Ipl 7 game of brands week 4
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Chalo Bulava Aaya Hai’, captures the IPL fever very well. It’s almost like the world comes to a standstill for the next 2 months. Captive audience can never get any better which explains why every brand tries to get into the IPL bandwagon. Opinions, discussions, comments fly around faster than the speed of lighting (literally!!!) thanks to the digital world. The digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. Having said that, brands are either built or (sometimes) destroyed overnight as opinions are floating freely for anyone who is willing to listen. In order words, the digital world is a necessary evil. Listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge. Therefore India introduces BuzzAngles which focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information.
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Ipl 7 game of brands week 4
- 1. IPL Top of Mind Week 04 IPL TheGameofBrands
- 2. Therefore Consultancy and Services Pvt. Ltd. IPL: The Game Of Brands A Special Study By: Week 04
- 5. IPL SEASON 7 SAGA Week 04
- 6. The King Size Buzz 21% 79% Brand IPL Other Brands Brand ‘IPL’ gets more than 1/3rd share in the Brands mentioned The rest of 79% comprises of 110 Brands IPL as a Brand stands out distinctively Period: 16th April to 4th May Source: BuzzAngles
- 7. In The Buzz 0% 2% 4% 6% 8% 10% 12% 14% 16% Kolkata Knight Riders Mumbai Indians Kings XI Punjab Delhi Daredevils Rajasthan Royals Chennai Super Kings Royal Challengers Bangalore Sunrisers Hyderabad Pepsi Glenn Maxwell Apart from Franchise Brands ‘Pepsi “& Glenn Maxwell’ create a Buzz Source: BuzzAnglesPeriod: 16th April to 4th May
- 8. The Key Players Sports Personalities 56% Franchise Brand 31% Sponsor Brand 7% Celebrities 3% Negative News 1% Sports Personalities create biggest Buzz this IPL season with 56% while Celebrities associated to IPL form only 3% coverage Period: 16th April to 4th May Source: BuzzAngles
- 9. ALL ABOUT SOURCES Know who is buzziest!!
- 10. Top 10 Sources Cricket Country distinctively tops the list of source speaking about IPL and related topics Period: 16th April to 4th May Source: BuzzAngles 0% 5% 10% 15% 20% 25% 30% 35%
- 11. Category Buzz For Top 5 Sources Period: 16th April to 4th May Source: BuzzAngles 1% 19% 16% 64% Cricket Country 43% 21% 1% 35% NDTV 5%2% 8% 38% 48% Gulfnews .com 2% 21% 32% 45% IBN Live 10% 8% 13% 3%67% Indian Express Celebrity Event Franchise Brand News Player
- 12. List Of Other Sources Mentioned Other Source IPLT20.com 3% Zee News 3% The Hindu 3% NDTVSports.com 2% Daily News & Analysis 2% ESPNcricinfo.com 2% Sportskeeda (blog) 2% Firstpost 2% India.com 1% Deccan Chronicle 1% India Today 1% Financial Express 1% Business Standard 1% Bleacher Report 1% Go cricket 1% Cricket Country (blog) 1% Emirates 24/7 1% Hindustan Times 1% Times of India 1% The National 1% The New Indian Express 1% Times of Oman 1% Other Source indiatvnews.com 1% thatsCricket 1% International Business Times, India Edition 1% Daily Bhaskar 1% SuperSport 1% Jagran Post 1% Indiatimes.com 1% Pakistan Tribune 1% Sahara Samay 1% Khaleej Times 1% Economic Times 1% Samudranil 1% Crunchsports.com 0.5% Wisden India 0.4% IANS 0.4% Hindu Business Line 0.4% The News International 0.4% Deccan Herald 0.4% Microfinance Monitor 0.4% Herald Sun 0.4% The Epoch Times 0.3% Other Source exchange4media.com 0.3% Mid-Day 0.3% Fox Sports 0.3% SuperSport (blog) 0.3% ABP News 0.3% Sportal.com.au 0.3% Livemint 0.3% Indiantelevision.com 0.3% Free Press Journal 0.3% Authint Mail 0.2% The Daily Telegraph 0.2% Daily Times 0.2% The Nation 0.2% Cricket World 0.2% afaqs 0.2% ESPNcricinfo.com (blog) 0.2% The Asian Age 0.2% Calcutta Telegraph 0.2% Live Punjab 0.2% Cricbuzz 0.2% Challengers Bangalore 0.1% Source: BuzzAnglesPeriod: 16th April to 4th May
- 13. List Of Other Sources Mentioned- 2 Other Source The Daily Star 0.1% GizmoCrave 0.1% musicNmovies 0.1% The Indian Republic 0.1% Pune Mirror 0.1% Stabroek News 0.1% Daijiworld.com 0.1% Zee News (blog) 0.1% SkySports 0.1% The Express Tribune 0.1% SPORT24 0.1% BDlive 0.1% Sportinglife.com 0.1% International News Network 0.1% Oneindia 0.1% Daily Mail 0.1% SportPulse 0.1% Preview 0.1% Best Media Info 0.1% Sydney Morning Herald 0.1% Abu Dhabi City Guide 0.1% Other Source NEWS.com.au 0.10% The Roar 0.10% Orissadiary.com 0.10% TravelBizMonitor 0.10% Courier Mail 0.10% TruthDive 0.10% Crave Online 0.10% PakTribune.com 0.10% Bellevision 0.10% BBC Sport 0.05% impressive start 0.05% The Week 0.05% Moneylife 0.05% Andover Advertiser 0.05% Mumbai Mirror 0.05% Headlines Today 0.05% Asif Iqbal 0.05% IndiaGlitz 0.05% CIOL 0.05% Khelnama 0.05% Citizen 0.05% Other Source TVNZ 0.1% Bollywood Life 0.1% sport star 0.1% Bollywood Mantra 0.1% SportsPro Media 0.1% India Education Diary 0.1% Apun Ka Choice 0.1% BREATHEcast 0.1% Trinidad & Tobago Express 0.1% Indians 0.1% PINKVILLA 0.1% Kashmir Reader 0.1% SahilOnline 0.1% Manoramaonline 0.1% sportal.co.nz 0.1% Masala 0.1% footnotes 0.1% ChristianPost 0.1% Bangladesh News 24 hours 0.1% NDTVSports.com (blog) 0.1% Cricket365.com 0.1% Source: BuzzAnglesPeriod: 16th April to 4th May
- 14. ABOUT FRANCHISE PERFORMANCE Know who is buzziest!!
- 15. After 3 consecutive loses still Kolkatta knight riders is in the Top in Brand game Franchise Wise Count Source: BuzzAngles 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% Kolkata Knight Riders Mumbai Indians Kings XI Punjab Delhi Daredevils Chennai Super Kings Rajasthan Royals Royal Challengers Bangalore Sunrisers Hyderabad Period: 16th April to 4th May
- 16. Sources Mentioning Top 5 Franchise Period: 16th April to 4th May Source: BuzzAngles 23% 23% 18% 18% 18% Kolkatta Knight Riders Cricket Country Daily News & Analysis NDTV gulfnews.com IBNLive 29% 21%21% 14% 14% Mumbai Indians gulfnews.com Daily News & Analysis Deccan Chronicle Indian Express IBNLive 31% 23% 15% 15% 15% Kings XI Punjab gulfnews.com NDTVSports.com ESPNcricinfo.com Indian Express Cricket Country31% 25% 19% 14% 13% Delhi Daredevils gulfnews.com Cricket Country Financial Express NDTVSports.com Samudranil 36% 22% 14% 14% 14% Chennai Super Kings Cricket Country NDTVSports.com NDTV IBNLive Bleacher Report
- 17. ABOUT BRANDS PERFORMANCE Know who is buzziest!!
- 18. Top 10 Sponsor Brands 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Pepsi Sony Vodafone Aircel Amity University Times Internet Idea ACC SpiceJet BBM Beverage Brand Telecom Service Brand Other Brands Source: BuzzAnglesPeriod: 16th April to 4th May
- 19. Top 10 Sources Mentioning Brand Pepsi Pakistan Tribune & IPLT20.com are the leading sources who have mentioned about Pepsi Period: 16th April to 4th May Source: BuzzAngles 0% 5% 10% 15% 20% 25% 30% 35%
- 20. Sources Mentioning Top 5 Brands Source: BuzzAnglesPeriod: 16th April to 4th May 41% 41% 7% 7%4% Pepsi IPLT20.com Pakistan Tribune Business Standard The Hindu EconomicTimes 31% 25% 19% 13% 13% The Hindu Bleacher Report International Business Times Indiantelevision.com exchange4media.com GizmoCrave 33% 17%17% 17% 17% Vodafone afaqs Indiantelevision.com exchange4media.com Business 2 Community The New Indian Express 25% 25%25% 25% Aircel EconomicTimes Tarun exchange4media.com Hindu Business Line 20% 20% 20% 20% 20% Amity University Times of India AllAfrica.com Times of Oman Daily News & Analysis India Today
- 21. ABOUT PLAYER PERFORMANCE Know who is buzziest!!
- 22. Top 10 Players 0% 2% 4% 6% 8% 10% 12% 14% 16% Glenn Maxwell Kevin Pietersen MS Dhoni David Miller Rohit Sharma Gautam Gambhir AB de Villiers Chris Gayle Virat Kohli Brendon McCullum Source: BuzzAnglesPeriod: 16th April to 4th May
- 23. Sources Mentioning Glenn Maxwell 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% IBNLive OtherWeb Deccan Chronicle Sportskeeda (blog) Cricket Country ESPNcricinfo.com International BusinessTimes Daily News & Analysis NDTVSports.com BleacherReport Glenn Maxwell gets highest coverage from various mediums Source: BuzzAnglesPeriod: 16th April to 4th May
- 24. Sources Mentioning Top 5 Players Source: BuzzAngles 43% 14% 14% 14% 14% Kevin Pieterson gulfnews.com The Times (subscription) NDTV Indian Express Daily Mail 29% 29% 14% 14% 14% MS Dhoni Deccan Chronicle Firstpost indiatvnews.com Businessinsider India Cricket Country20% 20% 20% 20% 20% David Miller The New Indian Express Zee News Indian Express IPLT20.com Cricket Country 27% 18% 18% 18% 18% Glenn Maxwell IBNLive Deccan Chronicle Sportskeeda (blog) Cricket Country ESPNcricinfo.com 27% 27% 18% 18% Rohit Sharma Cricket Country Sportskeeda (blog) The National India.com Period: 16th April to 4th May
- 25. List Of Other Players Mentioned Other Players Shikhar Dhawan 3% Shane Watson 3% Dale Steyn 3% Yuvraj Singh 2% Preity Zinta 2% Jacques Kallis 2% Ajinkya Rahane 2% Suresh Raina 2% Morne Morkel 2% JP Duminy 2% Dwayne Smith 2% Mitchell Johnson 2% Sanju Samson 2% Kieron Pollard 2% Lasith Malinga 2% Amit Mishra 2% George Bailey 2% Corey Anderson 2% David Warner 2% Shakib Al Hasan 2% Manish Pandey 2% Aaron Finch 2% Other Players Robin Uthappa 1% Cheteshwar Pujara 1% Sandeep Sharma 1% Harbhajan Singh 1% Virender Sehwag 1% Vinay Kumar 1% Nathan Coulter-Nile 1% Sunil Narine 1% Varun Aaron 1% Chris Lynn 1% Mohit Sharma 1% Ravindra Jadeja 1% Yusuf Pathan 1% Mitchell Starc 1% James Faulkner 1% Dhawal Kulkarni 1% Dinesh Karthik 1% Parthiv Patel 1% Quinton de Kock 1% Albie Morkel 1% Dwayne Bravo 1% Ambati Rayudu 0.9% Other Players Ross Taylor 0.9% Zaheer Khan 0.9% Murali Vijay 0.9% Michael Hussey 0.9% Lakshmipathy Balaji 0.9% Pravin Tambe 0.9% Rishi Dhawan 0.8% Darren Sammy 0.8% Wayne Parnell 0.8% Veer Pratap Singh 0.8% Rajat Bhatia 0.8% Ravichandran Ashwin 0.8% Yuzvendra Chahal 0.8% Bhuvneshwar Kumar 0.8% Karn Sharma 0.8% Stuart Binny 0.6% Aditya Tare 0.6% Abhishek Nayar 0.6% Irfan Pathan 0.6% Ishant Sharma 0.6% Wriddhiman Saha 0.6% Umesh Yadav 0.6% Source: BuzzAnglesPeriod: 16th April to 4th May
- 26. List Of Other Players Mentioned-2 Other Players Nic Maddinson 0.6% Manoj Tiwary 0.6% Laxmi Ratan Shukla 0.5% Tim Southee 0.5% CM Gautam 0.5% Rahul Sharma 0.5% Brad Hodge 0.5% Piyush Chawla 0.5% Jasprit Bumrah 0.5% Ashish Nehra 0.5% Mandeep Singh 0.5% Ben Hilfenhaus 0.5% Naman Ojha 0.5% Kane Richardson 0.5% Ashok Dinda 0.5% Ishwar Pandey 0.3% Marchant de Lange 0.3% Priyanka Chopra 0.3% Mohammed Shami 0.3% Shaun Marsh 0.3% Karun Nair 0.3% Unmukt Chand 0.3% Other Players Murali Kartik 0.3% Manan Vohra 0.3% Steve Smith 0.3% Francois du Plessis 0.3% Venugopal Rao 0.3% Mithun Manhas 0.3% Jimmy Neesham 0.3% Akshar Patel 0.3% Mayank Agarwal 0.3% Thisara Perera 0.3% Ryan ten Doeschate 0.3% Vijay Zol 0.2% Shreyas Gopal 0.2% Arjun Rampal 0.2% Parveez Rasool 0.2% A Mishra 0.2% Shahbaz Nadeem 0.2% Andre Russell 0.2% Suryakumar Yadav 0.2% Ravi Rampaul 0.2% Parvinder Awana 0.2% Ben Dunk 0.2% Other Players Moises Henriques 0.2% Lokesh Rahul 0.2% Yogesh Takawale 0.2% Kuldeep Yadav 0.2% Source: BuzzAnglesPeriod: 16th April to 4th May
- 27. BRANDS OF IPL7 Know who is buzziest!!
- 28. Overall Sponsors Buzz • Out of 110 total Sponsor Brands only 20 are getting mentioned • Pepsi got the highest response in all Brands Source: BuzzAngles 20 90 IPL event Brand Mentioned Not Mentioned Period: 16th April to 4th May
- 29. Sponsors Brand Mentioned Source: BuzzAngles Low Only 1 Time • Coca Cola • Deakin University • Jaipur Cricket Private Ltd • Jet Airways • Star Sports.com • Ticketgenie.in • USHA Medium Between 9 to 2 Times • Vodafone • Aircel • Amity University • Idea • Times Internet • ACC • BBM • Etihad Airways • Kingfisher • Nokia • Red Fm 93.5 • SpiceJet High Between 50 to 10 Times • Pepsi • Sony Period: 16th April to 4th May
- 30. IPL Event Brand Buzz • Out of total 7 Brands Pepsi got the highest Buzz • Wherein Brands like McDowell's, Sony Max & Yes Bank not mentioned anywhere Mentioned Not Mentioned Pepsi Star Sports.com McDowell's Sony Times Internet Yes Bank Vodafone 5 2 IPL Event Sponsors Mentioned Not Mentioned Source: BuzzAnglesPeriod: 16th April to 4th May
- 31. Chennai Super Kings Brand Buzz • Out of 18 Sponsors only 3 Brands created buzz for CSK • Brands like 7UP,Reebok,Cognetix etc… are not getting any mentions Mentioned Not Mentioned Aircel 7UP Gulf Oil Reebok Amity University Cognetix Hello 106.4 FM Switcher Swiss concept Pepsi Coromandel InfotechIndia Ltd Ingene The India Cement Ltd Coromandel King Superior Cement Orbit Cables UST Global Daily Tanthi Orient Electric VGNBuilders 3 15 Chennai Super Kings Mentioned Not Mentioned Source: BuzzAnglesPeriod: 16th April to 4th May
- 32. Delhi Daredevils Brand Buzz • Idea is the only created Buzz for Delhi Daredevils • Rest all other Brands have not got even single mention 1 4 Delhi Daredevils Mentioned Not Mentioned Mentioned Not Mentioned Idea Fever 104 FM Manyavar McDowell's No 1 UNICEF Source: BuzzAnglesPeriod: 16th April to 4th May
- 33. Kolkatta Knight Riders Brand Buzz • Nokia is the only created Buzz for KKR • Comparing to last season there year KKR having less sponsors 1 4 Kolkatta Knight Riders Mentioned Not Mentioned Mentioned Not Mentioned Nokia Emta Manyvar Royal Stag SEIKO Source: BuzzAnglesPeriod: 16th April to 4th May
- 34. Mumbai Indians Brand Buzz • Brands like BBM,Coco Cola & Jet airways created Buzz for MI • There are many big Brands sponsored MI but not getting any mentions • Etihad & Jet Airways are new entries for MI as a Sponsors Source: BuzzAngles Mentioned Not Mentioned BBM 8848 Sports DDB KingfisherPremium Coca Cola Adidas Dheeraj Constructions LR olive Oil Jet Airways Air India DHFL Radio City 91.1 FM Etihad Airways Bajaj Allianz Disney Royal Stag Bookmyshow Videocon Videocon D2H Bridgestone India Pvt. Ltd Fever 104 FM 4 17 Mumbai Indians Mentioned Not Mentioned Period: 16th April to 4th May
- 35. Kings XI Punjab Brand Buzz 1 21 Kings XI Punjab Mentioned Not Mentioned Mentioned Not Mentioned ACC 92.7 Big FM Noida International University Meshi Creations Pvt. Ltd. Arise Invertors & Batteries PavillionSport Mountain Dew Body Balance Petronas Myheroes.co.in Book My show.com Punjab Kesari Hindustan times Kabirz Lebanese fast food restaurant QUOVUS Bagpacks Raindrops Basmati Rice KingfisherPremium Ralco Tyers Lux Cozy RALSON Tyers McDowells No.1 TK Sports • There are plenty of sponsors for KXIP but only ACC Brand created Buzz • Rest all Brands are not mentioned anywhere Source: BuzzAnglesPeriod: 16th April to 4th May
- 36. Royal Challengers Bangalore Brand Buzz • There are plenty of sponsors for RCB but only Royal Challenge & Ticketgiene.in Brands created Buzz • Rest all Brands are not mentioned anywhere Source: BuzzAngles 2 10 Royal Challenger Bangalore Mentioned Not Mentioned Mentioned Not Mentioned Royal Challenge 7UP Manipal Hospitals DNA Networks Reebok KingfisherPremium Signature Ticketgenie.in liveinstyle.com TK Sports Wear Mallya Hospital UB Group United Spirits Period: 16th April to 4th May
- 37. Rajasthan Royals Brand Buzz • Rajasthan Royals having less sponsors out of that Jaipur Cricket club & Kingfisher created Buzz • Rest all Brands are not mentioned anywhere 2 4 Rajasthan Royals Mentioned Not Mentioned Mentioned Not Mentioned Jaipur Cricket Private Ltd ICE KOOH Sports Kingfisher Tata Consultancy Services Mountain Dew Source: BuzzAnglesPeriod: 16th April to 4th May
- 38. Sunrisers Hyderabad Brand Buzz • Red Fm 93.5 & Spice jet created Buzz for Sunrisers Hyderabad • Brands like 7UP,Puma,Live In etc…not getting any mentions Mentioned Not Mentioned Red Fm 93.5 7UP McDowell's No 1 Garnier Men Puma KingfisherPremium RN Club SpiceJet Live In Sheltrex Technology Make My Trip Volvo Manyvar 2 11 Sunrisers Hyderabad Mentioned Not Mentioned Source: BuzzAnglesPeriod: 16th April to 4th May
- 39. Sponsoring Brands Not Mentioned With Respect To IPL Source: BuzzAngles Yes Bank Gulf Oil TK Sports Wear QUOVUSBagpacks 7Up McDowell's VGNBuilders Signature Ralco Tyers McDowell's No 1 fever 104 FM Coromandel King Superior Cement DNA Networks TK Sports Manyavar Bajaj Allianz Reebok Manipal Hospitals RALSONTyers Fever 104 FM Dheeraj Constructions Coromandel Infotech India Ltd Lux Cozy Body Balance UNICEF BridgestoneIndia Pvt. Ltd Cognetix Arise Invertors & Batteries TataConsultancy Services Manyvar DHFL UST Global RaindropsBasmati Rice Mountain Dew SEIKO KingfisherPremium Orient Electric Kabirz Lebanese fast food restaurant KOOH Sports Emta Royal Stag Orbit Cables NoidaInternationalUniversity ICE Royal Stag Adidas 7UP McDowells No.1 McDowell's No 1 Emta Radio City 91.1 FM Daily Tanthi KingfisherPremium KingfisherPremium Royal Stag Fever 104 FM Hello 106.4 FM Pavillion Sport Puma LR olive Oil Switcher Swiss concept Punjab Kesari RN Club Videocon Ingene Mountain Dew Manyvar Disney UB Group United Spirits 92.7Big FM SheltrexTechnology Air India KingfisherPremium Meshi Creations Pvt. Ltd. Live In DDB Reebok BookMy show.com Make My Trip 8848 Sports liveinstyle.com Hindustantimes Puma Bookmyshow Mallya Hospital Petronas Volvo The India Cement Ltd 7UP Myheroes.co.in Garnier Men Period: 16th April to 4th May
- 40. ABOUT CELEBRITY PERFORMANCE Know who is buzziest!!
- 41. Celebrities Source: BuzzAngles 0% 5% 10% 15% 20% 25% 30% 35% 40% Shahrukh Khan Gauri Khan Mukesh Ambani Juhi Chawla Nita Ambani Katrina Kaif Shilpa Shetty Period: 16th April to 4th May
- 42. Shahrukh Khan received highest no of mentions from Indian express Sources Mentioning Shahrukh Khan Source: BuzzAnglesPeriod: 16th April to 4th May 0% 5% 10% 15% 20% 25% 30% 35% Indian Express ABP News Bollywood Life Bollywood Mantra Daily News & Analysis Emirates 24/7 IndiaGlitz International Business Times Khaleej Times Other Web The National
- 43. Sources Mentioning Top 5 Celebrities Source: BuzzAnglesPeriod: 16th April to 4th May 50% 10% 10% 10% 10% 10% Shahrukh Khan Indian Express Other Web InternationalBusiness Times, India Edition Bollywood Life Times of India Bollywood Mantra 29% 29% 14% 14% 14% Preity Zinta gulfnews.com NDTV Sahara Samay Ambika ABP News 20% 20% 20% 20% 20% Gauri Khan Oneindia Entertainment Zee News PINKVILLA Bollywood Life Oneindia
- 44. Sources Mentioning Top 5 Celebrities 2 Source: BuzzAnglesPeriod: 16th April to 4th May 20% 20% 20% 20% 20% Mukesh Ambani Free Press Journal Authint Mail South Asian Link BangaloreMirror Financial Express 25% 25%25% 25% Nita Ambani Masala Indian Express Cricket Country GroundReport
- 45. WEEK ON WEEK IPL Know who is buzziest!!
- 46. Weekly Top Buzzes Period: 16th to 28th April Source: BuzzAngles Source Week 2 Overall Week 3 Cricket Country Cricket Country Cricket Country Celebrity Week 2 Overall Week 3 Preity Zinta Shahrukh Khan Franchise Week 2 Overall Week 3 Kolkatta Knight Riders Kolkatta Knight Riders Kings XI Punjab Media Week 2 Overall Week 3 The Hindu The Hindu The Hindu Player Week 2 Overall Week 3 Kevin Pieterson Glenn Maxwell Glenn Maxwell Celebrity Brand Week 2 Overall Week 3 Pepsi Pepsi Pepsi Shahrukh Khan
- 47. Top 5 weekly Buzzes Sources Week2 Week 3 Overall Cricket Country Cricket Country Cricket Country Indian Express NDTV Indian Express Zee News Go cricket NDTV IPLT20.com Indian Express IBNLive gulfnews.com Zee News gulfnews.com Players Week2 Week 3 Overall Glenn Maxwell Glenn Maxwell Glenn Maxwell Shikhar Dhawan Chris Gayle Kevin Pietersen David Miller MS Dhoni MS Dhoni AB de Villiers Sandeep Sharma David Miller Kevin Pietersen Brendon McCullum Rohit Sharma Franchise Week2 Week 3 Overall Kolkata Knight Riders Kings XI Punjab Kolkata Knight Riders Mumbai Indians Kolkata Knight Riders Mumbai Indians Delhi Daredevils Mumbai Indians Kings XI Punjab Rajasthan Royals Chennai Super Kings Delhi Daredevils Chennai Super Kings Royal Challengers Bangalore Chennai Super Kings Brand Week2 Week 3 Overall Pepsi Pepsi Pepsi Sony Sony Sony Vodafone Amity University Vodafone Aircel Ticketgenie Aircel Times Internet Deakin University Amity University Celebrity Week2 Week 3 Overall Preity Zinta Shahrukh Khan Shahrukh Khan Mukesh Ambani Gauri Khan Gauri Khan Shahrukh Khan Nita Ambani Mukesh Ambani Juhi Chawla Shilpa Shetty Juhi Chawla Priyanka Chopra Mukesh Ambani Nita Ambani Period: 16th to 28th April Source: BuzzAngles
- 48. BUZZ..!! Know who has created the
- 49. Introducing BuzzAngles The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear. In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge. BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
- 50. BuzzAngles BuzzAngles intends to come out with periodic reports focusing how the Brands sponsoring IPL are mentioned in the Digital Space The Digital PR Blogs Social Media The report will focus only on the Brands visibility, the way it is perceived in this Digital Space To know about BuzzAngle Platform Click Here
- 51. Get more updates Get to know more about IPL and other Brands in IPL +91-804538-20-20 www.thereforeindia.com info@thereforeindia.com
- 52. About Therefore Solutions Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytics solution provider Our pioneering research and analytical methods help business measure equity, perception and position a Brand appropriately amongst its target audience Our analytics are designed to help a business understand the efficiency of the marketing and communication plan In a nutshell, we provide an integrated platform in order to arrive at an informed decision
- 53. Dr. Anar Rupji Chief Information Officer /Co-Founder Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in Plasma Physics and another Media Research His professional journey started with University of Mumbai where he was credited with quite a few achievements. Notable amongst them being, the conceptualization and managing diploma course in IT (PGDIT), which went on to become a money spinner for the University of Mumbai. He also created an e-learning platform which enhanced the distance learning program for the Institute of Distance Education (IDE), which became popular overseas as well. During the same period he built a strong network with many people in the IT Industry. Leveraged on the same he served as an active member with the renounced bodies like CSI and NASSCOM on honorary bases. This also included incorporation and support to the Cyber Security Cell Mumbai Police. This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation) measurement tool. Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on Perception mapping solutions and driving consultancy for optimizing media spends. Email: anar@thereforeindia.com
- 54. Dayanidhi M. VP Operations /Co-Founder An entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of technology and business experience. He has a track record to solve complex business challenges with a visionary that pushes technology to the limit and helps organizations realize true value and business benefits from the right technology. Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple startups within as well as outside the country, travelling and done business in countries like Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries. Graduated with a Degree in Computer Science and with 9 years of experience, he started his career as an entrepreneur working around his father’s business without actually getting involved with him. Learning and maturing through the path with success and failures he has developed within himself deep analytics capabilities to build teams that can transform technology into a hard core Business. Email: dayanidhi.m@thereforeindia.com
- 55. Vivek Kapoor Chief Operating Officer As a marketing professional in a career spanning 18 years, Vivek have had a well rounded experience which includes marketing & communication, business development and operations as well. He started his career heading sales for the family business. Seeking professional challenges, he completed an aggressive stint with Tata Press Yellow Pages generating revenues from a territory followed by a vertical. A post graduate management education in marketing followed which lead him to advertising where he helped shape brands like Ruf & Tuf jeans, Jet Airways, Johnson & Johnson, ICICI, to name a few. Later he went on to reposition Automartindia and Hakoba in the early part of the decade. Prior to joining EmmayHR, he lead strategic partnerships for Cox & Kings, the oldest travel house in the world before. Before joining Therefore as a COO Vivek was GM - Branding at Asia MotorWorks Limited where he leveraged his skills maximize the brand equity. Email: vivek@thereforeindia.com
- 56. You Plan Therefore You Succeed
- 57. Thank You
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