journey to Sustainability often has speedbump
- 15. What is Greenwashing? CorpWatch defines the term as; "the phenomena of socially and environmentally destructive corporations attempting to preserve and expand their markets or power by posing as friends of the environment.”
- 17. Creating confusion through communication in the marketplace
- 20. The Good, The Bad and the Ugly
- 33. WAP Sustainability Case Work
- 34. Finding the value? Sustainability is an investment into the future. If nothing is changing, sustainability is not working Value creation can happen in all areas of an organization. Sustainability is a journey, not a destination.
- 35. Suppliers Customers Competitor Companies Retailers Employees Consumers Investors Citizens Government NGO’s Media Future Generations
- 36. Make Sustainability Grow Low Hanging Fruit Value Creation Competitive Advantage Sustainably Distinct