Slides Jonathan Berg recently used in his discussion w/ mentees of The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People. Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. http://TheProductMentor.com

1. Connecting to Stakeholder Value

2. • Currently: Director Product Management
• 19 years building products
• 10 years product management
• Company sizes: 18 – 60,000
• Financial services, education; B2B, B2C

3. Connecting
to
Stakeholder
Value

4. • Value
• Stakeholders
• Connecting

5. Connecting
to
Stakeholder
Value

6. “Far and away the best prize that life has to
offer is the chance to work hard at work
worth doing.”
-- Theodore Roosevelt

7. • Who benefits
• Corporate strategy
• Lean
• Objectives & goals
• Measuring

8. Shareholder
Customer
User

11. Benefits Costs

12. • Customer Satisfaction
• Net Promoter
• Substitutes

13. “Every sale has five basic obstacles: no
need, no money, no hurry, no desire, no
trust.”
-- Zig Ziglar

14. Connecting
to
Stakeholder
Value

15. Decision makers
Influencers
Secondary
stakeholders
• Your boss
• Your boss’ boss
• CEO
• Sales
• Marketing
• Engineering
• Customer support
• Operations
• Colleagues

16. "Geography has made us neighbors. History
has made us friends. Economics has made
us partners, and necessity has made us
allies."
-- John F. Kennedy

17. • Revenue
• Growth
• Reduce costs
• Improve efficiency
• Visibility
• Status
• Influence
• Success
• Credibility

18. "We have two ears and one mouth so that
we can listen twice as much as we speak."
-- Epictetus

19. Connecting
to
Stakeholder
Value

20. “Everyone lives by selling something.”
-- Robert Louis
Stevenson

21. • Formulate
• Structure
• Deliver

22. • Audience
• Intent
• Message

23. Source: http://blog.iqpolls.com/en/posts/460-attention-span-your-chance-to-keep-your-audience-interested

24. Source: http://blog.iqpolls.com/en/posts/460-attention-span-your-chance-to-keep-your-audience-interested

27. “A mediocre idea that generates enthusiasm
will go further than a great idea that inspires
no one.”
-- Mary Kay Ash

28. Connecting
to
Stakeholder
Value

29. Business Model
Generation
Alex Osterwalder
Ash Maurya
leanstack.com
Running Lean
Guide to Presentations
Mary Munter, Lynn
Russell
Porter’s Five Forces
Michael Porter

30. https://www.linkedin.com/in/jonathanberg2