The document discusses holistic web marketing strategies for long term care and assisted living facilities. It covers topics like search engine optimization, blogging, social media marketing, email newsletters, and measuring conversions. The goal is to increase online visibility, get visitors to take action, and measure results. Key strategies include keyword research, on-page optimization, link building, and content syndication across blogs and social networks.

1. flyte school
Holistic Web Marketing
for Long Term Care &
Assisted Living Facilities
Rich Brooks
flyte new media
http://www.flyte.biz
http://www.flyteblog.com
http://twitter.com/therichbrooks

2. TODAY’S GOALS
• How to increase your online visibility
• How to get visitors to take action
• How to measure and improve results

3. HOLISTIC WEB MARKETING
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4. HOLISTIC WEB MARKETING
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5. HOLISTIC WEB MARKETING
• Attraction
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6. HOLISTIC WEB MARKETING
• Attraction
• Retention
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7. HOLISTIC WEB MARKETING
• Attraction
• Retention
• Conversion
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8. HOLISTIC WEB MARKETING
• Attraction
• Retention
• Conversion
• Measurement
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9. SEARCH ENGINE OPTIMIZATION
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10. SERP

11. SERP

12. SERP

13. SERP

14. KEYWORD RESEARCH
• Brainstorm keyphrases
• Test your beliefs
• Rewrite your copy

15. 1. PRODUCTS & SERVICES

16. 2. PROBLEMS OR NEEDS

17. 3. REAL OR PERCEIVED BENEFITS

18. 4. FEATURES

19. 5. COMPETITION

20. KEYWORD ANALYSIS TOOLS
• Raven SEO (raventools.com)
• KeywordDiscovery.com
• Google Adwords Keyword Tool
(bit.ly/betterkeywords)

21. GA KEYWORD TOOL

22. GA KEYWORD RESULTS

23. ON-PAGE SEO

24. ON-PAGE SEO

25. ON-PAGE SEO

26. ON-PAGE SEO

27. ON-PAGE SEO

28. TITLE TIPS
• How to Maximize Your Titles
• Lead with your best keywords
• The colon is your friend
• Must still read well

29. BODY CONTENT
• Reiterate keywords in headers
• Use keywords early & often in body
• Use keywords in links, not “click
here”

30. GOT LINKS?
• Links are votes of confidence
• Not all links are created equal
• Has non search benefits

31. LOCAL SEARCH

32. BLOGGING

33. BLOG DEFINITION
• What is a blog?

34. BLOG DEFINITION
• What is a blog?
• A simple content management system.

35. BLOG DEFINITION
• What is a blog?
• A simple content management system.
• A multi-channel distribution service.

36. BLOG DEFINITION
• What is a blog?
• A simple content management system.
• A multi-channel distribution service.
• A Web site on steroids.

37. WHY BLOG FOR SEO?

38. MAGNETIC SEO BLOGGING

39. SYNDICATING YOUR CONTENT

40. SYNDICATING YOUR CONTENT

41. SYNDICATING YOUR CONTENT

42. SYNDICATING YOUR CONTENT

43. SYNDICATING YOUR CONTENT

44. SYNDICATING YOUR CONTENT

45. SOCIAL MEDIA MARKETING

46. TWITTER

47. TWITTER

48. TWITTER

49. TWITTER

50. TWITTER

51. TWITTER

52. FACEBOOK

53. FACEBOOK

54. LINKEDIN

55. LINKEDIN

56. LINKEDIN

57. LINKEDIN

58. LINKEDIN

59. HOW TO BUILD AN AUDIENCE
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60. HOW TO BUILD AN AUDIENCE
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61. HOW TO BUILD AN AUDIENCE
• Complete your profile
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62. HOW TO BUILD AN AUDIENCE
• Complete your profile
• Upload your contacts
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63. HOW TO BUILD AN AUDIENCE
• Complete your profile
• Upload your contacts
• Build organically
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64. HOW TO BUILD AN AUDIENCE
• Complete your profile
• Upload your contacts
• Build organically
• Provide value
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65. ONLINE VIDEO

66. YOUR WEBSITE
• Rules for an Effective Home Page
• Talk about your visitors, not yourself
• KISS
• Get visitors to take an action

67. MAKE CONTACT
• Contact Info
• Make it easy to find
• Use a contact form

68. CMS

69. CMS

70. EMAIL NEWSLETTERS

71. GET PEOPLE TO SUBSCRIBE

72. GET PEOPLE TO SUBSCRIBE

73. MEASURING CONVERSIONS

74. MEASURING CONVERSIONS

75. MEASURING CONVERSIONS

76. MEASURING CONVERSIONS

77. MEASURING CONVERSIONS

78. MEASURING CONVERSIONS

79. MEASURING CONVERSIONS

80. MEASURING CONVERSIONS

81. THANK YOU
Rich Brooks
flyte new media
www.flyte.biz
www.flyteblog.com
twitter.com/therichbrooks

82. THANK YOU
Rich Brooks
flyte new media
www.flyte.biz
www.flyteblog.com
twitter.com/therichbrooks