Pre IPL8 Buzz
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The document provides an analysis of pre-season buzz around the Indian Premier League (IPL) cricket tournament. Some key findings include: - Franchise teams and players are generating the most buzz on social media and other sources in the lead up to the tournament. The Chennai Super Kings and Virender Sehwag are individually mentioned the most. - Pepsi is the sponsor brand that is mentioned most frequently. Other top sponsors include Tata Motors, United Spirits, and HTC. - The analysis breaks down mentions by source, team, player, sponsor, and other categories to understand what is driving pre-season discussions around the IPL. - A company called BuzzAngles
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Pre IPL8 Buzz
- 2. 1st ever Indian sports league Has undergone many marketing and Brand building exercises Along with its 8 participating teams, IPL event on the whole has built its own Brand New Brands in the form of the teams have become household names. They were non-existent before. This has given birth to a business opportunity that all possible sectors are cashing in on From its unique IPL tune to various advertising campaigns every season, IPL has made its separate positioning in the minds of its Prosumers Its audience is spread all around the globe IPL the Brand Game
- 4. 47% 28% 7% 6% 5% 4% 3% 0.5% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Franchise Players Event Owner SupportStaff Sponsors Stadium Members The King Size Buzz Franchises have received the highest buzz with Players at the 2nd position Period : 23rd Feb to 10th March Source : TC&S
- 5. Brands In Buzz 16% 6% 14% 7% 13% 5% 11% 12% 7% 8% 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% Chennai Super Kings Delhi Daredevils Kings XI Punjab Kolkata Knight Riders IPL 2015 Virender Sehwag Mumbai Indians Rajasthan Royals Royal Challengers Bangalore Sunrisers Hyderabad Apart from Franchise, Brand IPL & Virender Sehwag create a Buzz Period : 23rd Feb to 10th March Source : TC&S
- 6. The Key Players Franchises as a brand create quiet a buzz followed by sports personalities Franchise Brand 47% Sports Personalities 28% 20% 16% 2% Celebrities Sponsor Brand Negative News Period : 23rd Feb to 10th March Source : TC&S
- 7. Franchise Buzz 20% 17% 15% 14% 10% 9% 8% 7% 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 22% Chennai Super Kings Kings XI Punjab Rajasthan Royals Mumbai Indians Sunrisers Hyderabad Kolkata Knight Riders Royal Challengers Bangalore Delhi Daredevils Period : 23rd Feb to 10th March Source : TC&S
- 8. Sponsor Brands 56% 13% 6% 6% 6% 6% 6% 0% 10% 20% 30% 40% 50% 60% Pepsi Tata Motors Prima Tata Motors Bolt United Spirits HTC Marriott UST Global The beverage Brand Pepsi has the highest mention. While the automobile Brands, Tata Prima and Tata Bolt have slight differences. Period : 23rd Feb to 10th March Source : TC&S
- 9. Top 10 Sources 7% 5% 4% 3% 3% 3% 2% 2% 2% 2% 0% 1% 2% 3% 4% 5% 6% 7% Airtel Live tops the list of source speaking about IPL and related topics Period : 23rd Feb to 10th March Source : TC&S
- 10. List Of Other Sources Mentioned Other Source Facebook.com 2% Crictoday.com 2% Itimes.com 1% Kxip.in 1% Wisdenindia.com 1% Iplt20schedules.in 1% Iplmantra.in 1% Zeenews 1% Economictimes.com 1% Ibnlive.in 1% Firstpost.com 1% Ipl8livestream 1% Indianexpress 1% Chennaionline 1% CricketCountry 1% Cricfever 1% Mumbai Mirror 1% Ipllivescore8.com 1% Ipl6live.co.in 1% Bollywoodlife 1% Other Source Abplive.in 1% Cricbuzz 1% India Today 1% Ibnlive.com 1% Cricketwa.com 1% The Hindu 1% 2015cricketworldcup 1% Ipl8livematches.in 1% New Indian Express 1% Uvid.in 1% RoyalChallengers.com 1% Ipltickets.net 1% Senwap.com 1% Yahoo.com 1% Ipllivescore2015.in 1% Rajneeti.co.in 0.49% Kabarberita.in 0.49% Financialexpress.com 0.49% Hindustan Times 0.49% Oneindia.com 0.49% Other Source In.newsshub.org 0.49% Sportskeeda.com 0.49% Indiablooms.com 0.49% Iplwa.com 0.49% Indiaeveryday.in 0.49% Oddipackd.in 0.49% Indiatvnews.com 0.49% Pune Mirror 0.49% Ipl2015livestreaming 0.49% Scrool.in 0.49% Daily Hitech 0.49% Tweetsnow.in 0.49% Ipllivescore8.in 0.49% Flipcart.com 0.49% Iplschedule2015.in 0.49% Mid-Day 0.49% Gupshup.blogspot.in 0.25% Solarisimages.com 0.25% Pagalguy.com 0.25% Allinone-india.com 0.25% Period : 23rd Feb to 10th March Source : TC&S
- 11. List Of Other Sources Mentioned- 2 Other Source T20iplindia.com 0.25% Businesstoday.intoday.in 0.25% Cricketfresh.in 0.25% Ipldhamaka.com 0.25% Huffingtonpost.in 0.25% Cricketnmore.com 0.25% Iluvcinema.in 0.25% Aninews.in 0.25% In.com 0.25% Videos.sify.com 0.25% Deccan Chronicle 0.25% Ahmedabad Mirror 0.25% Deccan Herald 0.25% Indiainfoline.com 0.25% Bangalore Mirror 0.25% Cricketzone.in 0.25% Iplt20.com 0.25% Manoramaonline.com 0.25% DelhiDaredevils.com 0.25% Starstudent Magazine 0.25% Other Source Deshgujarat.com 0.25% Techvorm.com 0.25% In.news.yahoo.com 0.25% The-works.net 0.25% Iso411.com 0.25% Indiebazaar.in 0.25% Jagranjosh.com 0.25% Wapdude.com 0.25% Jharkhandnews.com 0.25% Ibtimes.co.in 0.25% Gulte.com 0.25% India-Forums.com 0.25% Kollytalk.com 0.25% Pitchvision.com 0.25% Andhrafriends.com 0.25% Rajasthanroyals.com 0.25% Lehren.tv 0.25% Echoofindia.com 0.25% Livemint.com 0.25% Android.informer.com 0.25% Other Web 7.65% Period : 23rd Feb to 10th March Source : TC&S
- 12. Top 10 Players 10% 8% 7% 6% 6% 4% 4% 3% 3% 3% 0% 2% 4% 6% 8% 10% 12% Virender Sehwag Yuvraj Singh MS Dhoni Shikhar Dhawan Chris Gayle Manish Pandey Darren Sammy Mohammed Shami Jadeja Mohit Sharma Among the top players, Virender Sehwag of Kings XI Punjab is the most spoken about player Period : 23rd Feb to 10th March Source : TC&S
- 13. List Of Other Players Mentioned Other Players Robin Uthappa 3% Glenn Maxwell 3% Bhuvneshwar Kumar 3% Morne Morkel 2% Ajinkya Rahane 2% Dale Styen 2% Eoin Morgan 2% Suresh Raina 2% Corey Anderson 2% David Warmer 2% Harbhajan Singh 2% Yusuf Pathan 2% Ravi Bopara 1% Murali Vijay 1% Lasith Malinga 1% Imran Tahir 1% Quinton De Kock 1% Aaron Finch 1% Baba Aparajith 1% Virat Kohli 1% Other Players Angelo Mathews 1% Sunil Narine 1% Naman Ojha 1% Faf Du Plessis 1% R Ashwin 1% Trent Boult 1% Kane Williamson 1% David Miller 1% Shreyas Gopal 1% Moises Henriques 1% Jalaj Saxena 1% Suryakumar Yadav 1% Mitchell Starc 1% Domnic Joseph Muthuswamy 1% AB De Villiers 1% Mitchell Johnson 1% Brad Hogg 1% Mitchell Mcclenaghan 1% Manoj Tiwary 1% Period : 23rd Feb to 10th March Source : TC&S
- 14. Celebrities 24% 24% 12% 8% 8% 8% 8% 4% 4% 0% 5% 10% 15% 20% 25% 30% Raj Kundra Preity Zinta Jay Mehta Juhi Chawla Vijay Mallya Ness Wadia Nita Ambani Mukesh Ambani Shahrukh Khan Raj Kundra & Preity Zinta have equal share among the list of other celebrities Period : 23rd Feb to 10th March Source : TC&S
- 15. Introducing BuzzAngles The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear. In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge. BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
- 16. BuzzAngles BuzzAngles intends to come out with periodic reports focusing how the Brands sponsoring IPL are mentioned in the Digital Space The Digital PR Blogs Social Media The report will focus only on the Brands visibility, the way it is perceived in this Digital Space To know about BuzzAngle Platform Click Here
- 17. Get more updates Get to know more about IPL and other Brands in IPL +91-804538-20-20 www.thereforeindia.com info@thereforeindia.com
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- 19. About Therefore Solutions Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytics solution provider Our pioneering research and analytical methods help business measure equity, perception and position a Brand appropriately amongst its target audience Our analytics are designed to help a business understand the efficiency of the marketing and communication plan In a nutshell, we provide an integrated platform in order to arrive at an informed decision
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