Skyword’s recent study with Unisphere Research, “Content Marketing Gets Social”, uncovers many valuable insights on the content and social marketing strategies of brands just like yours. This session will discuss the five most revealing facts found in the research and what strategies brand leaders are adopting.
Today, the gateway to consumers is search and social. They are our gateways to the consumer and they are the consumers gateways to information. There are currently over 100 billion global searches every month on Google alone. And when people find something they like they share it 36 billion times every month in the US alone. All this searching and social sharing must be harnessed by companies, in order for them to remain relevant and, quite frankly, on top of their game. Companies do this content marketing and creating a content marketing strategy.
