Inbound Marketing Summit - eCommerce 2015: From Shopping Carts to Shopping Experiences - Sonja Wraith

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Marketing Business Technologie

HARTMANEVENT

Create Digital Miracles

1

follow the Hippo trail: onehippo.com

2

76% 26%
WILL NOT SHOP ON THAT SITE
Source: Brian Walker, “Welcome to the Era of Agile Commerce, Forrester, March 2011

WILL NOT SHOP WITH THAT FIRM
follow the Hippo trail: onehippo.com

Create Digital Miracles

Bad websites kill business

HARTMANEVENT

3

Create Digital Miracles

27%

HARTMANEVENT

LOST BUSINESS
Of customers who researched a product or service
on a company’s website and couldn’t find the
information they were looking for gave up altogether
or did business with another company.

Source: Forrester Research Inc., November 2012
“Websites That Don’t Support Customers Waste Millions”

follow the Hippo trail: onehippo.com

4

Create Digital Miracles

Before

HARTMANEVENT

follow the Hippo trail: onehippo.com

5

Create Digital Miracles

eCommerce 2015: From Shopping Cart
to Shopping Experience

HARTMANEVENT

Sonja Wraith, VP Marketing
@sonjawraith
October 10, 2013
Utrecht, The Netherlands

follow the Hippo trail: onehippo.com

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1. HARTMANEVENT Create Digital Miracles 1 follow the Hippo trail: onehippo.com

2. 2 76% 26% WILL NOT SHOP ON THAT SITE Source: Brian Walker, “Welcome to the Era of Agile Commerce, Forrester, March 2011 WILL NOT SHOP WITH THAT FIRM follow the Hippo trail: onehippo.com Create Digital Miracles Bad websites kill business HARTMANEVENT

3. 3 Create Digital Miracles 27% HARTMANEVENT LOST BUSINESS Of customers who researched a product or service on a company’s website and couldn’t find the information they were looking for gave up altogether or did business with another company. Source: Forrester Research Inc., November 2012 “Websites That Don’t Support Customers Waste Millions” follow the Hippo trail: onehippo.com

4. 4 Create Digital Miracles Before HARTMANEVENT follow the Hippo trail: onehippo.com

5. 5 Create Digital Miracles eCommerce 2015: From Shopping Cart to Shopping Experience HARTMANEVENT Sonja Wraith, VP Marketing @sonjawraith October 10, 2013 Utrecht, The Netherlands follow the Hippo trail: onehippo.com

Hinweis der Redaktion

Bad web sites kill businesses
Websites thatdon’t support customers waste millions.
30 minutes