A presentation made by eFarm's founders at IFMR/ICAAP Chennai, India on Feb 24th 2009. The talk centred on 2 themes - a behind the scenes look of a operational startup and typical journey taken . Secondly it was centred on agri supply chain issues in India and how eFarm is specifically filling the gaps.

11. Farmers Cooperatives Collection centers Village ICT kiosks Phone booths Mobile operators Storage Warehouses Value added resellers Sorting , Grading , Processing, Packing Small Independent transporters Intra-city small tempos Kiranas Self Help Groups Hawkers eFarm Bulk buyers Exporters Logistics Fleet operators

24. Phase I : Pilot (Status – Completed) Aug 15 to Oct 15 Thiruvanmiyur, Valmiki Nagar (Chennai) Volume : 2 tonnes per week , Turnover = Rs 30000/week Goal : Road test of the concept in immediate vicinity, capture detailed lessons learnt and feedback, achieve break even Phase II : Stabilisation (Status – In progress) Oct 15 2008 to Mar 15 2009 Across 5 sample neighbourhoods Volume target : 4 tonnes per day , per locality Turnover target : Rs 75000 per day, per locality Goal : Regularise operations, Identify and fix gaps, Demonstration-cum-training centre in base of all wholesale/retail activities, Data analysis and systems enhancements. Phase III : Growth– Mar 15 2009 to Dec 15 2010 Goal : Metro wide growth (Chennai), Deeper sourcing channels, hub and spoke operation in Tier II cities Phase IV : Expansion (2011 – 2013) Goal : Expand to other metros/regions , Cross region sourcing & delivery

27. Year 1 Year 2