Facebook is popular and most people know how to use it to connect with clients and friends. But what about other social networking sites like instagram, pinterest, linkedin, and google+? This presentation covers which sites sales people should spend their time on and how to use content in meaningful ways to soft sell. Specifically designed for the promotional products industry, but useful for everyone.
4. Caution
• Social Media is about being yourself
• This presentation is a generic guideline for
promotional products sales people
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My star ratings take into account your effort and
general return.
Low stars may mean it is a good site but requires
too much time for too little return.
16. BLOG!
• Blogs are a great for long content
• Adds credibility
• Additional SEO value
Blogger.com or Google+
17. Google +
Facebook is where you talk to people you do
know, about things you don't.. Google+ is
where you talk to people you don't know
about the stuff
that you do…
https://plus.google.com/+DaleDenham
23. Surround Your Clients
• Twitter – Prospecting
– Younger, it’s about perceptions
• Facebook – Close relationships
– Everyone, it’s about people
• LinkedIn – Prospect, develop
– Professionals, it’s about business
• Google+ – All the above
– Early adopters, passions
24. To whom will you be relevant?
• Prospects
• Buyers
• Niche industry
• Pick a primary goal
My bio on LinkedIn:
At Geiger, we have some very cool technology that is driving efficiency for our organization but
also for our sales force. We continue to focus on how to bring more value to our sales partners
and our production partners. On occasion, it is not new technology but better utilization of
existing technology.
25. Bios/ Profile
• The 2.9 second impression
• What people see in Google results
Technology savvy business
professional, father, husband, lover of
books, technology, exercise and great friends.
Geiger CIO
26. Profile Photo
• Photo where you have a genuine smile
• Likable and trustworthy
• Tight shot, emphasize face
27. Followers = Credibility
There are two kinds of people
on social networks: those who
want more followers and
those who are lying.
Kawasaki, Guy What the Plus! Google+ for the Rest of Us
29. Content
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Consistently on about a specific topic
Buyers want a trusted advisor
Share posts two to three times a week
Interest the target audience
Less than 5% of your posts can sell
32. Soft Sell Content Ideas
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Use yourself whenever possible
Unpacking clients order
Your customer with their product
Being fun/silly with any product
Details about a truly cool order
A look back at 2013 best products
A look forward at 2014 products
Anything “behind the scenes”
33. Surround Your Clients
• Twitter – Prospecting
– Younger, it’s about perceptions
• Facebook – Close relationships
– Everyone, it’s about people
• LinkedIn – Prospect, develop
– Professionals, it’s about business
• Google+ – All the above
– Early adopters, passions
34. Know Your Clients
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•
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Before every call/meeting
On every network
Background including jobs & education
Latest status updates
Important dates
Common connections
36. Social Media Tools
• Social Connector for Outlook Users
– LinkedIn & Facebook
–
http://office.microsoft.com/en-us/outlook/outlook-social-connector-partner-listing-FX102317540.aspx
ZMOT – The decision-making moment that takes place a hundred million times a day on mobile phones, laptops and wired devices of all kinds. It’s a moment where marketing happens, where information happens, and where consumers make choices.