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Music - Revolution
WHY WE NEED PROCESS TODAY LIKE 
NEVER BEFORE
THE BOY AND THE BIG TRIP
WE LIVE WITH A 
CHALLENGING LEGACY
THE INDUSTRIAL REVOLUTION
A SCOTSMAN
A PIN FACTORY
THE DIVISION OF LABOUR
BUT…WHO WORKS IN A PIN FACTORY?
WE DO...AND WE DON'T...
NEW 
ROLES IN 
INCREASED 
COMPLEXITY 
SHOCK!
COMPLEXITY IS THE FIRST 
COMPETITOR
RESHUFFLING ROLES ONLY 
MOVES THE PROBLEM
REWORK
DELAYS
THE CUSTOMER SUFFERS
8877%% 
THE GOLDEN AGE IS OVER
A RE-LEVELLING IS UNDERWAY
TECHNOLOGY IS THE LEVELLER
A LEVEL PLAYING FIELD
THE TROUBLE WITH BATTLESHIPS
THOSE DAMN DINGHIES
ACORNS & OAK TREES
UNPRECEDENTED COMPETITION
AN AGE OF CUSTOMER POWER
THOSE YOUNG WHIPPERSNAPPERS
87% STARTS TO LOOK GOOD!
““TTHHEE DDIIVVIISSIIOONN 
OOFF LLAABBOOUURR && 
CCUUSSTTOOMMEERR 
CCEENNTTRRIICCIITTYY AARREE 
PPEERRPPEETTUUAALLLLYY 
AATT OODDDDSS”” -- MMee
CONVEYOR BELT THINKING
START THINKING HORIZONTAL
NOTHING CAN BE SAID TO BE CERTAIN 
EXCEPT DEATH AND TAXES
INVEST IN PROCESS GLUE
FLEXIBLE GLUE
FASTER TO MARKET
BALANCE THE AUTOMATION SEESAW
WWEE MMUUSSTT MMOOVVEE 
FFRROOMM 
IINNDDUUSSTTRRIIAALL 
RREEVVOOLLUUTTIIOONN TTOO 
CCUUSSTTOOMMEERR 
RREEVVOOLLUUTTIIOONN
CUSTOMERS AT HARM’S LENGTH
THE CUSTOMER EXPERIENCE DOES 
NOT START WITHIN YOUR WALLS
TOTAL CUSTOMER ALIGNMENT
THE PROCESS & THE CUSTOMER 
EXPERIENCE MUST BE ONE
RUTHLESSLY CUT A PATH TO THE 
CUSTOMER
TAKE OFF THE BLINKERS
THERE IS NO TxRxxY CAN’T
DON’T LIMIT THINKING
LIMITATIONS 
KILL 
INNOVATIONS
WEAR MANY CUSTOMER HATS
THINK BIG, ACT SMALL
YOU GET WHAT YOU NICHE FOR 
AND YOU’RE ALWAYS NICHING
SEEK THE POWER OF SCALE WITH 
NICHE PERSONALISATION
BBUUSSIINNEESSSS 
PPRROOCCEESSSS 
IISS AANN 
AAUUTTHHEENNTTIICC 
VVOOIICCEE TTHHAATT 
SSAAYYSS WWHHAATT 
BBUUSSIINNEESSSS 
WWEE AARREE IINN
ACTIONS SPEAK 
LOUDER THAN MARKETING
TODAY ANYONE IS YOUR 
JUDGE AND JURY
SO WE NEED TO SPEAK 
CUSTOMER EXPERIENCE
THEY BUY MORE FROM YOU
THEY WON’T LEAVE YOU
THEY RECOMMEND YOU
IT’S A LOT LIKE BEING IN LOVE
QUESTIONS
LLEEAAVVEE AA 
BBUUSSIINNEESSSS 
CCAARRDD TTOO 
RREECCEEIIVVEE YYOOUURR 
FFRREEEE CCOOPPYY 
COMING SOON
ASK US HOW TO TRANSFORM YOUR 
BUSINESS IN 2 DAYS!

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