4. Marketing
Specialty Commodity
Force of Nature

7. Our job for 50
years:
Change
perceptions.

8. Our job now:
Change reality.

9. Do
something.

11. Three key challenges:
• Redefine the definition of a “Big Idea.”
• Reverse the process, from “Channel Up”
to “Idea Down.”
• Master the art of collabortion.

12. Big Ideas

13. Big Ideas

14. Ask a different question.
•What do customers hate about our
category?
•What are the top three items on our
c.e.o.’s agenda?
•What deeper need can we satisfy?

18. Vail Case goes here

32. Reverse the
process.

34. Channels

35. Big Idea

37. 2010 World Cup

54. Collaborative
Innovation.

60. Things
to remember

61. Product
Development

62. Big Ideas,
but different

63. Idea down
planning

64. Collaboration

65. Reality

67. More fun

68. More
recognition

69. More
satisfaction

70. Do
something.

71. Engage on Facebook:
Facebook.com/doordiebook
Follow on Twitter:
@clarkkokich