Social media provides unprecedented opportunities for executives to build their personal brands and develop a reputation as thought leaders. Drawing on her popular Harvard Business Review article and forthcoming HBR Press book, Reinventing You: Define Your Brand, Imagine Your Future, Clark will outline concrete strategies you can follow to create powerful content, leverage the power of the echo chamber, attract the notice of opinion leaders, and build an engaged following.

1. The New Thought Leadership
{
Establishing our Personal Brand in a Social
World
#IMS12
@dorieclark

2. William Simon
Was Wrong
#IMS12
@dorieclark

3. Personal Branding is 101
Thought Leadership is
201
#IMS12
@dorieclark

4. What can you offer that
no one else can?
What’s your narrative
arc?
#IMS12
@dorieclark

5. Build Your Credibility
Brands
Wingmen
Causes
Awards
Subtle Cues
#IMS12
@dorieclark

6. Build Your Impact
Strategic Laddering
Making Friends with the Media
The Secret of Leadership Roles
Start Your Own
The Multimedia Mix
#IMS12
@dorieclark