1. Crowdsourcing: When,
How and Who?
Image

2. Bringing in consumers to the
“backstage”
● builds a deeper level of
involvement with the brand
● expands the customer’s
experience
● makes the customer’s
experience more personal and
emotional.
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3. IT'S A
TRAP!
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4. Avoid it by...
asking
the right Qs...

5. When?
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6. Crowdsourcing is part of a
company’s culture and not some
last minute “life vest”
DO! DON'T!

7. How? Image

8. How to keep out "party
crashers"?
With a well-defined
crowdsourcing method with a
specific purpose, time-frame, and a
clear set of rule s.

9. Do it like...
● Vitamin Water with a Facebook
App
● Nike with Nike iD online store,
community and mobile app
● Puma with Creative Factory app
and in-store use of iPads

10. Who?
image

11. Specific Groups
● Coach tapped into the blogging
community : selected influential fashion
bloggers to design limited edition bags
● P&G's Connect + Develop initiative open
to inventors, entrepreneurs, small
businesses and even competitors.
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12. Existing Online Creative
Communities
Like...
● Polyvore
● Genius Rocket
Image

13. 61% of US online adults are
“willing co-creators,” and over
half of them are interested in the
co-creation process regardless of
what product, service, or brand it
involves.
MAKE THE MOST OF IT!

14. Based
on Crowdsourcing:
When, How and Who?
- TNW Social Media
http://t.co/gGHT0Bz
by @amalucky
THE END ;)