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Y#58 January 1, 2017
Window for action loving
PROFESSIONALS
Coaching Learning Advancing Sharpening Smartening ©
Advt.Pages25
Join the
momentum
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A2Z of Social
Media Action Tips
3-11
Social Media Post
And Content
Ideas
12-
23
Social Media
Quotes
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Dear Readers!
Are we getting social or distancing
ourselves from each other with advent
of social media technologies and
tools?
This is a perennial debate, fought
more vigorously over the social media!
This is a boon or a pain depending on
how young do you feel at heart.
Whatever could be the minus points,
social media has a pivotal role in
bringing about change in the mindset
and actions of people.
All depends upon the positive actions
we use it for.
If you are slow on jumping on to the
bandwagon, you still are not too late.
Leave apprehensions and get on. Ynot!
Cheers,
Rajiv Khurana
Editor
rajiv@rajivkhurana.com
9810211256
Y#58 January 1, 2017
Window for action loving
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Y#58 January 1, 2017
Window for action loving
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Extracts from the eBook
Personal Branding – Social Media – A2Z Action Tips – Rajiv Khurana
Download from www.thepersonnellab.com
Y#58 January 1, 2017
Window for action loving
PROFESSIONALS
4
Extracts from the eBook
Personal Branding – Social Media – A2Z Action Tips – Rajiv Khurana
Download from www.thepersonnellab.com
Y#58 January 1, 2017
Window for action loving
PROFESSIONALS
5
Extracts from the eBook
Personal Branding – Social Media – A2Z Action Tips – Rajiv Khurana
Download from www.thepersonnellab.com
Y#58 January 1, 2017
Window for action loving
PROFESSIONALS
6
Extracts from the eBook
Personal Branding – Social Media – A2Z Action Tips – Rajiv Khurana
Download from www.thepersonnellab.com
Y#58 January 1, 2017
Window for action loving
PROFESSIONALS
7
Extracts from the eBook
Personal Branding – Social Media – A2Z Action Tips – Rajiv Khurana
Download from www.thepersonnellab.com
Y#58 January 1, 2017
Window for action loving
PROFESSIONALS
8
Extracts from the eBook
Personal Branding – Social Media – A2Z Action Tips – Rajiv Khurana
Download from www.thepersonnellab.com
Y#58 January 1, 2017
Window for action loving
PROFESSIONALS
9
Extracts from the eBook
Personal Branding – Social Media – A2Z Action Tips – Rajiv Khurana
Download from www.thepersonnellab.com
Y#58 January 1, 2017
Window for action loving
PROFESSIONALS
10
Extracts from the eBook
Personal Branding – Social Media – A2Z Action Tips – Rajiv Khurana
Download from www.thepersonnellab.com
Y#58 January 1, 2017
Window for action loving
PROFESSIONALS
11
Extracts from the eBook
Personal Branding – Social Media – A2Z Action Tips – Rajiv Khurana
Download from www.thepersonnellab.com
Y#58 January 1, 2017
Window for action loving
PROFESSIONALS
12
Educational Content
1. Tips: Lend a helping hand to your audience members.
Give them tips they can use to up work performance or
better understand their industry.
2. Breaking News: Act a news source, sharing niche- and
sector-specific stories. Setting up Google Alerts for
keywords is your first step.
3. Opinion Pieces: Share opinion articles from thought
leaders about breaking news, giving your followers a
deeper understanding of key issues.
4. Industry Research: Dig deep into academic journals and
research organizations’ archives to find relevant research.
It doesn’t always have to be new – some research doesn’t
get the imm1ediate publicity it deserves.
5. Twitter Chats: Run or participate in a Twitter chat. It’ll
help show off your knowledge and build relationships with
social leaders in your sector.
6. Twitter Debates: Keep them civil, and debates over
Twitter can yield the same benefits as chats – building
relationships and demonstrating expertise.
7. Helpful Content Excerpts: Tease your audience’s
curiosity by sharing informative passages or statistics from
your website copy or content.
8. New Blog Posts: Link to a post you’ve just published so
your readers can avoid regularly refreshing your blog. To
fight low reach numbers, share it a few times.
9. Recycled Blog Posts: Reshare older posts, especially if
you think they warrant more attention than they first
received.
10. Popular Blog Posts: Send out links to your most
popular pieces, further boosting unique page views and
engagement metrics.
SocialMediaPost
AndContentIdeas
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11. Guest Posts: Promote yourself and your connections
by sharing guest posts you’ve written for their site, and
vice-versa. Guest posting on well-known domains can help
establish you as a thought-leader.
12. Interview-Based Posts: Tag your sources when you
post articles based on in-depth interviews you’ve had with
them. They’ll likely reshare, driving clicks and
engagement.
13. Evergreen Content: Don’t hesitate to share this type of
content occasionally. For those who are curious,
evergreen content gives data and advice that stays
relevant long after publication.
14. Podcasts: Link to original podcasts or your favourite
industry-related ones. Listening is often a welcomed break
from constant reading.
15. Case Studies: Go in-depth with the content you create
and share, giving followers detailed examples of best
practices and intriguing campaigns.
16. e-Books: Promote e-books if you notice longer pieces
of content earn higher engagement numbers. As part of a
campaign, they can be behind opt-in forms.
17. Educational Article Compilations: Collect informative
articles and present them in a single page for your
followers’ convenience using paper.li. Tag and credit the
authors.
18. Links to Helpful Articles from Leading Blogs: Post
articles from authoritative industry domains, linking or
introducing your audience to a dependable content
source.
19. Links to Informative Resources: Point people toward
helpful resources, such as free online courses.
20. Links to Tools: Post about tools, digital or physical, that
can help followers improve their workflow or build a
greater industry understanding.
SocialMediaPost
AndContentIdeas
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21. Links to Services: Post about services, such as software
programs, the same way you post about tools. As long as
they’re relevant to your audience’s pain points, they
should be appreciated.
22. Reviews of Tools and Services: Go a step beyond
linking to tools and services. Write comprehensive reviews
to help members of your market make a decision.
23. Influencer Conversations: Reach out to influencers for
a chat, asking questions your market wants answered.
Keep in mind, not all influencers will respond.
24. Links to Google+, LinkedIn and Facebook Groups and
Communities: Send followers toward online communities
that are helpful and open for discussions.
25. Links to Informative Blog Comments: Highlight
comments on your blog that add to your points, tagging
and thanking the people who wrote them. Your reach will
grow as they share your posts.
26. FAQ Answers: Answer questions that bug your
audience with a quick comment or link to a detailed
explanation. Reach out to specific fans who want help.
27. Post Series: Run a collection of related posts over a set
period to keep followers tuned into your major social
accounts. You can, for example, do this to promote a new
group of content pieces.
28. Recurring Weekly Posts: Create posts under a common
theme to share at the same time each week. Complement
them with a catchy hashtag.
29. Weekly Round-Ups: Reshare the week’s most
successful content each Friday, giving users who didn’t see
your best posts another chance to click and engage.
30. Event Posts: Amplify events by tweeting major
announcements and sharing insights from panel
discussions and informative conversations. Tag those who
took part to boost the odds of resharing.
SocialMediaPost
AndContentIdeas
Y#58 January 1, 2017
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31. Live Tweets: Tweet in real time when you’re at
industry get-togethers and conferences, giving those who
couldn’t attend virtual front-row seats.
32. Tutorials: Explain how to get the most out of a difficult
or little-known product.
33. Industry Predictions: Be bold and predict what the
future of your industry entails. Interact with those who
respond to keep the conversation going and engagement
rising.
34. Email Shares: Highlight informative parts of your latest
email blasts, reaching those who aren’t subscribed and
potentially growing your contact list.
35. Top Lists: Let followers know about your top five blogs,
products or resources to build a conversation around
them.
36. Myth Busts: Tackle a myth that haunts your niche. Do
it in a blog post or appeal to people’s curiosity by writing a
bold tweet to trigger a discussion.
Visual Content
37. Trend/Hashtag Visualizations: Use a social trend and
campaign tracking tool to create charts and timelines that
show a hashtag’s growth.
Keyhole - Top 25 Social Media Analytics Tools
38. Data Visualizations: Forget writing copy about data.
Instead, make a graph to show statistical breakdowns
that’ll make your followers stop scrolling.
39.Infographics: Illustrate a set of statistics by creating an
infographic. Easy to scan and understand, a good
infographic uses relating sets of data and lists sources.
40. Quotes: Bolster a powerful quote by using an easy-to-
read typeface on an applicable background, catching
audience members’ eyes.
SocialMediaPost
AndContentIdeas
Y#58 January 1, 2017
Window for action loving
PROFESSIONALS
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41. Fan Photos: Take the social in social media seriously.
As you reach out to fans, acknowledge their content by
sharing their industry-related photos.
42. Memes/Image Macros: Leverage content that’s
inherently popular, adding original captions your audience
will appreciate.
43. Cat Pictures (We’re Serious): Don’t underestimate the
engagement power of a cute cat pic with a funny caption.
Haven’t you heard of I Can Has Cheezburger?
44. Comic Strips: Show your appreciation for the work of
comic artists in your niche by sharing their art. Credit
them when possible to engage with them and build
relationships.
45. Motivational Images: Demonstrate you understand
industry-specific problems by posting images encouraging
users to overcome common challenges. But try your best
to avoid cliche shots, like a guy standing triumphantly on a
mountaintop.
46. Collages: Edit photos together to recap an event or
illustrate an industry trend. Collages are usually a mix of
original photos and ones from your followers.
47. Pin Boards: Share your Pin Boards to not only engage
followers, but encourage them to follow you on Pinterest.
48. GIFs: Use a GIF-maker to creating short looping clips,
either with the original text in tact or original copy that
relates closer to your audience.
49. Vintage Shots: Relive some classic industry moments
with your followers. In the marketing industry? Share a
picture of a marketing conference in the ‘60s.
50. Vine Clips: Pack information into a six-second
repeating clip, giving your audience an interesting opinion
or statistic.
SocialMediaPost
AndContentIdeas
Y#58 January 1, 2017
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51. Periscope Feeds: Take live-tweeting to a new level by
using Periscope – a Twitter app to share live streams.
52. YouTube Videos: Embed original or curated YouTube
clips in your posts to get your audience talking. According
to research from Twitter, tweets with videos earn 2.5
times more replies.
53. SlideShare Presentations: Create a picture-heavy
presentation bolstered by interesting facts to share on
your social platforms. A SlideShare presentation can act as
an alternative – or addition – to a blog post.
54. Customers Using Your Product: Snap a picture of a
customer using your product, tagging them to encourage
shares and replies.
55. Action Shots of Your Product: Demonstrate ways to
use your product through clear pictures or quick tutorial
clips.
56. Brand-Themed Images: Share images that encapsulate
your brand. Nike sets an example to follow, using pictures
of athletes training in the company’s apparel.
Interactive Posts
57. Polls: Get your followers thinking by posting a poll
related to an industry or company issue. Doing so also
shows you value their opinions.
58. Questions: Ask simple questions about how your
products can improve, what to include in upcoming
events, and more. Spur conversation by replying to
answers.
59. Votes: Encourage users to pick between their favourite
products, tools and anything else applicable in your niche.
A vote can be set up in a poll or a round-robin tournament
if there are more than a handful of choices.
60. This or That Games: Get to know your market. Do they
use a Mac or PC? Prefer winter or summer? Use Twitter or
Facebook more often?
SocialMediaPost
AndContentIdeas
Y#58 January 1, 2017
Window for action loving
PROFESSIONALS
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61. Two Facts and a Lie Games: Test your audience’s
knowledge. Tell two facts and a lie about your brand or
industry, asking followers to spot the fib. It can involve a
prize.
62. Caption This Photos: Post a funny or unique image,
asking users to come up with a creative caption.
63. Prediction Games: Have some fun and make a bold
prediction. How will your industry change in 10 years?
20? Or be more casual and predict a Super Bowl winner.
64. Fill-in-the-Blank Posts: Hop onto your favourite
social platform and get followers to fill in a blank. For
example, I use Keyhole every day to ______.
65. Reddit Threads: Start or stumble upon a Reddit
thread with some interesting facts? Share the link with
your followers to get them talking.
66. Quora Threads: Find a discussion about an industry
issue and point your audience toward it.
67. Requests for Content Ideas: Add some depth to
your blog or website by asking followers for content
ideas that address their pain points.
68. Public Responses to Comments: Highlight an
interesting comment you received by responding
publicly to it. On Twitter, this can be done by putting a
period in front of the commenter’s handle.
69. Opinions on Public Posts: Find an intriguing post not
directed at you and share it along with your opinion. On
Twitter, this can be done by simultaneously retweeting
and commenting.
70. Conversation Screenshots: Get permission from the
users who were involved, and post screenshots of funny
or helpful conversations you had.
SocialMediaPost
AndContentIdeas
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71. Contests: Catch your audience’s attention by holding a
contest for a sample or extended trial of your product. It
can involve sharing pictures, commenting or following
you.
72. Q&A Sessions: Engage your fans by holding a question
and answer session on Twitter. You’re not only likely to
build a greater following, but drive traffic to your website
by sharing a few applicable links.
73. Webinars/Google Hangouts: Get to know your market
by (sort of) meeting them face-to-face. Hold online
seminars or discussions to share advice or discuss
important issues in your sector.
Light-Hearted Ideas
74. Funny and Relevant Ads: Had a laugh at a commercial
involving your industry? Your followers probably would,
too.
75. Book Recommendations: Find a book to recommend
that can help others perform better at work or
understand a new topic.
76. TV and Movie Recommendations: Catch a little-known
flick or program? Tweet about it. Someone might enjoy it,
and the people who do will appreciate your taste.
77. Documentary Recommendations: Mention
documentaries to followers, especially if you have a sense
of their personal interests.1
78. Playlists: Share your favourite worktime playlist. Some
people are more productive with music in the
background.
79. Gift Ideas: Suggest holiday gifts for your follower
personas. If your market is partly made up of gamers, list
the season’s best titles and their prices.
80. Jokes and Puns: Act with tact, and it doesn’t always
hurt to crack a joke or make a pun. After all, some of the
biggest presences on social media are comedy accounts.
SocialMediaPost
AndContentIdeas
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81. Anecdotes: Post brief stories you feel your audience
would appreciate. Whether they have a lesson to them or
are just for laughs, well-written anecdotes will likely earn
engagement.
82. Contributions to Trends and Hashtags: Jump into a
trending hashtag with a comment that reflects your
brand. Just make sure you understand the hashtag’s
context.
83. Region-Specific Holiday Posts: Have fans and clients
across the globe? Keep a calendar of each country’s major
holidays and make celebratory posts according to their
timezones.
84. Fictional Holiday Posts: Enjoy made-up holidays, too.
As many Tolkien fanatics know, March 25 marks the day
Gollum fell into Orodruin’s lava, destroying the One Ring.
120 Social Media Post and Content Ideas - Fictional
Holiday Posts Gollum LOTR
85. Little-Known Company Facts: Post a piece of company
history not many people know about.
Humanizing Content
86. #TBT Memories: Share pictures of your team or office
when your brand was in its earlier stages.
87. A Day in the Life Posts: Speak from the perspective of
someone with an integral role in your industry, going over
a typical day’s events. These posts are meant to be
relatable and have a touch of humor.
88. Behind-the-Scene Looks: Give your fans a glance at
what goes on in your office, usually before unveiling an
update, new product or other type of launch.
89. Desk Shares: Snap a picture of your desk – or a team
member’s, with their permission – after a busy day. Again,
people should relate to the items they see.
90. Workplace Shares: Take shots of your office, giving
followers a better idea of your team and environment.
SocialMediaPost
AndContentIdeas
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91. Team Activity Shares: Go out for lunch with your
team? Share a picture of your meal. Unless you’re already
part of the industry, food can tap you into a whole new
audience.
92. Recruitment Posts: Advertise new positions on social
media. Your perfect recruit may already be following you.
Plus, your reach will grow as fans share the opening.
93. Posts Welcoming New Employees: Let the social
media world know you have a new team member. Include
a pic along with a brief welcome message.
94. Employee Profiles: Give followers an occasional
snapshot of a colleague, writing a brief profile involving
their position and interests.
95. Happy Birthday! Posts: Celebrate a team member’s
annual milestone by congratulating them through a social
post. Feel free to include a cake picture.
96. Posts About What’s on Your Mind: Take a minute to
share opinions about industry news or issues, or just
about passing thoughts your audience might appreciate.
97. Clips of Your Company Leader: Record and share parts
of a speech or meeting, helping put a clear face to the
brains behind your operation.
98. Company Milestone Celebrations: Notify your
followers once you hit a milestone. Get a certain amount
of clients? Been in business for a decade? Post away.
99. Twitter Takeovers: Take a brief break as community
manager to let another team member – preferably in a
role not related to marketing or communication – interact
with your audience. They can answer questions, talk
about their role and post content that has a different
focus.
Publicity Posts
100. Reviews: Don’t be shy to share glowing customer
reviews of your products. Social proof is important in the
decision-making process and can spark a conversation.
SocialMediaPost
AndContentIdeas
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101. Testimonials: Ask for testimonials from fans and
partners, tagging them when you share the content.
Unlike reviews, testimonials can focus more on working
with your company as a whole rather than your individual
products or services.
102. Influencer Posts: Partner with influencers to
demonstrate your products’ abilities. Their social clout
can go a long way in increasing engagement, website
traffic and more.
103. Campaign Landing Pages: Run a campaign and link to
the landing page with an enticing call-to-action (CTA). You
may not generate many likes or replies, but this time
you’re aiming for clicks.
104. Company-Specific News: Make social waves when
your brand announces a new development, such as an
upcoming product or large expansion.
105. News Your Brand’s Involved In: Share news articles
that mention your brand, as well as stories that include a
team member as an expert source.
106. Awards and Accolades: Spread word of your
accomplishments and build industry authority by posting
about your awards and accolades.
107. Sneak Peeks: Tease an upcoming product or service
by sharing clips of it in action, getting your audience
talking about its features.
108. Deal Promotions: Post about upcoming deals and
promotions exclusive to your social media fans. If the
sale’s enticing enough, your follower count will rise.
109. Coupon Codes: Share this spin on the above entry if
your brand has an ecommerce site. Word of the code
should spread if the deal’s worth it.
110. Flash Sale Announcements: Promote a sudden sale,
simultaneously driving website traffic and pushing certain
products.
SocialMediaPost
AndContentIdeas
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111. Links to Your Other Social Profiles: Link to your
brand’s other social profiles occasionally. If followers
engage with you on one platform, they’re likely to do so
on another.
112. Customer Interviews: Ask questions to dedicated
customers and share the responses on social media. For a
promotional angle, the answers should cover their long-
lasting relationship with your brand.
113. Creative Aspects of Your Brand: Show unexpected
ways your products or services can be used, encouraging
fans to share others.
114. Rival comparisons: Demonstrate how you stack up
against a competitor. This works well as an infographic
that compares and contrasts features.
115. Sponsored Posts: Boost your posts if you can’t hit
your target engagement numbers. It’s not out of the
ordinary – Twitter and Facebook have engagement rates
less than 0.1%, according to Forrester Research.
Shout-Outs
116. Direct followers toward accounts that share
interesting tidbits as a way to acknowledge their hard
work.
117. Fan of Week Posts: Draw attention to a new fan each
week who regularly interacts with you, helping refer
traffic to their websites and social profiles.
118. Partner Spotlights: Show your partners you care.
Profile them in occasional posts, explaining how they may
be of use to audience members.
119. Local Business Acknowledgments: Lend a hand to
small businesses in your area by giving a social shout-out.
Maybe they share office space with you or cater your
events. Either way, show them you care.
120. Posts Thanking Your Followers: Thank your fans for
engaging and keeping up with you. Not much would be
possible without them!
SocialMediaPost
AndContentIdeas
Source:http://keyhole.co/blog/120-social-media-post-and-content-ideas/
Y#58 January 1, 2017
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24
It takes
discipline
not to let
social
media
steal your
time.
-Alexis
Ohanian
If your music is great, you will
have fans, not because you
have spent time chatting on
social media.
- Bryan Adams
There are a lot of pros and cons
about social media; it's just
how you choose to handle it
and how you have to be
prepared for the negatives as
well.
-Aubrey Peeples
Social media is the
ultimate equalizer. It
gives a voice and a
platform to anyone
willing to engage.
-Amy Jo Martin
Social media is not about the
exploitation of technology but
service to community.
-Simon Mainwaring
Y#58 January 1, 2017
Window for action loving
PROFESSIONALS
©Coaching Learning Advancing Sharpening Smartening
Make
Your
SMART
People
SMARTER
Periodic learning investments
do wonders to people and
business. Take your people to a
new orbit of awareness and
equip them with SMART skills
they need. Start catapulting
your business to the level next.
Each programme shall be
tailor-made to your
organization’s specifications
and nuances. You are
different. Your programme
should be different too.
Call us for a dialogue.
+91 9810211256
+91 9013698960
rajiv@rajivkhurana.com
Sharpening Business
Presentations
Multimedia Usage in
Training
Accelerating
Innovativeness
Reaping High
Performance through
Coaching &
Mentoring
Team playing and
Leading
Enhancing Personal
Effectiveness
Rejuvenating Digital
Presence & Personal
Branding
S
M
A
R
T
E
R
Y#58 January 1, 2017
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 Family
Business
Mentoring
 Mentoring YES
– Young
Entrepreneurs
for Success
 Career
Mentoring
9810211256, 9013698960
rajiv@rajivkhurana.com
http://in.linkedin.com/in/rajivkhurana
Y#58 January 1, 2017
Window for action loving
PROFESSIONALS
Family business
Mentoring
by
Rajiv
Khurana
International
Management
Consultant & Trainer,
Venture Mentor,
Executive Coach,
Social Entrepreneur,
Well published
writer…
Family ventures in India serve as the backbone of
the economy. Name any field of business or social
initiative, and families in India would have played a
pivotal role.
Family businesses have their own unique style and
culture which keep evolving over the time. Market
opportunities have been expanding globally;
technology has been helping in the need and speed
of delivery and the social and family milieu has
created new dimensions in control and decision-
making power-centres, besides the newer
generation aspiring for new avenues or seeking a
higher and faster stake in the enterprise.
Complexities have been rising and so has the
commitment to succeed.
Globally, businesses are seeking professional
MENTORS for advice, strength and support. In
India, highly aware families have followed suit.
Some are gearing up, while a large number still live
in the comfortable bliss of ignorance.
You too can easily reach out to a MENTOR
if you identify your family business with any of
these illustrative needs:
1/3
Y#58 January 1, 2017
Window for action loving
PROFESSIONALS
Family business
Mentoring
by
Rajiv
Khurana You want your business to move
into a new orbit of expansion and
excellence
 You are bored with a nominal
arithmetic progression of growth
and wish to transform to a
dynamic, geometric progression
 You are facing some immediate
issues and need a fresh,
independent perspective
 You need a fresh look at your
vision, mission, values and goals
 You want your business to raise its
standards and performance bar
 You desire a rational alignment of
all family members and senior
executives vis-à-vis your goals and
overall direction.
 You desire to identify and/or
strengthen your competitive edge
 You wish to strengthen the work
culture and change the customer
and people-outlook of your
business
 You need a sounding board for
your ideas
 You wish someone could
challenge your assumptions and
preparedness
 You need support to refine the
Knowledge, Skills, Attitudes and
Work Habits within the family and
senior employees
2/3
Y#58 January 1, 2017
Window for action loving
PROFESSIONALS
Family business
Mentoring
by
Rajiv
Khurana
 You need help in the right
induction of family
youngsters
 You need support for the
grooming and mentoring of
family youngsters to refine
their experience and skills as
they get ready for
responsible leadership roles
 You wish to create a
smoother business
succession plan for the next
generation to take over
 You need help in conciliation,
reduction or resolution of
cross-generation friction
 You want to improve the
leadership and managerial
abilities of the family and the
team
 You desire a good blending
with your partners and all
other stakeholders
 You need more time for
yourself and desire to
decentralize and move into
an advisory role
 You dream to be known as an
institution builder instead of
remaining a business
sustainer
Your choice could be any or
many of the above.
Professional MENTORING can
help your business achieve
your aspirations.
Let’s talk it out.
Fix an appointment for a
no-commitment dialogue with
RAJIV KHURANA at our office.
9810211256, 9013698960
rajiv@rajivkhurana.com
http://in.linkedin.com/in/rajivkhurana 3/3
Y#58 January 1, 2017
Window for action loving
PROFESSIONALS
MENTORING
Young
Entrepreneurs
Success
YES
for
Imagine Sachin Tendulkar or Virat Kohli
without a Coach or a Mentor! Parents,
friends and well meaning relatives could
not have put them on the right path for
pursuing greatness.
We all need a coach, a mentor, a guide, a
facilitator, a reflector, a listener, a
professional friend or an advisor.
The earlier the better!
Make sure that the person is competent
and accomplished to help you succeed in
personal and professional situations. Your
well mentored moves can ease your
pursuits through cumbersome challenges
of clarity and the complex maze of
competence, commitment and creative
results.
Get set to
• Cultivate your skills for a stronger
personality and leadership in your
entrepreneurial journey.
• Strengthen your functional and
process proficiency.
• Dream Bigger. Achieve Higher.
Mentoring by Rajiv Khurana is customized
to your personal needs and time flexibility.
Fix your appointment for a 30 minute no-
commitment dialogue at our office.
9810211256, 9013698960
rajiv@rajivkhurana.com
http://in.linkedin.com/in/rajivkhurana
For Young
Entrepreneurs:
 New in business
 Starting a new
business
 Settling into their
family business
 Wanting to do better
in business
International
Management
Consultant & Trainer,
Venture Mentor,
Executive Coach,
Social Entrepreneur,
Well published
writer…
Y#58 January 1, 2017
Window for action loving
PROFESSIONALS
CAREER MENTORING
C
Confusion: Choices,
Entry to Exit, Options,
Mid-career blues,
Personal branding, Digital
presence…
A
Acquisition: From
employability to
advancement -
Knowledge, Skills,
Attitude, Habits,
Behaviour, Certifications,
Courses…
R
Route-map: Goal clarity,
Milestones, Personal-
action dashboard…
E
Engagement: Role
clarity, Balancing and
aligning with
organisational needs,
Strengthening Team and
Leadership roles, Pacing
the performance relays…
E
Excitement: Enhancing
intrinsic motivation,
Energising challenges,
Experimenting with
multiple avenues…
R
Relationships: Intra and
Inter-teams Seniors,
Networking, Work-life
balancing…
©Rajiv Khurana
Why
Career
mentoring?
by Rajiv Khurana
We choose our career.
Our career makes us.
Our journey through different
checkpoints is full of
Compulsions
Ambiguity and
Re-prioritizing, yet
Enthusiasm
Enlightenment and
Rejuvenation.
How are you sailing through?
How often do you feel the need
for a coach, a mentor, a guide, a
facilitator, a reflector, a listener,
a professional friend or an
advisor?
Considering the appointment of
your MENTOR to be the job of
your boss or the company alone
is letting them take charge of
your career.
You have the highest stake in
your career. You decide.
Help for short-term clarity to
long-term course correction is
just a meeting away.
Send an email answering, ”Why
do I need a MENTOR?”, and we
may invite you for a 30 minute,
no-commitment dialogue at our
office.
9810211256, 9013698960
rajiv@rajivkhurana.com
http://in.linkedin.com/in/rajivkhurana
International
Management
Consultant & Trainer,
Venture Mentor,
Executive Coach,
Social Entrepreneur,
Well published
writer…

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Ymag58 - Window for Action Loving Professionals

  • 1. Y#58 January 1, 2017 Window for action loving PROFESSIONALS Coaching Learning Advancing Sharpening Smartening © Advt.Pages25 Join the momentum 2 A2Z of Social Media Action Tips 3-11 Social Media Post And Content Ideas 12- 23 Social Media Quotes 24 Advt 25- 31 Dear Readers! Are we getting social or distancing ourselves from each other with advent of social media technologies and tools? This is a perennial debate, fought more vigorously over the social media! This is a boon or a pain depending on how young do you feel at heart. Whatever could be the minus points, social media has a pivotal role in bringing about change in the mindset and actions of people. All depends upon the positive actions we use it for. If you are slow on jumping on to the bandwagon, you still are not too late. Leave apprehensions and get on. Ynot! Cheers, Rajiv Khurana Editor rajiv@rajivkhurana.com 9810211256
  • 2. Y#58 January 1, 2017 Window for action loving PROFESSIONALS 2 We focus on ABCDE – Academia, Business, Consulting, Development and Entrepreneurship domains through a wide spectrum of Individual and Institutional Consulting Capability in Management, Technical, Legal and Healthcare. We facilitate: Ideating and Researching for Impact Capability Building in Consulting Promoting Consulting Opportunities Inclusiveness through CSR and PSR www.icpi.in Join the momentum… Education: Create awareness amongst the masses about Lung health and the factors which promote/ destroy it. Research: Futuristic community and laboratory based research. Clinical Care: Set up state of the art apex centres in India for providing “Complete Affordable Lung Care to All” www.lcf.org.in
  • 3. Y#58 January 1, 2017 Window for action loving PROFESSIONALS 3 Extracts from the eBook Personal Branding – Social Media – A2Z Action Tips – Rajiv Khurana Download from www.thepersonnellab.com
  • 4. Y#58 January 1, 2017 Window for action loving PROFESSIONALS 4 Extracts from the eBook Personal Branding – Social Media – A2Z Action Tips – Rajiv Khurana Download from www.thepersonnellab.com
  • 5. Y#58 January 1, 2017 Window for action loving PROFESSIONALS 5 Extracts from the eBook Personal Branding – Social Media – A2Z Action Tips – Rajiv Khurana Download from www.thepersonnellab.com
  • 6. Y#58 January 1, 2017 Window for action loving PROFESSIONALS 6 Extracts from the eBook Personal Branding – Social Media – A2Z Action Tips – Rajiv Khurana Download from www.thepersonnellab.com
  • 7. Y#58 January 1, 2017 Window for action loving PROFESSIONALS 7 Extracts from the eBook Personal Branding – Social Media – A2Z Action Tips – Rajiv Khurana Download from www.thepersonnellab.com
  • 8. Y#58 January 1, 2017 Window for action loving PROFESSIONALS 8 Extracts from the eBook Personal Branding – Social Media – A2Z Action Tips – Rajiv Khurana Download from www.thepersonnellab.com
  • 9. Y#58 January 1, 2017 Window for action loving PROFESSIONALS 9 Extracts from the eBook Personal Branding – Social Media – A2Z Action Tips – Rajiv Khurana Download from www.thepersonnellab.com
  • 10. Y#58 January 1, 2017 Window for action loving PROFESSIONALS 10 Extracts from the eBook Personal Branding – Social Media – A2Z Action Tips – Rajiv Khurana Download from www.thepersonnellab.com
  • 11. Y#58 January 1, 2017 Window for action loving PROFESSIONALS 11 Extracts from the eBook Personal Branding – Social Media – A2Z Action Tips – Rajiv Khurana Download from www.thepersonnellab.com
  • 12. Y#58 January 1, 2017 Window for action loving PROFESSIONALS 12 Educational Content 1. Tips: Lend a helping hand to your audience members. Give them tips they can use to up work performance or better understand their industry. 2. Breaking News: Act a news source, sharing niche- and sector-specific stories. Setting up Google Alerts for keywords is your first step. 3. Opinion Pieces: Share opinion articles from thought leaders about breaking news, giving your followers a deeper understanding of key issues. 4. Industry Research: Dig deep into academic journals and research organizations’ archives to find relevant research. It doesn’t always have to be new – some research doesn’t get the imm1ediate publicity it deserves. 5. Twitter Chats: Run or participate in a Twitter chat. It’ll help show off your knowledge and build relationships with social leaders in your sector. 6. Twitter Debates: Keep them civil, and debates over Twitter can yield the same benefits as chats – building relationships and demonstrating expertise. 7. Helpful Content Excerpts: Tease your audience’s curiosity by sharing informative passages or statistics from your website copy or content. 8. New Blog Posts: Link to a post you’ve just published so your readers can avoid regularly refreshing your blog. To fight low reach numbers, share it a few times. 9. Recycled Blog Posts: Reshare older posts, especially if you think they warrant more attention than they first received. 10. Popular Blog Posts: Send out links to your most popular pieces, further boosting unique page views and engagement metrics. SocialMediaPost AndContentIdeas
  • 13. Y#58 January 1, 2017 Window for action loving PROFESSIONALS 13 11. Guest Posts: Promote yourself and your connections by sharing guest posts you’ve written for their site, and vice-versa. Guest posting on well-known domains can help establish you as a thought-leader. 12. Interview-Based Posts: Tag your sources when you post articles based on in-depth interviews you’ve had with them. They’ll likely reshare, driving clicks and engagement. 13. Evergreen Content: Don’t hesitate to share this type of content occasionally. For those who are curious, evergreen content gives data and advice that stays relevant long after publication. 14. Podcasts: Link to original podcasts or your favourite industry-related ones. Listening is often a welcomed break from constant reading. 15. Case Studies: Go in-depth with the content you create and share, giving followers detailed examples of best practices and intriguing campaigns. 16. e-Books: Promote e-books if you notice longer pieces of content earn higher engagement numbers. As part of a campaign, they can be behind opt-in forms. 17. Educational Article Compilations: Collect informative articles and present them in a single page for your followers’ convenience using paper.li. Tag and credit the authors. 18. Links to Helpful Articles from Leading Blogs: Post articles from authoritative industry domains, linking or introducing your audience to a dependable content source. 19. Links to Informative Resources: Point people toward helpful resources, such as free online courses. 20. Links to Tools: Post about tools, digital or physical, that can help followers improve their workflow or build a greater industry understanding. SocialMediaPost AndContentIdeas
  • 14. Y#58 January 1, 2017 Window for action loving PROFESSIONALS 14 21. Links to Services: Post about services, such as software programs, the same way you post about tools. As long as they’re relevant to your audience’s pain points, they should be appreciated. 22. Reviews of Tools and Services: Go a step beyond linking to tools and services. Write comprehensive reviews to help members of your market make a decision. 23. Influencer Conversations: Reach out to influencers for a chat, asking questions your market wants answered. Keep in mind, not all influencers will respond. 24. Links to Google+, LinkedIn and Facebook Groups and Communities: Send followers toward online communities that are helpful and open for discussions. 25. Links to Informative Blog Comments: Highlight comments on your blog that add to your points, tagging and thanking the people who wrote them. Your reach will grow as they share your posts. 26. FAQ Answers: Answer questions that bug your audience with a quick comment or link to a detailed explanation. Reach out to specific fans who want help. 27. Post Series: Run a collection of related posts over a set period to keep followers tuned into your major social accounts. You can, for example, do this to promote a new group of content pieces. 28. Recurring Weekly Posts: Create posts under a common theme to share at the same time each week. Complement them with a catchy hashtag. 29. Weekly Round-Ups: Reshare the week’s most successful content each Friday, giving users who didn’t see your best posts another chance to click and engage. 30. Event Posts: Amplify events by tweeting major announcements and sharing insights from panel discussions and informative conversations. Tag those who took part to boost the odds of resharing. SocialMediaPost AndContentIdeas
  • 15. Y#58 January 1, 2017 Window for action loving PROFESSIONALS 15 31. Live Tweets: Tweet in real time when you’re at industry get-togethers and conferences, giving those who couldn’t attend virtual front-row seats. 32. Tutorials: Explain how to get the most out of a difficult or little-known product. 33. Industry Predictions: Be bold and predict what the future of your industry entails. Interact with those who respond to keep the conversation going and engagement rising. 34. Email Shares: Highlight informative parts of your latest email blasts, reaching those who aren’t subscribed and potentially growing your contact list. 35. Top Lists: Let followers know about your top five blogs, products or resources to build a conversation around them. 36. Myth Busts: Tackle a myth that haunts your niche. Do it in a blog post or appeal to people’s curiosity by writing a bold tweet to trigger a discussion. Visual Content 37. Trend/Hashtag Visualizations: Use a social trend and campaign tracking tool to create charts and timelines that show a hashtag’s growth. Keyhole - Top 25 Social Media Analytics Tools 38. Data Visualizations: Forget writing copy about data. Instead, make a graph to show statistical breakdowns that’ll make your followers stop scrolling. 39.Infographics: Illustrate a set of statistics by creating an infographic. Easy to scan and understand, a good infographic uses relating sets of data and lists sources. 40. Quotes: Bolster a powerful quote by using an easy-to- read typeface on an applicable background, catching audience members’ eyes. SocialMediaPost AndContentIdeas
  • 16. Y#58 January 1, 2017 Window for action loving PROFESSIONALS 16 41. Fan Photos: Take the social in social media seriously. As you reach out to fans, acknowledge their content by sharing their industry-related photos. 42. Memes/Image Macros: Leverage content that’s inherently popular, adding original captions your audience will appreciate. 43. Cat Pictures (We’re Serious): Don’t underestimate the engagement power of a cute cat pic with a funny caption. Haven’t you heard of I Can Has Cheezburger? 44. Comic Strips: Show your appreciation for the work of comic artists in your niche by sharing their art. Credit them when possible to engage with them and build relationships. 45. Motivational Images: Demonstrate you understand industry-specific problems by posting images encouraging users to overcome common challenges. But try your best to avoid cliche shots, like a guy standing triumphantly on a mountaintop. 46. Collages: Edit photos together to recap an event or illustrate an industry trend. Collages are usually a mix of original photos and ones from your followers. 47. Pin Boards: Share your Pin Boards to not only engage followers, but encourage them to follow you on Pinterest. 48. GIFs: Use a GIF-maker to creating short looping clips, either with the original text in tact or original copy that relates closer to your audience. 49. Vintage Shots: Relive some classic industry moments with your followers. In the marketing industry? Share a picture of a marketing conference in the ‘60s. 50. Vine Clips: Pack information into a six-second repeating clip, giving your audience an interesting opinion or statistic. SocialMediaPost AndContentIdeas
  • 17. Y#58 January 1, 2017 Window for action loving PROFESSIONALS 17 51. Periscope Feeds: Take live-tweeting to a new level by using Periscope – a Twitter app to share live streams. 52. YouTube Videos: Embed original or curated YouTube clips in your posts to get your audience talking. According to research from Twitter, tweets with videos earn 2.5 times more replies. 53. SlideShare Presentations: Create a picture-heavy presentation bolstered by interesting facts to share on your social platforms. A SlideShare presentation can act as an alternative – or addition – to a blog post. 54. Customers Using Your Product: Snap a picture of a customer using your product, tagging them to encourage shares and replies. 55. Action Shots of Your Product: Demonstrate ways to use your product through clear pictures or quick tutorial clips. 56. Brand-Themed Images: Share images that encapsulate your brand. Nike sets an example to follow, using pictures of athletes training in the company’s apparel. Interactive Posts 57. Polls: Get your followers thinking by posting a poll related to an industry or company issue. Doing so also shows you value their opinions. 58. Questions: Ask simple questions about how your products can improve, what to include in upcoming events, and more. Spur conversation by replying to answers. 59. Votes: Encourage users to pick between their favourite products, tools and anything else applicable in your niche. A vote can be set up in a poll or a round-robin tournament if there are more than a handful of choices. 60. This or That Games: Get to know your market. Do they use a Mac or PC? Prefer winter or summer? Use Twitter or Facebook more often? SocialMediaPost AndContentIdeas
  • 18. Y#58 January 1, 2017 Window for action loving PROFESSIONALS 18 61. Two Facts and a Lie Games: Test your audience’s knowledge. Tell two facts and a lie about your brand or industry, asking followers to spot the fib. It can involve a prize. 62. Caption This Photos: Post a funny or unique image, asking users to come up with a creative caption. 63. Prediction Games: Have some fun and make a bold prediction. How will your industry change in 10 years? 20? Or be more casual and predict a Super Bowl winner. 64. Fill-in-the-Blank Posts: Hop onto your favourite social platform and get followers to fill in a blank. For example, I use Keyhole every day to ______. 65. Reddit Threads: Start or stumble upon a Reddit thread with some interesting facts? Share the link with your followers to get them talking. 66. Quora Threads: Find a discussion about an industry issue and point your audience toward it. 67. Requests for Content Ideas: Add some depth to your blog or website by asking followers for content ideas that address their pain points. 68. Public Responses to Comments: Highlight an interesting comment you received by responding publicly to it. On Twitter, this can be done by putting a period in front of the commenter’s handle. 69. Opinions on Public Posts: Find an intriguing post not directed at you and share it along with your opinion. On Twitter, this can be done by simultaneously retweeting and commenting. 70. Conversation Screenshots: Get permission from the users who were involved, and post screenshots of funny or helpful conversations you had. SocialMediaPost AndContentIdeas
  • 19. Y#58 January 1, 2017 Window for action loving PROFESSIONALS 19 71. Contests: Catch your audience’s attention by holding a contest for a sample or extended trial of your product. It can involve sharing pictures, commenting or following you. 72. Q&A Sessions: Engage your fans by holding a question and answer session on Twitter. You’re not only likely to build a greater following, but drive traffic to your website by sharing a few applicable links. 73. Webinars/Google Hangouts: Get to know your market by (sort of) meeting them face-to-face. Hold online seminars or discussions to share advice or discuss important issues in your sector. Light-Hearted Ideas 74. Funny and Relevant Ads: Had a laugh at a commercial involving your industry? Your followers probably would, too. 75. Book Recommendations: Find a book to recommend that can help others perform better at work or understand a new topic. 76. TV and Movie Recommendations: Catch a little-known flick or program? Tweet about it. Someone might enjoy it, and the people who do will appreciate your taste. 77. Documentary Recommendations: Mention documentaries to followers, especially if you have a sense of their personal interests.1 78. Playlists: Share your favourite worktime playlist. Some people are more productive with music in the background. 79. Gift Ideas: Suggest holiday gifts for your follower personas. If your market is partly made up of gamers, list the season’s best titles and their prices. 80. Jokes and Puns: Act with tact, and it doesn’t always hurt to crack a joke or make a pun. After all, some of the biggest presences on social media are comedy accounts. SocialMediaPost AndContentIdeas
  • 20. Y#58 January 1, 2017 Window for action loving PROFESSIONALS 20 81. Anecdotes: Post brief stories you feel your audience would appreciate. Whether they have a lesson to them or are just for laughs, well-written anecdotes will likely earn engagement. 82. Contributions to Trends and Hashtags: Jump into a trending hashtag with a comment that reflects your brand. Just make sure you understand the hashtag’s context. 83. Region-Specific Holiday Posts: Have fans and clients across the globe? Keep a calendar of each country’s major holidays and make celebratory posts according to their timezones. 84. Fictional Holiday Posts: Enjoy made-up holidays, too. As many Tolkien fanatics know, March 25 marks the day Gollum fell into Orodruin’s lava, destroying the One Ring. 120 Social Media Post and Content Ideas - Fictional Holiday Posts Gollum LOTR 85. Little-Known Company Facts: Post a piece of company history not many people know about. Humanizing Content 86. #TBT Memories: Share pictures of your team or office when your brand was in its earlier stages. 87. A Day in the Life Posts: Speak from the perspective of someone with an integral role in your industry, going over a typical day’s events. These posts are meant to be relatable and have a touch of humor. 88. Behind-the-Scene Looks: Give your fans a glance at what goes on in your office, usually before unveiling an update, new product or other type of launch. 89. Desk Shares: Snap a picture of your desk – or a team member’s, with their permission – after a busy day. Again, people should relate to the items they see. 90. Workplace Shares: Take shots of your office, giving followers a better idea of your team and environment. SocialMediaPost AndContentIdeas
  • 21. Y#58 January 1, 2017 Window for action loving PROFESSIONALS 21 91. Team Activity Shares: Go out for lunch with your team? Share a picture of your meal. Unless you’re already part of the industry, food can tap you into a whole new audience. 92. Recruitment Posts: Advertise new positions on social media. Your perfect recruit may already be following you. Plus, your reach will grow as fans share the opening. 93. Posts Welcoming New Employees: Let the social media world know you have a new team member. Include a pic along with a brief welcome message. 94. Employee Profiles: Give followers an occasional snapshot of a colleague, writing a brief profile involving their position and interests. 95. Happy Birthday! Posts: Celebrate a team member’s annual milestone by congratulating them through a social post. Feel free to include a cake picture. 96. Posts About What’s on Your Mind: Take a minute to share opinions about industry news or issues, or just about passing thoughts your audience might appreciate. 97. Clips of Your Company Leader: Record and share parts of a speech or meeting, helping put a clear face to the brains behind your operation. 98. Company Milestone Celebrations: Notify your followers once you hit a milestone. Get a certain amount of clients? Been in business for a decade? Post away. 99. Twitter Takeovers: Take a brief break as community manager to let another team member – preferably in a role not related to marketing or communication – interact with your audience. They can answer questions, talk about their role and post content that has a different focus. Publicity Posts 100. Reviews: Don’t be shy to share glowing customer reviews of your products. Social proof is important in the decision-making process and can spark a conversation. SocialMediaPost AndContentIdeas
  • 22. Y#58 January 1, 2017 Window for action loving PROFESSIONALS 22 101. Testimonials: Ask for testimonials from fans and partners, tagging them when you share the content. Unlike reviews, testimonials can focus more on working with your company as a whole rather than your individual products or services. 102. Influencer Posts: Partner with influencers to demonstrate your products’ abilities. Their social clout can go a long way in increasing engagement, website traffic and more. 103. Campaign Landing Pages: Run a campaign and link to the landing page with an enticing call-to-action (CTA). You may not generate many likes or replies, but this time you’re aiming for clicks. 104. Company-Specific News: Make social waves when your brand announces a new development, such as an upcoming product or large expansion. 105. News Your Brand’s Involved In: Share news articles that mention your brand, as well as stories that include a team member as an expert source. 106. Awards and Accolades: Spread word of your accomplishments and build industry authority by posting about your awards and accolades. 107. Sneak Peeks: Tease an upcoming product or service by sharing clips of it in action, getting your audience talking about its features. 108. Deal Promotions: Post about upcoming deals and promotions exclusive to your social media fans. If the sale’s enticing enough, your follower count will rise. 109. Coupon Codes: Share this spin on the above entry if your brand has an ecommerce site. Word of the code should spread if the deal’s worth it. 110. Flash Sale Announcements: Promote a sudden sale, simultaneously driving website traffic and pushing certain products. SocialMediaPost AndContentIdeas
  • 23. Y#58 January 1, 2017 Window for action loving PROFESSIONALS 23 111. Links to Your Other Social Profiles: Link to your brand’s other social profiles occasionally. If followers engage with you on one platform, they’re likely to do so on another. 112. Customer Interviews: Ask questions to dedicated customers and share the responses on social media. For a promotional angle, the answers should cover their long- lasting relationship with your brand. 113. Creative Aspects of Your Brand: Show unexpected ways your products or services can be used, encouraging fans to share others. 114. Rival comparisons: Demonstrate how you stack up against a competitor. This works well as an infographic that compares and contrasts features. 115. Sponsored Posts: Boost your posts if you can’t hit your target engagement numbers. It’s not out of the ordinary – Twitter and Facebook have engagement rates less than 0.1%, according to Forrester Research. Shout-Outs 116. Direct followers toward accounts that share interesting tidbits as a way to acknowledge their hard work. 117. Fan of Week Posts: Draw attention to a new fan each week who regularly interacts with you, helping refer traffic to their websites and social profiles. 118. Partner Spotlights: Show your partners you care. Profile them in occasional posts, explaining how they may be of use to audience members. 119. Local Business Acknowledgments: Lend a hand to small businesses in your area by giving a social shout-out. Maybe they share office space with you or cater your events. Either way, show them you care. 120. Posts Thanking Your Followers: Thank your fans for engaging and keeping up with you. Not much would be possible without them! SocialMediaPost AndContentIdeas Source:http://keyhole.co/blog/120-social-media-post-and-content-ideas/
  • 24. Y#58 January 1, 2017 Window for action loving PROFESSIONALS 24 It takes discipline not to let social media steal your time. -Alexis Ohanian If your music is great, you will have fans, not because you have spent time chatting on social media. - Bryan Adams There are a lot of pros and cons about social media; it's just how you choose to handle it and how you have to be prepared for the negatives as well. -Aubrey Peeples Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage. -Amy Jo Martin Social media is not about the exploitation of technology but service to community. -Simon Mainwaring
  • 25. Y#58 January 1, 2017 Window for action loving PROFESSIONALS ©Coaching Learning Advancing Sharpening Smartening Make Your SMART People SMARTER Periodic learning investments do wonders to people and business. Take your people to a new orbit of awareness and equip them with SMART skills they need. Start catapulting your business to the level next. Each programme shall be tailor-made to your organization’s specifications and nuances. You are different. Your programme should be different too. Call us for a dialogue. +91 9810211256 +91 9013698960 rajiv@rajivkhurana.com Sharpening Business Presentations Multimedia Usage in Training Accelerating Innovativeness Reaping High Performance through Coaching & Mentoring Team playing and Leading Enhancing Personal Effectiveness Rejuvenating Digital Presence & Personal Branding S M A R T E R
  • 26. Y#58 January 1, 2017 Window for action loving PROFESSIONALS  Family Business Mentoring  Mentoring YES – Young Entrepreneurs for Success  Career Mentoring 9810211256, 9013698960 rajiv@rajivkhurana.com http://in.linkedin.com/in/rajivkhurana
  • 27. Y#58 January 1, 2017 Window for action loving PROFESSIONALS Family business Mentoring by Rajiv Khurana International Management Consultant & Trainer, Venture Mentor, Executive Coach, Social Entrepreneur, Well published writer… Family ventures in India serve as the backbone of the economy. Name any field of business or social initiative, and families in India would have played a pivotal role. Family businesses have their own unique style and culture which keep evolving over the time. Market opportunities have been expanding globally; technology has been helping in the need and speed of delivery and the social and family milieu has created new dimensions in control and decision- making power-centres, besides the newer generation aspiring for new avenues or seeking a higher and faster stake in the enterprise. Complexities have been rising and so has the commitment to succeed. Globally, businesses are seeking professional MENTORS for advice, strength and support. In India, highly aware families have followed suit. Some are gearing up, while a large number still live in the comfortable bliss of ignorance. You too can easily reach out to a MENTOR if you identify your family business with any of these illustrative needs: 1/3
  • 28. Y#58 January 1, 2017 Window for action loving PROFESSIONALS Family business Mentoring by Rajiv Khurana You want your business to move into a new orbit of expansion and excellence  You are bored with a nominal arithmetic progression of growth and wish to transform to a dynamic, geometric progression  You are facing some immediate issues and need a fresh, independent perspective  You need a fresh look at your vision, mission, values and goals  You want your business to raise its standards and performance bar  You desire a rational alignment of all family members and senior executives vis-à-vis your goals and overall direction.  You desire to identify and/or strengthen your competitive edge  You wish to strengthen the work culture and change the customer and people-outlook of your business  You need a sounding board for your ideas  You wish someone could challenge your assumptions and preparedness  You need support to refine the Knowledge, Skills, Attitudes and Work Habits within the family and senior employees 2/3
  • 29. Y#58 January 1, 2017 Window for action loving PROFESSIONALS Family business Mentoring by Rajiv Khurana  You need help in the right induction of family youngsters  You need support for the grooming and mentoring of family youngsters to refine their experience and skills as they get ready for responsible leadership roles  You wish to create a smoother business succession plan for the next generation to take over  You need help in conciliation, reduction or resolution of cross-generation friction  You want to improve the leadership and managerial abilities of the family and the team  You desire a good blending with your partners and all other stakeholders  You need more time for yourself and desire to decentralize and move into an advisory role  You dream to be known as an institution builder instead of remaining a business sustainer Your choice could be any or many of the above. Professional MENTORING can help your business achieve your aspirations. Let’s talk it out. Fix an appointment for a no-commitment dialogue with RAJIV KHURANA at our office. 9810211256, 9013698960 rajiv@rajivkhurana.com http://in.linkedin.com/in/rajivkhurana 3/3
  • 30. Y#58 January 1, 2017 Window for action loving PROFESSIONALS MENTORING Young Entrepreneurs Success YES for Imagine Sachin Tendulkar or Virat Kohli without a Coach or a Mentor! Parents, friends and well meaning relatives could not have put them on the right path for pursuing greatness. We all need a coach, a mentor, a guide, a facilitator, a reflector, a listener, a professional friend or an advisor. The earlier the better! Make sure that the person is competent and accomplished to help you succeed in personal and professional situations. Your well mentored moves can ease your pursuits through cumbersome challenges of clarity and the complex maze of competence, commitment and creative results. Get set to • Cultivate your skills for a stronger personality and leadership in your entrepreneurial journey. • Strengthen your functional and process proficiency. • Dream Bigger. Achieve Higher. Mentoring by Rajiv Khurana is customized to your personal needs and time flexibility. Fix your appointment for a 30 minute no- commitment dialogue at our office. 9810211256, 9013698960 rajiv@rajivkhurana.com http://in.linkedin.com/in/rajivkhurana For Young Entrepreneurs:  New in business  Starting a new business  Settling into their family business  Wanting to do better in business International Management Consultant & Trainer, Venture Mentor, Executive Coach, Social Entrepreneur, Well published writer…
  • 31. Y#58 January 1, 2017 Window for action loving PROFESSIONALS CAREER MENTORING C Confusion: Choices, Entry to Exit, Options, Mid-career blues, Personal branding, Digital presence… A Acquisition: From employability to advancement - Knowledge, Skills, Attitude, Habits, Behaviour, Certifications, Courses… R Route-map: Goal clarity, Milestones, Personal- action dashboard… E Engagement: Role clarity, Balancing and aligning with organisational needs, Strengthening Team and Leadership roles, Pacing the performance relays… E Excitement: Enhancing intrinsic motivation, Energising challenges, Experimenting with multiple avenues… R Relationships: Intra and Inter-teams Seniors, Networking, Work-life balancing… ©Rajiv Khurana Why Career mentoring? by Rajiv Khurana We choose our career. Our career makes us. Our journey through different checkpoints is full of Compulsions Ambiguity and Re-prioritizing, yet Enthusiasm Enlightenment and Rejuvenation. How are you sailing through? How often do you feel the need for a coach, a mentor, a guide, a facilitator, a reflector, a listener, a professional friend or an advisor? Considering the appointment of your MENTOR to be the job of your boss or the company alone is letting them take charge of your career. You have the highest stake in your career. You decide. Help for short-term clarity to long-term course correction is just a meeting away. Send an email answering, ”Why do I need a MENTOR?”, and we may invite you for a 30 minute, no-commitment dialogue at our office. 9810211256, 9013698960 rajiv@rajivkhurana.com http://in.linkedin.com/in/rajivkhurana International Management Consultant & Trainer, Venture Mentor, Executive Coach, Social Entrepreneur, Well published writer…