Presentation of China social media in 2011. Review of major Chinese social networks (Renren, Kaixin001, Qzone), instant messaging (QQ), micro-blogging (Sina weibo), and video sites (Youku).

1. CHINA SOCIAL MEDIA
Shanghai, China | January 2012
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2. TABLE OF CONTENT
China Social Media
 Key actors
List of China Social Media
 Instant Messaging
 SNS
 Micro-blogging
 Video Sharing
2012-01-31 China Internet in Statistics - www.them.pro 2

3. CHINA SOCIAL MEDIA
 China Social Media
 450 million use Social Media
 415 million use Instant Messaging
 325 million watch video online
 300 million use micro-blogging
 50% have more than one social network profile
 30% log onto a social network at least once a day
 15 million follow Yao Chen on Sina Weibo
 1.4 million check-in via Jiepang
 6 million articles in Chinese on Hudong
2012-01-31 China Internet in Statistics - www.them.pro 3

4. CHINA SOCIAL MEDIA
Message Boards Wikis
Instant Micro-
Messaging blogging
Location-
Based Blogging
Dating
Photo SNS
Sharing
SNS
Video
Sharing
Q&A Professional
Review SNS
2012-01-31 China Internet in Statistics - www.them.pro 4

5. INSTANT MESSAGING
Im.qq.com
Description
Tencent QQ, generally known as QQ, is
the most popular free Instant Messaging
service in China. As of September 2011,
QQ IM had over 710 million active user
accounts.
Founded
In 1999 by Tencent
Headquarters
Shenzhen, Guangdong, China
Global Alexa Rank
10th (Dec. 2011)
2012-01-31 China Internet in Statistics - www.them.pro 5

6. SNS
Qzone.qq.com
Description
Qzone.com is China’s most popular
nickname-based social network. Over
500 million accounts are registered on
Qzone, making it one of the largest
online communities. Qzone attracts
young users (teens), mainly from
Chinese rural areas.
Founded
In 2005 by Tencent
Headquarters
Shenzhen, Guangdong, China
Global Alexa Rank
10th (Dec. 2011)
2012-01-31 China Internet in Statistics - www.them.pro 6

7. SNS
Renren.com Description
Renren.com is China’s leading real-name
social network formerly known as
Xiaonei. Very similar to Facebook in
terms of design and features, Renren has
more than 170 million registered users,
mainly students and white-collars. Brand
campaigns and fan pages are sold to
companies at relative high prices.
Founded
In 2005 by Wang Xing, Wang Huiwen, Lai
Binqiang
Headquarters
Beijing, China
Global Alexa Rank
98th (Dec. 2011)
2012-01-31 China Internet in Statistics - www.them.pro 7

8. SNS
Pengyou.com
Description
Pengyou.com is Tencent’s real-name
social network. Pengyou means friend in
Chinese. Initially launched as Xiaoyou,
the service has today over 130 million
registered users (mainly students and
white collars), and hundreds of
applications are available on the site.
Founded
In 2009 by Tencent
Headquarters
Shenzhen, Guangdong, China
Global Alexa Rank
128th (Dec. 2011)
2012-01-31 China Internet in Statistics - www.them.pro 8

9. SNS
Kaixin001.com
Description
Baidu.com is a popular social network in
China that has more than 100 million
registered users, mainly white collars in
urban areas such as Beijing and
Shanghai. Social games and post
forwarding have made the site popular.
The site is today in strong decline.
Founded
In 2008
Headquarters
Beijing, China
Global Alexa Rank
255th (Dec. 2011)
2012-01-31 China Internet in Statistics - www.them.pro 9

10. MICRO-BLOGGING
Weibo.com
Description
Weibo.com is the most popular micro-
blogging service in China similar to both
Twitter and Facebook. “Weibo” means
“micro-blogging” in Chinese. Sina Weibo
has over 250 million registered users.
Founded
In 2009 by Sina
Headquarters
Beijing, China
Global Alexa Rank
17th (Dec. 2011)
2012-01-31 China Internet in Statistics - www.them.pro 10

11. MICRO-BLOGGING
T.qq.com
Description
Tencent Weibo is another popular
Chinese microblogging (weibo) website
and is still currently under beta testing.
Over 300 million users are registered on
Tencent Weibo, but not all of them are
active users. The service is available
both in Chinese and English.
Founded
In 2010 by Tencent
Headquarters
Shenzhen, Guangdong, China
Global Alexa Rank
10th (Dec. 2011)
2012-01-31 China Internet in Statistics - www.them.pro 11

12. VIDEO
Youku.com
Description
Youku.com is China’s leading video
hosting service. Youku means “excellent”
and “cool” in Chinese. Youku has
partnered with over 1,500 license
holders, including TV and film production
companies, that regularly upload media
content on the site.
Founded
In 2006 by Victor Koo
Headquarters
Beijing, China
Global Alexa Rank
53th (Dec. 2011)
2012-01-31 China Internet in Statistics - www.them.pro 12

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