Statistics about China Mobile Internet in 2011. Demographics and usage. Additional information about 3G stats.

1. CHINA MOBILE INTERNET
Shanghai, China | January 2012
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2. TABLE OF CONTENT
CHINA MOBILE INTERNET MARKET
CHINA MOBILE INTERNET USERS
CHINA MOBILE INTERNET 3G
2012-01-31 2011 China Mobile Internet - www.them.pro 2

3. CHINA MOBILE INTERNET
 China Mobile Internet
 Mobile Internet Users: 356 million
 Instant Messaging is the top mobile Internet activity
 90% of mobile Internet users are between 10 and 39 years old
 3G Users: 110 million 3G users
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4. CHINA MOBILE INTERNET
Total China Mobile Internet Users (2008-2011)
In Million
400 356
350 318
303
300 277
250 233
200 155
150 118
100 73
50
0
2008 H1 2008 H2 2009 H1 2009 H2 2010 H1 2010 H2 2011 H1 2011 H2
Source: iResearch, January 2012
2012-01-31 2011 China Mobile Internet - www.them.pro 4

5. CHINA MOBILE INTERNET
Total China Mobile Internet Market (2010-2011)
In Billion Yuan
10
7.8
8
6.4
6 5.2
4.5 4.3
4.0
4
2
0
2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2
Source: iResearch, July 2011
2012-01-31 2011 China Mobile Internet - www.them.pro 5

6. CHINA MOBILE INTERNET
China Mobile Internet Market Breakdown (2011 Q2)
Mobile
Search
Mobile 8.7%
Advertising
10.7%
Mobile VAS
37.6%
Mobile Gaming
11.6%
M-commerce
31.4%
Source: iResearch, July 2011
2012-01-31 2011 China Mobile Internet - www.them.pro 6

7. CHINA MOBILE INTERNET
China Mobile Internet Applications (2011)
83%
62% 61%
46% 44% 42%
39%
30% 30%
24% 23%
9% 8% 7%
4% 3%
Source: CNNIC, January 2012
2012-01-31 2011 China Mobile Internet - www.them.pro 7

8. CHINA MOBILE INTERNET
China Mobile Internet Users by Age (2011)
Age in Years Old
36.0%
29.8%
23.7%
7.9%
0.9% 1.5%
0.2%
Below 10 10-19 20-29 30-39 40-49 50-59 Above 60
Source: CNNIC, January 2012
2012-01-31 2011 China Mobile Internet - www.them.pro 8

9. CHINA MOBILE INTERNET
China Mobile Internet Users by Education Level (2011)
35% 34%
13%
11%
7%
Junior High & Below Senior High Diploma Degree Master Degree &
Above
Source: CNNIC, January 2012
2012-01-31 2011 China Mobile Internet - www.them.pro 9

10. CHINA MOBILE INTERNET
Total China Mobile Internet Users by Gender (2011)
58.1%
41.9%
Male
Female
2011 Internet Users
Source: CNNIC, January 2012
2012-01-31 2011 China Mobile Internet - www.them.pro 10

11. CHINA MOBILE INTERNET
Total China Mobile Internet Users by Income (2011)
Monthly Income in RMB
17.3% 17.6%
14.3%
12.9%
11.6%
9.8%
7.2%
5.4%
3.9%
No Below 0,5K-1K 1K-1.5K 1.5K-2K 2K-3K 3K-5K 5K-8K 8K+
Income 0,5K
Source: CNNIC, January 2012
2012-01-31 2011 China Mobile Internet - www.them.pro 11

12. CHINA MOBILE INTERNET
Total China Mobile Internet Users by Applications (2011)
In Million
83%
62% 61%
46% 44%
42%
39%
30% 30%
24% 23%
9% 8% 7% 4% 3%
Source: CNNIC, January 2012
2012-01-31 2011 China Mobile Internet - www.them.pro 12

13. CHINA MOBILE INTERNET
China 3G Mobile Internet Users (2011 H1)
In Million
910
318
74
Mobile Phone Users Mobile Internet Users 3G Mobile Internet Users
Source: Sina Tech, July 2011
2012-01-31 2011 China Mobile Internet - www.them.pro 13

14. CHINA MOBILE INTERNET
China 3G Mobile Internet Subscribers (2011 H1)
In Million
China Telecom
21.5
China Mobile
35.0
China Unicom
23.9
Source: CNNIC, July 2011
2012-01-31 2011 China Mobile Internet - www.them.pro 14

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