Case Study: QVC's In the Kitchen with David Mobile App
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QVC launched the In the Kitchen with David iPhone app to allow customers to search for and order products from David Venable's popular cooking show, access live programming, and view recipes. The New Group developed the app in 90 days using a rapid deployment process involving insight gathering, creative execution, and technical development. As of December 2010, the app had received an average rating of 4.5 stars out of 5 with many positive reviews praising its functionality.
![Case Study: QVC’s In the Kitchen with David App What was the client’s challenge? QVC decided to launch with an app supporting one of its most popular shows featuring its favorite foodie, David Venable: In the Kitchen with David “Get a number of brand- and property-specific iPhone apps into market as soon as possible to test the viability of the platform for QVC.” QVC’s wish list of functionality included: ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Case Study: QVC's In the Kitchen with David Mobile App
- 1. The New Group: Case Study QVC’s In the Kitchen with David iPhone App Bringing personalities and transactional functionality to the mobile space January 2011
- 3. Provide access to QVC’s live TV programming.
- 4. Access and follow David’s many recipes.
- 7. Technical developmentOur rapid deployment process:
- 9. “:) Another hit from QVC!!“
- 10. “Awesome!! I love David’s show and already Love this app!”