The document describes a business plan for a proposed web app called Healthy Heart. It will provide an easy and quick ubiquitous heart health assessment tool. Initial development is funded by The Raj Organization. Operating costs for the first year will be covered by prize money from the Million Hearts Risk challenge. The Raj Organization will also provide technical support. The plan is to work directly with healthcare providers and integrate with other services to reach more patients over time. Marketing will include local and national PR campaigns. The development team has experience creating healthcare apps and the proposed app will take advantage of that expertise.

1. Healthy Heart
A Ubiquitous Web App
simple • quick • easy • anywhere
Business Plan
https://TheRajOrganization.com/HH
© The Raj Organization

2. Healthy Heart
A Ubiquitous Web App
1st Year (Jan-Dec 2013)
Development / Initial development is funded by
/ The Raj Organization
Operating cost / Covered by the prize money from
/ the Million Hearts Risk challenge
Support / Tech. knowledge, support, and know-how
/ by The Raj Organization
© The Raj Organization https://TheRajOrganization.com/HH

3. Healthy Heart
A Ubiquitous Web App
The Future
Today / 4 clicks + 2 minutes ubiquitous app
/ Reach out to end-users directly
Tomorrow / Work with healthcare providers directly
/ Provide as white-label services
/ Integrate with other healthcare services
/ Reach out to patients via HC providers
© The Raj Organization https://TheRajOrganization.com/HH

4. Healthy Heart
A Ubiquitous Web App
Marketing
1st Year / Follow timeline set by Million Hearts
/ Four launch cities and then nationwide
Local / Direct PR with local media
/ Web, print, email, blogs, social media
National / Web, print, email, blogs, social media
/ Mainstream businesses, healthcare media
© The Raj Organization https://TheRajOrganization.com/HH

5. Healthy Heart
A Ubiquitous Web App
Advantage
Team / Consists of Ph.D. in related technical fields
/ Over 20+ years of experience
Experience / Developed several custom healthcare
/ apps for one of the top 10 health
/ insurance companies in the US.
/ Our apps featured in Fast Company,
/ MacLife, and more.
© The Raj Organization https://TheRajOrganization.com/HH