As co-founder of HubSpot, Dharmesh has front-row seats to see the world’s best marketers practice their craft. In this session, Dharmesh will highlight some the important recent developments that every marketer should know. Topics will include SEO, social media and conversions.

1. Dharmesh Shah
Founder/CTO, HubSpot

2. Tip #1: Tweet #ims12!
@dharmesh

3. What is inbound
marketing?

5. inbound =
content +
conversion

6. Why
inbound marketing?

7. P eople
hate
( most)
mar keting

9. T he o l d
wa y ain’t
w orkin’
s o well

10. 2012:
+80%
$28M
HubSpot
2011 Rev:
-­‐
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
Nov-­‐06
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May-­‐12
Aug-­‐12

12. Most of you don’t need to worry about Panda or Penguin.

13. If you are afraid of
Google algorithm updates,
you’re doing it wrong.

14. Coming up: The
best and shortest
SEO advice ever:

15. Make
humans happy,
not search
engines.

16. Create
useful content,
clean designs
and
fast websites.

18. clicks > rankings

21. Google cares
about the author
and the website.

22. “Wow. That seems
too big to ignore.”

23. The real reason
you can’t ignore
Google+
hint: it’s the characters before
the +

24. Your profile
picture should
build trust and
credibility.

25. @cyrusshepard.

30. “
If you help Google+ by using
it, Google will help you.
@dharmesh

32. The biggest blogging challenge
is the blank canvas.

34. (Literally)
answer
people’s
questions.
Especially
the hard
ones.

37. If you can’t create,
at least curate.

38. Want more comments?
End your article
with a
question.

39. Blogging is not
just about getting
found. It’s about
converting.

41. And, final, closing
piece of advice…

42. “
To succeed at
inbound marketing,
get in touch with
your inner teacher.
@dharmesh

43. Thanks!
@dharmesh
dshah@hubspot.com