1. November 11, 2009 2010 Trends for Brand Marketers

2. Did You Know 4.0

3. GH Dialogue

4. Key Social Media Focus Areas for 2010 Crisis communications Reputation management Online engagementustomer relationship management Public and customer Education Brand building

5. Crisis Communications Online brand monitoring becoming increasingly important Coordinated response using both traditional and social media essential Leverage all available tools and platforms to respond to crisis YouTube/video Twitter Blogs/online media Corporate Web Site SEO

7. Publish content and build relationships

8. Online reputation management requires comprehensive team

9. Prepare advisory group; single out individuals to serve as message bearers

11. Viral Videos

13. Gain insight and feedback directly from customers in real time

14. Customer service and PR/marketing boundaries continue to blur online

16. Brand Building: Innovation and Engagement